Social Sciences

The programme aims to meet the continuing education and professional development needs of people who are currently working in public relations or those who have aspirations in this area. The programme provides students with knowledge in practical public relations techniques and tools to achieve the corporate's branding goals and objectives.

In the post-VUCA era, the majority of the workforce is from Generation Z while others are from different generations. In order to engage the Millennium at work and achieve organisational goals more effectively, It is necessary for leaders to understand the beliefs, values, personalities and behaviours of young employees. This understanding will help leaders to be more analytical and able to predict the responses of employees in different situations. Leaders will be more able to influence employees, create a positive and innovate working environment, solve difficult problems, promote team work and facilitate organisational changes.

In the era of digital economy, executives should not only be professional in their functions but also know how to engage their people, including open communication, value people over task, team approach, accept ambiguity and facilitate staff's development. This programme will improve your knowledge and skill in coaching. But, more important is before coaching others, you need to learn how to coach yourself: be more humble, willing to listen, be active in listening. Through the approach of coaching-based leadership, you will understand how to enhance yourself, at the same time, improve performance through the development of your staff.

Applied psychology is the use of theory and findings in psychology to solve practical problems in important areas of the human environment, including education, health, the workplace, and so on. This programme is designed to help participants apply cutting-edge theory to real-world situations. It is made up of different registered psychologists and other related specialists to deliver a powerful curriculum that explores a range of human behaviors, including how to motivate individuals and organizations, how to assess and improve performance and how to pursue healthy lives.

The programme aims to meet the continuing education and professional development needs of those who are currently working in public relations and/ or event management or those who have aspirations in these areas. The programme provides students with core event management concepts as well as knowledge in public relations and corporate branding. A broad and holistic view in event management will be given to students with practical public relations techniques and tools to achieve the corporate's branding goals and objectives. 

In order to improve the quality of governance in Hong Kong, it is important to first improve the quality of the politicians. This executive programme is a specialized course developed and offered jointly by the Path of Democracy and HKU School of Professional and Continuing Education (HKU SPACE), which aims to train and develop young political leaders to meet the needs and unique political situation in Hong Kong.

MA Media, Communications and Critical Practice is a unique programme that explores contemporary media and communications alongside the cultural and creative industries. Work-place learning forms an integral part of this programme, which makes it very suitable for media professionals or career conversion.

With its emphasis on transforming media and cultural practices, the programme offers a broad approach that spans different sectors. More specifically, it is designed for postgraduate students considering a career in the media, culture or media arts industries, or those who want to work in research and education in such areas. 

The programme emphasizes using strategic planning to address critical organisational objectives, and provides students with the theoretical learning and practical skills needed to become effective correctional administrators capable of managing corporate image-building and community engagement. 

This Postgraduate Certificate in Public Relations and Corporate Communication aims to equip students with updated knowledge and knowhow to analyse, plan, formulate and design practical and innovative solutions that help address the public relations, corporate communication and media relations challenges that organizations are facing nowadays. By influencing and building up mutual relationships with key stakeholders such as media, employees and community, the organization will effectively achieve their brand goals.

 

This programme aims to help students keep abreast of the contemporary concepts and practices of public relations and corporate communication.

With the multidisciplinary curriculum, students is exposed to the up-to-date knowledge of strategic planning, skills of influencing stakeholders, knowhow of managing crisis and reputation, as well as the many various communication challenges a profit, non-for-profit and government organization is facing today.