Marketing & Hospitality Retail, Fashion and Luxury Brand Management
Certificate for Module (Fashion Retail Buying)
證書(單元 : 時裝零售採購)
CEF Reimbursable Course
- Study mode
- Start Date
- 09 Oct 2021 (Sat)
- 30 hours
- Course Fee
This programme aims to enhance the skills for those working in the fashion industry in the areas of retailing, buying and/or merchandising. Participants will learn the structure of the global fashion market, trend research, buying functions, range planning, sales analysis and profit management.
The programme will be taught in part-time face-to-face mode. It consists of 30 hours of lectures , an Individual assignment and a group presentation. Lecturer will use real case studies for discussion and analysis.
On completion of the programme, students should be able to
1. Analyse the global fashion market and industry;
2. Research on the current and emerging fashion trends;
3. Discuss the challenges and expectations of professional fashion buyers;
4. Apply the fashion buying cycle knowledge in different fashion retail formats;
5. Analyse fashion buying issues and conduct sales planning and forecasting; and
6. Utilise retail math formulas for fashion buying calculations.
Global fashion market and industry
- Industry structure
- Customer profiling
- Competitor analysis
Research on fashion retail business
- Apply a range of research methods, e.g. internal reports, secondary research, survey, observation, etc.
- Identify and report on current and emerging trends
The buying function in fashion retailing
- Roles and responsibilities of professional fashion buyers
- Fashion buying terminology and glossary
- Fashion buying cycle for different fashion retailers
- New challenges and expectations
- Impact of technology on the buyer’s job
Trend prediction and range planning
- Understand the fashion design process and fashion calendar
- Prediction of fashion trends and gathering of trend information- Range planning and visual merchandising (VM) techniques
Sales forecasting and planning
- Understand how customer demand affects buying patterns
- Delivering product feedback and briefings to design team
Fashion buying calculation
- Developing Open-to-Buy (OTB) plans and line planning process
- Merchandise assortment plan forecast
- Stock Keeping Unit (SKU) plan
- Buying summary and report
- Sales analysis, KPI (ST%, GP%, Week Cover)
Retail pricing and repricing of merchandise
- Retail pricing and pricing strategies
- Basic markup equations used in buying decisions
- Repricing of merchandise / markdown
Buying plan and implementation
- Marketing plan
- Visual Merchandising (VM) plan
ASSESSMENT AND AWARDS
There are two pieces of assessments in this programme, an Individual assignment and a Group project.
|Assessment Type and Weighting||
Assessment Format and Duration
|Individual assignment (50%)||A 1000-word report on fashion market analysis||
50% and above
|Group project (50%)||
Presentation on a fashion buying plan with market analysis, target customers, sales forecast, and implementation.
|50% and above|
Students who have achieved not less than 70% attendance, obtain ‘Pass’ on BOTH Individual assignment (50%) and Group project (50%) will be awarded within HKU system through HKU SPACE the Certificate for Module (Fashion Retail Buying) 證書(單元 : 時裝零售採購).
Miss Theresa Tse
Lecturer Ms Theresa Tse has 20 years of significant experience in the development and management of fashion products, retail buying and retail business management. She has worked in well-known international brands such as Timberland and Levi's, responsible for product management for the Asia Pacific region. Since 2007, she has been focusing on product development and production of Hong Kong fashion retail brands and licensed brands. Recently, she has also worked for Hong Kong fashion retailers concentrating in buying and brand promotion.
Days / Time
- Saturday , 10:00am - 5:00pm
- 5 meeting(s)
- 6 hours per meeting
|Application Code||1950-MK077A||Apply Online Now|
|Apply Online Now|
- hold a bachelor’s degree awarded by a recognized university or equivalent; or
- hold an Associate Degree / a Higher Diploma or equivalent, and have at least 2 years of work experience.
Applicants with other qualifications will be considered on individual merit.
- Course Fee : HK$6000
- The CEF Institution Code of HKU SPACE is 100
|Certificate for Module (Fashion Retail Buying)
證書(單元 : 時裝零售採購)
|COURSE CODE 33C133539||FEES $6,000||ENQUIRY 2867-8313|
|Continuing Education Fund
This course has been included in the list of reimbursable courses under the Continuing Education Fund.
Certificate for Module (Fashion Retail Buying)
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