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Knowledge Visa - 掌握知識 世界通行

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Marketing & Hospitality

Experienced marketing and hospitality professionals have always been in high demand globally. Our courses emphasize academic advancement and practicality and provide comprehensive industry-based content to well-equipped students for the workplace.

  • Digital and Social Media Marketing
  • Marketing Communications and Branding
  • Hospitality, Tourism and Events
  • Retail, Fashion and Luxury Brand Management
PROGRAMME OBJECTIVE
The programme aims to introduce to students a comprehensive and structured knowledge of flight operations in the business aviation sector, including flight coordination management, flight dispatching management, flight planning and scheduling, crew administration, business aviation aircraft model types, configurations as well as the regulatory requirements and laws. The programme also introduces a wide range of operational environments of business/private aircraft in different places (e.g. Hong Kong, The Greater China, US, Europe, Middle East, Africa).
PT
Start To be advised
Duration 10 weeks
Fee HK$12,000 per programme
PROGRAMME OBJECTIVE
The programme aims to familiarize students with the key functions of business aviation management, which encompasses stakeholder management, legal and compliance, financial management, sale and marketing management, business development, as well as human resources management. A wide range of best practices in business aviation will be drawn from different continents, so that students will have a comprehensive and professional understanding of management knowledge and skills to deal with a variety of people, tasks and business needs in the business aviation sector.
PT
Start To be advised
Duration 10 weeks
Fee HK$12,000 per programme
This programme aims to enhance the skills for those working in the fashion industry in the areas of retailing, buying and/or merchandising. Participants will learn the structure of the global fashion market, trend research, buying functions, range planning, sales analysis and profit management.   
 
PT
Start 13 JUL 2024 (SAT)
Duration 30 hours
Fee HK$6500
This programme is designed to provide a more comprehensive level of focused spirits knowledge required to underpin job skills and competencies, and it would be particularly suitable for those who work in bar service and cocktails, retail and wholesaling spirits businesses. On the other hand, this programme is also suitable for those people who have general interests and are enthusiastic in spirits, or who directly and indirectly work with spirits professionally.
PT
Start 07 JUL 2024 (SUN)
Duration 30 hours
Fee HK$10,500 per programme inclusive of:
1.) Study Guide for WSET Level 1 Award in Spirits in English
2.) Student study pack for WSET Level 2 Award in Spirits in English
3.) at least 35 Spirits for tasting
4.) Site visit to a cocktail bar
5.) Test Fee for WSET Level 1 Award in Spirits qualification
6.) Test Fee for WSET Level 2 Award in Spirits qualification
7.) WSET certificates & pins
This programme is intended for people who have little or no prior knowledge of wines. It is suitable to those wine enthusiasts so that they can deepen and broaden their wine knowledge for social and leisure purpose; and those who wish to work with wines as part of a larger beverage portfolio in the retail, wholesale and hospitality sectors.
PT
Start 11 MAY 2024 (SAT)
Duration 30 hours
Fee HK$12,000 per programme inclusive of:
1.) Study Guide for WSET Level 1 Award in Wines in English
2.) Student study pack for WSET Level 2 Award in Wines in English
3.) about 58 Wines for tasting
4.) Test Fee for WSET Level 1 Award in Wines qualification
5.) Test Fee for WSET Level 2 Award in Wines qualification
6.) WSET certificates & pins
This programme is designed to provide a thorough understanding of the factors that account for the style, quality and price of the principal still, sparkling and fortified wines of the world.
PT
Start 03 JUL 2024 (WED)
Duration 39 hours
Fee HK$12,500 per programme inclusive of:
1.) Student study pack for WSET Level 3 Award in Wines in English
2.) at least 75 Wines for tasting
3.) Test Fee for WSET Level 3 Award in Wines qualification
4.) WSET certificates & pins
PROGRAMME OBJECTIVE
This programme aims to meet the continuing education and professional development needs of those who are currently working in the business aviation field or those who have aspirations in developing their future careers in the private jet business. The programme provides core private jet management and operation concepts, as well as specialized knowledge in delivering premium inflight butler services. A broad and holistic view of private jet management will be given to students with particular emphasis on hospitality service techniques.
PT
Start To be advised
Duration 6-8 months
Fee *HK$23,000 per programme *(excluding the field trip expenses)

Module 1 : HK$4,400 (payable upon application for Module 1)
Module 2 : HK$13,800 (payable upon start of Module 2)
Module 3 : HK$2,100 (payable upon start of Module 3)
Module 4 : HK$2,700 (payable upon start of Module 4)
日本清酒是日本人引以為傲的優良文化象徵,隨著日本清酒的全球化及香港人對日本食品越發喜愛,日本清酒成為伴佐日本美食的最佳酒品,清酒愛好者人數也隨之而增加。
PT
開課日期 2024年4月24日 (星期三)
修業期 30小時
課程費用 學費 : HK$10,500 (包括教科書,品嚐 30-40 種不同風格日本酒類的費用)
This programme is designed to provide a sound introduction to coffee and coffee brewing for those who are interested in deepening their coffee knowledge.
PT
Start To be advised
Duration 30 hours
Fee HK$16,800 per programme inclusive of:
1.) Learning materials in English
2.) Coffee tasting for various types of coffee beans
3.) Test Fee for SCA "Introduction to Coffee" qualification
4.) Test Fee for SCA "Brewing Foundation" qualification
5.) Test Fee for SCA "Brewing Intermediate" qualification
6.) SCA certificate(s) (soft-copy) for each qualification upon successful completion

Note: A Student Service fee of USD 50 for SCA “Introduction to Coffee” Examination, USD 50 for SCA “Brewing Foundation” Examination, and USD 50 for SCA "Brewing Intermediate" Examination will be paid by students directly to SCA, and this is an additional fee on top of the tuition fee (i.e. HK$16,800) to HKU SPACE.

PROGRAMME OBJECTIVES

The programme aims to provide a broad overview of the structure of the live entertainment, festival and event industry and meet the continuing professional development needs of people who are currently or intend to work in the live entertainment industry, in festival and event management, private and public agencies. The programme’s emphasis is on live entertainment, festivals and events as a business and its marketing strategies, programming, operations, budgeting, facility management, and so on.
PT
Start 08 JUL 2024 (MON)
Duration 22 months
Fee *HK$4,900 per module (2 modules per semester: *HK$9,800, Total programme fee : *HK$49,000)
(*The tuition fee is reviewed annually and is subject to change without prior notice.)

 

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