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Culture and Communication Programmes
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Committed first and foremost to producing effective and reflective practitioners, this programme is contemporary and cutting edge, focusing on providing students with the knowledge both theoretically and practically to have a successful career in advertising, corporate/organisational communication, media relations, branding, employee communication, and PR. Students will develop an excellent understanding of communication, advertising and PR principles. Working both on their own and as part of a team, students will also gain transferable skills and develop their confidence in presenting work and ideas to their peers, lecturers and professionals in the industry.
PT
Start 21 SEP 2026 (MON)
Duration 14 months
Fee Full Tuition Fee
$83,100 (payable in 3 installments)
Bridging Module Fee
HK$2,800 (for students without strong media/marketing/PR background)
$83,100 (payable in 3 installments)
Bridging Module Fee
HK$2,800 (for students without strong media/marketing/PR background)
BA (Hons) Creative Media launches you on a journey to make media that shapes, reflects and changes the world we live in. Our industry-facing course develops your creative voice, engages with communities on social issues and provides a practical grounding in professional media practices. Learn from experts skilled in narrative, documentary and artistic media practices – from film, photography and animation to interactive and immersive media, projection mapping and online media production.
PT
Start 28 SEP 2026 (MON)
Duration 24 months
Fee Course Fee: HK$135,000 (payable in 4 equal instalments)
The driving questions for this course are: how, when, and why an organisation communicates with its public? This course provides an overview of the strategy and practice of corporation communication. Core communication and management principles, as well as critical research are discussed in the context of specific cases. The content will cover communication to both internal and external audiences. The fundamental distinctions between the methods and means of communication will be addressed and principles of integrated communication strategy discussed.
PT
Start 21 SEP 2026 (MON)
Duration 3 months
Fee HK$2800
本課程旨在培養學員有系統地掌握中華文化及其可持續旅遊價值，並深入理解及分析文化旅遊的理論與實務。課程內容涵蓋文化旅遊目的地建設、中華文化遺產保育與活化，並透過多元案例剖析中華文化旅遊的融合發展模式與創新體驗。
FT
開課日期 2027年2月26日 (星期五)
修業期 12個月
課程費用 報名費用：
HK$600（取錄與否，恕不退還）（需接受課程組的面試篩選）
課程費用：
HK$168,000
課程費用包含教材及教具費用；不包含實地考察的交通費、食宿費、景點入場費、遊學費用等。
HK$600（取錄與否，恕不退還）（需接受課程組的面試篩選）
課程費用：
HK$168,000
課程費用包含教材及教具費用；不包含實地考察的交通費、食宿費、景點入場費、遊學費用等。
本課程旨在培養具備文化敏銳度、批判視野與實務能力的中文媒體與傳播專才。課程透過理論學習、議題討論、媒體創作訓練，以及對文化及創意產業與政策環境的深入分析，協助學生建立一套嚴謹而全面的媒體與傳播實踐框架。學生將學習以多角度審視中文媒體與流行文化的內容及視覺美學，了解電影、電視、數碼平台到電子遊戲的敍事邏輯與社會意義。
FT
開課日期 2027年2月27日 (星期六)
修業期 12個月
課程費用 港幣140,000元
本課程旨在培養學生對數碼廣告的理解，以及使用數碼媒體來實現產品宣傳目標的技能。本課程通過實務作業、專題研習、寫作報告、口頭滙報、測驗，讓學生了解並掌握專業數碼廣告的寫作技巧、數碼攝影和視頻製作及編輯原理，設計適當的傳播策略，以有效建立一個獨特的產品形象。
The programme aims to develop students’ understanding of digital advertising and their skills in using digital media for achieving goals of product promotion. Through hand-on written exercises, projects, written reports, presentation and tests, the programme will enable students to understand and grasp the skills of professional writing for digital advertising, principles of digital photo- and video- taking and editing, and how to design appropriate communication plans to effectively build a unique product image.
The programme aims to develop students’ understanding of digital advertising and their skills in using digital media for achieving goals of product promotion. Through hand-on written exercises, projects, written reports, presentation and tests, the programme will enable students to understand and grasp the skills of professional writing for digital advertising, principles of digital photo- and video- taking and editing, and how to design appropriate communication plans to effectively build a unique product image.
FT
開課日期 2026年10月10日 (星期六)
修業期 2年
