Certificate for Module (Fashion Retail Buying) (CEF) - HKU SPACE: Retail, Fashion and Luxury Brand Management, Marketing Communications and Branding courses
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Class arrangement during COVID-19


The COVID-19 situation may still be fluid and constantly affect class arrangements in the coming months. The health and safety of our students will always be our top priority. To ensure that students’ academic progress is not affected, the School may substitute face-to-face classes with online teaching if necessary in the event that face to-face classes cannot be held. Our respective Programme Teams will contact the students concerned with details of such arrangements as necessary. For more details on the class arrangement during COVID-19, please refer to the special announcement on the School homepage.

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Certificate for Module (Fashion Retail Buying)
證書(單元 : 時裝零售採購)

CEF Reimbursable Course

CEF Reimbursable Course

New Course
Course Code
MK077A
Application Code
1950-MK077A

Study mode
Part-time
Start Date
09 Oct 2021 (Sat)
Duration
30 hours
Language
English
Course Fee
HK$6000
Apply Now
Deadline on 26 Sep 2021 (Sun)
Enquiries
2867 8313
28610278

This programme aims to enhance the skills for those working in the fashion industry in the areas of retailing, buying and/or merchandising. Participants will learn the structure of the global fashion market, trend research, buying functions, range planning, sales analysis and profit management.   
 

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The programme will be taught in part-time face-to-face mode. It consists of 30 hours of lectures , an Individual assignment and a group presentation. Lecturer will use real case studies for discussion and analysis.  

On completion of the programme, students should be able to

1. Analyse the global fashion market and industry;

2. Research on the current and emerging fashion trends;

3. Discuss the challenges and expectations of professional fashion buyers;

4. Apply the fashion buying cycle knowledge in different fashion retail formats;

5. Analyse fashion buying issues and conduct sales planning and forecasting; and 

6. Utilise retail math formulas for fashion buying calculations.

 

SYLLABUS

1

Global fashion market and industry

- Industry structure

- Customer profiling

- Competitor analysis

2

Research on fashion retail business

- Apply a range of research methods, e.g. internal reports, secondary research, survey, observation, etc.

- Identify and report on current and emerging trends

3

The buying function in fashion retailing

- Roles and responsibilities of professional fashion buyers

- Fashion buying terminology and glossary

- Fashion buying cycle for different fashion retailers

- New challenges and expectations

- Impact of technology on the buyer’s job

4

Trend prediction and range planning

- Understand the fashion design process and fashion calendar

- Prediction of fashion trends and gathering of trend information

- Range planning and visual merchandising (VM) techniques
5

Sales forecasting and planning

- Understand how customer demand affects buying patterns

- Delivering product feedback and briefings to design team

6

Fashion buying calculation

- Developing Open-to-Buy (OTB) plans and line planning process

- Merchandise assortment plan forecast

- Stock Keeping Unit (SKU) plan

- Buying summary and report

- Sales analysis, KPI (ST%, GP%, Week Cover)

7

Retail pricing and repricing of merchandise

- Retail pricing and pricing strategies

- Basic markup equations used in buying decisions

- Repricing of merchandise / markdown

8

Buying plan and implementation

- Marketing plan

- Visual Merchandising (VM) plan

 

ASSESSMENT AND AWARDS

There are two pieces of assessments in this programme,  an Individual assignment and a Group project. 

Assessment Type and Weighting

Assessment Format and Duration

Pass Mark

Individual assignment (50%) A 1000-word report on fashion market analysis

50% and above

Group project (50%)

Presentation on a fashion buying plan with market analysis, target customers, sales forecast, and implementation.

50% and above

Students who have achieved not less than 70% attendance, obtain ‘Pass’ on BOTH Individual assignment (50%) and Group project (50%) will be awarded within HKU system through HKU SPACE the Certificate for Module (Fashion Retail Buying)  證書(單元 : 時裝零售採購). 

Tutor

Miss Theresa Tse

Ms. Teresa Tse Profile

Lecturer Ms Theresa Tse has 20 years of significant experience in the development and management of fashion products, retail buying and retail business management. She has worked in well-known international brands such as Timberland and Levi's, responsible for product management for the Asia Pacific region. Since 2007, she has been focusing on product development and production of Hong Kong fashion retail brands and licensed brands. Recently, she has also worked for Hong Kong fashion retailers concentrating in buying and brand promotion.

Class Details

Days / Time

  • Saturday , 10:00am - 5:00pm

Duration

  • 5 meeting(s)
  • 6 hours per meeting
Application Code 1950-MK077A Apply Online Now
Apply Online Now

Applicants shall:

  1. hold a bachelor’s degree awarded by a recognized university or equivalent; or
  2. hold an Associate Degree / a Higher Diploma or equivalent, and have at least 2 years of work experience.

Applicants with other qualifications will be considered on individual merit.

Application Fee

HK$150

Course Fee
  • Course Fee : HK$6000
  • The CEF Institution Code of HKU SPACE is 100
CEF Courses
Certificate for Module (Fashion Retail Buying)
證書(單元 : 時裝零售採購)
COURSE CODE 33C133539 FEES $6,000 ENQUIRY 2867-8313
Continuing Education Fund Continuing Education Fund
This course has been included in the list of reimbursable courses under the Continuing Education Fund.

Certificate for Module (Fashion Retail Buying)

  • This course is recognised under the Qualifications Framework (QF Level [5])

Online Application Apply Now

Application Form Download Application Form

Enrolment Method
Payment Method
1. Cash, EPS, WeChat Pay Or Alipay

Course fees can be paid by cash, EPS, WeChat Pay or Alipay at any HKU SPACE Enrolment Centres.

2. Cheque Or Bank draft

Course fees can also be paid by crossed cheque or bank draft made payable to “HKU SPACE”. Please specify the programme title(s) for application and the applicant’s name.. You may either:

  • bring the completed form(s), together with the appropriate course or application fees in the form of a cheque, and any required supporting documents to any of the HKU SPACE enrolment centres;
  • or mail the above documents to any of the HKU SPACE Enrolment Centres, specifying  “Course Application” on the envelope.  HKU SPACE will not be responsible for any loss of payment sent by mail.
3. VISA/Mastercard

Applicants may also pay the course fee by VISA or Mastercard, including the “HKU SPACE Mastercard”, at any HKU SPACE enrolment centres. Holders of the HKU SPACE Mastercard can enjoy a 10-month interest-free instalment period for courses with a tuition fee worth a minimum of HK$2,000; however, the course applicant must also be the cardholder himself/herself. For enquiries, please contact our staff at any enrolment centres.

4. Online Payment

Online application / enrolment is offered for most open admission courses (course enrolled on first come, first served basis) and selected award-bearing programmes. Application fees and course fees of these programmes/courses can be settled by using "PPS by Internet" (not available via mobile phones), VISA or Mastercard. In addition to the aforesaid online payment channels, continuing students of award-bearing programmes, if their programmes offer online service, may also pay their course fees by Online WeChat Pay, Online Alipay and Faster Payment System (FPS). Please refer to Enrolment Methods - Online Enrolment  for details.

Notes

  • If the programme/course is starting within five working days, application by post is not recommended to avoid any delays. Applicants are advised to enrol in person at HKU SPACE Enrolement Centres and avoid making cheque payment under this circustance.
  • Fees paid are not refundable except under very exceptional circumstances (e.g. course cancellation due to insufficient enrolment), subject to the School’s discretion. In exceptional cases where a refund is approved, fees paid by cash, EPS, WeChat Pay, Alipay, cheque or PPS (for online payment only) will normally be reimbursed by a cheque, and fees paid by credit card will normally be reimbursed to the payment cardholder's credit card account.
  • In addition to the published fees, there may be additional costs associated with individual programmes. Please refer to the relevant course brochures or direct any enquiries to the relevant programme team for details.
  • Fees and places on courses cannot be transferrable from one applicant to another. Once accepted onto a course, the student may not change to another course without approval from HKU SPACE. A processing fee of HK$120 will be levied on each approved transfer.
  • Receipts will be issued for fees paid but HKU SPACE will not be repsonsible for any loss of receipt sent by mail.
  • For payment certification, please submit a completed form, a sufficiently stamped and self-addressed envelope, and a crossed cheque for HK$30 per copy made payable to "HKU SPACE" to any of our enrolment centres.