Social Sciences

本課程以體育評述專業作為引旨，由行內資深體育評述人和傳媒工作者擔任導師，目標是透過講解及實習，訓練學員的說話、評述技巧和分析、表達能力。

Applied psychology is the use of theory and findings in psychology to solve practical problems in important areas of the human environment, including education, health, the workplace, and so on. This programme is designed to help participants apply cutting-edge theory to real-world situations. It is made up of different registered psychologists and other related specialists to deliver a powerful curriculum that explores a range of human behaviors, including how to motivate individuals and organizations, how to assess and improve performance and how to pursue healthy lives.

In the post-VUCA era, the majority of the workforce is from Generation Z while others are from different generations. In order to engage the Millennium at work and achieve organisational goals more effectively, It is necessary for leaders to understand the beliefs, values, personalities and behaviours of young employees. This understanding will help leaders to be more analytical and able to predict the responses of employees in different situations. Leaders will be more able to influence employees, create a positive and innovate working environment, solve difficult problems, promote team work and facilitate organisational changes.

In the era of digital economy, executives should not only be professional in their functions but also know how to engage their people, including open communication, value people over task, team approach, accept ambiguity and facilitate staff's development. This programme will improve your knowledge and skill in coaching. But, more important is before coaching others, you need to learn how to coach yourself: be more humble, willing to listen, be active in listening. Through the approach of coaching-based leadership, you will understand how to enhance yourself, at the same time, improve performance through the development of your staff.

The programme aims to meet the continuing education and professional development needs of people who are currently working in public relations or those who have aspirations in this area. The programme provides students with knowledge in practical public relations techniques and tools to achieve the corporate's branding goals and objectives.

In order to improve the quality of governance in Hong Kong, it is important to first improve the quality of the politicians. This executive programme is a specialized course commissioned by the Path of Democracy, which aims to train and develop young political leaders to meet the needs and unique political situation in Hong Kong.

Applied psychology is the use of theory and findings in psychology to solve practical problems in important areas of the human environment, including education, health, the workplace, and so on. This programme is designed to help participants apply cutting-edge theory to real-world situations. It is made up of different registered psychologists and other related specialists to deliver a powerful curriculum that explores a range of human behaviors, including how to motivate individuals and organizations, how to assess and improve performance and how to pursue healthy lives.

This programme will focus on key debates on popular culture and cultural consumption in relation to the media. Issues of pleasure, politics, meaning and value will be raised in connection with a range of cultural forms. Situated historically in the twentieth century, the programme analyses the development of mass culture as a socio-economic form, and as a term emerging in relation to other media forms, such as Hollywood movies, television programmes, music, art, print and new media. A range of theoretical perspectives will inform the analysis. The consumption of popular culture is addressed through recent ethnographic and qualitative work on audiences. 

The main objective of this programme is to introduce students to the key theories, thinking and debates surrounding new media studies. This programme will also contextualise the social functions and cultural meanings of digital/ new media technologies and their changes in different social and historical environments. The programme will encourage students to explore different forms of new media experiences and participations, and equip students with practical digital media production skills by designing, producing and publishing creative new media projects.

This programme aims to introduce students to the key meanings and structures of visual culture and thus help them investigate the ways in which cultural meanings are articulated, interpreted and communicated through different forms of visual-cultural practices, such as films, photographs, advertisements and museum displays etc. This programme will also introduce a range of visual research methods and media production techniques which develop students’ capacities in both analysing and creating visual-oriented projects.

The Postgraduate Diploma in Media and Cultural Critique programm aims to develop students’ critical understanding of media and cultural institutions, ideologies and policies and their relationships with social and economic reality. This programme provides a grounding in the media and then visual, socio-cultural and economic content, and makes it possible for graduates to further study in media and cultural studies, creative industries, media management and advertising.

 

 

This Postgraduate Diploma programme caters for the teachers, therapists, social workers and health-related professionals, providing them with practical experience, systematic training and environment to the interested and qualified students to fulfill one quarter of the requirements to become a registered music therapist with the Australian Music Therapy Association.