Hospitality & Lifestyle Art Business

The programme aims to equip students with the knowledge and skills to identify the artistic and financial worth of art pieces, to buy and sell art, and to market and run an art business.
 
The programme begins with a study of the art business market, covering topics such as the artistic and financial value of art pieces, the key players and ecosystem of the art market and the latest trends, technology and emergence of online art trading platforms. In the second part of the programme, the focus will be on collecting and investing in art pieces, the running and marketing of the art business and how to build a career in the commercial art world.

The programme adopts a hands-on approach and includes examining real art pieces in class, case studies and a visit to an art gallery or art auction.  

This course provides a structured framework for understanding art as an alternative asset class, examining its historical significance, market mechanics, and investment potential. Through a blend of theoretical insights and practical case studies, participants will gain the tools to evaluate, acquire, and manage art as part of a diversified investment strategy. 

本課程旨在構建及整合全面的中國書畫史理論體系，幫助學員有系統地掌握中國古代書畫的鑒藏脈絡。內容涵蓋中國美術史、書法繪畫筆墨、古代建築、歷代服飾、書畫裝裱材料 (筆、墨、印、紙、硯) 等，同時透過不同的經典藝術作品及案例解說中國古代書畫的鑒藏方法，並用以識別和分析實物。本課程綜合古代書畫的市場價值、文化價值和收藏價值，讓學員掌握古代書畫拍賣市場的趨勢，減少鑒藏失誤，以享受鑒藏的最大樂趣。