Social Sciences

Applied psychology is the use of theory and findings in psychology to solve practical problems in important areas of the human environment, including education, health, the workplace, and so on. This programme is designed to help participants apply cutting-edge theory to real-world situations. It is made up of different registered psychologists and other related specialists to deliver a powerful curriculum that explores a range of human behaviors, including how to motivate individuals and organizations, how to assess and improve performance and how to pursue healthy lives.

本課程以體育評述專業作為引旨，由行內資深體育評述人和傳媒工作者擔任導師，目標是透過講解及實習，訓練學員的說話、評述技巧和分析、表達能力。

In order to improve the quality of governance in Hong Kong, it is important to first improve the quality of the politicians. This executive programme is a specialized course commissioned by the Path of Democracy, which aims to train and develop young political leaders to meet the needs and unique political situation in Hong Kong.

Applied psychology is the use of theory and findings in psychology to solve practical problems in important areas of the human environment, including education, health, the workplace, and so on. This programme is designed to help participants apply cutting-edge theory to real-world situations. It is made up of different registered psychologists and other related specialists to deliver a powerful curriculum that explores a range of human behaviors, including how to motivate individuals and organizations, how to assess and improve performance and how to pursue healthy lives.

In the post-VUCA era, the majority of the workforce is from Generation Z while others are from different generations. In order to engage the Millennium at work and achieve organisational goals more effectively, It is necessary for leaders to understand the beliefs, values, personalities and behaviours of young employees. This understanding will help leaders to be more analytical and able to predict the responses of employees in different situations. Leaders will be more able to influence employees, create a positive and innovate working environment, solve difficult problems, promote team work and facilitate organisational changes.

In the era of digital economy, executives should not only be professional in their functions but also know how to engage their people, including open communication, value people over task, team approach, accept ambiguity and facilitate staff's development. This programme will improve your knowledge and skill in coaching. But, more important is before coaching others, you need to learn how to coach yourself: be more humble, willing to listen, be active in listening. Through the approach of coaching-based leadership, you will understand how to enhance yourself, at the same time, improve performance through the development of your staff.

The programme aims to meet the continuing education and professional development needs of people who are currently working in public relations or those who have aspirations in this area. The programme provides students with knowledge in practical public relations techniques and tools to achieve the corporate's branding goals and objectives.

The main objective of this programme is to introduce students to the key theories, thinking and debates surrounding new media studies. This programme will also contextualise the social functions and cultural meanings of digital/ new media technologies and their changes in different social and historical environments. The programme will encourage students to explore different forms of new media experiences and participations, and equip students with practical digital media production skills by designing, producing and publishing creative new media projects.

This Postgraduate Certificate in Public Relations and Corporate Communication aims to equip students with updated knowledge and knowhow to analyse, plan, formulate and design practical and innovative solutions that help address the public relations, corporate communication and media relations challenges that organizations are facing nowadays. By influencing and building up mutual relationships with key stakeholders such as media, employees and community, the organization will effectively achieve their brand goals.

 

This programme aims to help students keep abreast of the contemporary concepts and practices of public relations and corporate communication.

With the multidisciplinary curriculum, students is exposed to the up-to-date knowledge of strategic planning, skills of influencing stakeholders, knowhow of managing crisis and reputation, as well as the many various communication challenges any for-profit, non-for-profit or government organization is facing today.

The programme aims to offer an interdisciplinary exploration of the contemporary development in the social media and digital communication in the local and global contexts.
 
The programme examines the impacts and applications of social media in influencing corporate communication, advertising, public relations, entertainment and commerce. It focuses on developing the students’ imaginative and analytical abilities as well as the communication and practical skills across diverse platforms and environments. It challenges and encourages students to extend and explore their professional practices and become innovative and resourceful leaders in the rapidly evolving media and communication industries.

 

This programme aims to equip students with the necessary knowledge and skills to become effective programme planners, and trainers in adult and vocational education institutions, teachers of post-secondary education colleges, as well as human development personnel in corporations and businesses.

This programme is suitable for Trainers in commerce, industry and public sectors; Teachers in vocational, technical, professional, community and adult education; Personnel involved in programme management, administration and human resources development. The course is open to applicants without prior teaching or training experience.