Knowledge Visa - 掌握知識 世界通行
Back to Main PageMarketing & Hospitality
Experienced marketing and hospitality professionals have always been in high demand globally. Our courses emphasize academic advancement and practicality and provide comprehensive industry-based content to well-equipped students for the workplace.
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The programme aims to introduce to students a comprehensive and structured knowledge of flight operations in the business aviation sector, including flight coordination management, flight dispatching management, flight planning and scheduling, crew administration, business aviation aircraft model types, configurations as well as the regulatory requirements and laws. The programme also introduces a wide range of operational environments of business/private aircraft in different places (e.g. Hong Kong, The Greater China, US, Europe, Middle East, Africa).
The programme aims to familiarize students with the key functions of business aviation management, which encompasses stakeholder management, legal and compliance, financial management, sale and marketing management, business development, as well as human resources management. A wide range of best practices in business aviation will be drawn from different continents, so that students will have a comprehensive and professional understanding of management knowledge and skills to deal with a variety of people, tasks and business needs in the business aviation sector.
1.) Study Guide for WSET Level 1 Award in Spirits in English
2.) Student study pack for WSET Level 2 Award in Spirits in English
3.) at least 35 Spirits for tasting
4.) Site visit to a cocktail bar
5.) Test Fee for WSET Level 1 Award in Spirits qualification
6.) Test Fee for WSET Level 2 Award in Spirits qualification
7.) WSET certificates & pins
1.) Study Guide for WSET Level 1 Award in Wines in English
2.) Student study pack for WSET Level 2 Award in Wines in English
3.) about 58 Wines for tasting
4.) Test Fee for WSET Level 1 Award in Wines qualification
5.) Test Fee for WSET Level 2 Award in Wines qualification
6.) WSET certificates & pins
1.) Student study pack for WSET Level 3 Award in Wines in English
2.) at least 75 Wines for tasting
3.) Test Fee for WSET Level 3 Award in Wines qualification
4.) WSET certificates & pins
This programme aims to meet the continuing education and professional development needs of those who are currently working in the business aviation field or those who have aspirations in developing their future careers in the private jet business. The programme provides core private jet management and operation concepts, as well as specialized knowledge in delivering premium inflight butler services. A broad and holistic view of private jet management will be given to students with particular emphasis on hospitality service techniques.
Module 1 : HK$4,400 (payable upon application for Module 1)
Module 2 : HK$13,800 (payable upon start of Module 2)
Module 3 : HK$2,100 (payable upon start of Module 3)
Module 4 : HK$2,700 (payable upon start of Module 4)
PROGRAMME OBJECTIVES
The programme aims to provide a broad overview of the structure of the live entertainment, festival and event industry and meet the continuing professional development needs of people who are currently or intend to work in the live entertainment industry, in festival and event management, private and public agencies. The programme’s emphasis is on live entertainment, festivals and events as a business and its marketing strategies, programming, operations, budgeting, facility management, and so on.(*The tuition fee is reviewed annually and is subject to change without prior notice.)
PROGRAMME OBJECTIVES
The programme aims to produce graduates who are broadly informed about all aspects of the nature and operation of the hospitality industry and its inter-relationship with the broader social, cultural and economic context. Graduates are able to display originality and inventiveness, and are capable of independent and entrepreneurial thinking. This programme also imparts an in-depth knowledge of the theoretical and technical aspects of management of a variety of hospitality industry business operations to students; and they are nurtured to have customer-focused mindset and cross-cultural skills and knowledge to work in multi-cultural environments.
(*The tuition fee is reviewed annually and is subject to change without prior notice.)
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