Certificate for Module (Preparatory Course - Strategic Management and Marketing) (CEF) - HKU SPACE: Innovation, Creativity and Entrepreneurship courses
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The COVID-19 situation may still be fluid and constantly affect class arrangements in the coming months. The health and safety of our students will always be our top priority. To ensure that students’ academic progress is not affected, the School may substitute face-to-face classes with online teaching if necessary in the event that face to-face classes cannot be held. Our respective Programme Teams will contact the students concerned with details of such arrangements as necessary. For more details on the class arrangement during COVID-19, please refer to the special announcement on the School homepage.

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Certificate for Module (Preparatory Course - Strategic Management and Marketing)
證書 (單元:策略管理及營銷備試班)

CEF Reimbursable Course

CEF Reimbursable Course

Course Code
MS115A
Application Code
1950-MS115A

Study mode
Part-time
Start Date
To be advised
Next intake(s)
Oct 2021
Duration
6 months
Language
English
Course Fee
HK$17,600 per programme
How to Apply
Deadline on 25 Sep 2021 (Sat)
Enquiries
2867 8318
2861 0278
Good News!
HKU SPACE and The University of London are offering Scholarship to all new GMBA students registered for the April intake at HKU SPACE. Students will only need to pay around HKD178,000 for the full GMBA programme.
Apply NOW to study a world-class GMBA!

This programme equips students with the ability in developing strategies to create competitive advantages to succeed and survive over the long term in the increasingly complicated and challenging environments. Students will learn how organisations intend to engage with the environment and consequently develop capabilities and competencies to provide competitive advantages and fulfill their objectives. Students will also be introduced to key marketing concepts, strategies and core marketing functions that can assist them in decision-making and enhanced outcomes in the marketplace.
 

On completion of the programme, students should be able to: 

  1. Analyse the external business environment and context in which organisation’s strategies are formed and implemented;
  2. Discuss the internal resources and capabilities that organisations rely on to develop competitive advantages for the external business environment;
  3. Evaluate an organisation’s strategy from different perspectives;
  4. Explain and assess the trends and forces that affect the marketing landscape and marketing environment;
  5. Discuss the key concepts, theories and processes of marketing, product or service branding and marketing strategies; and
  6. Develop a marketing plan for organisation to meet its objectives.

Syllabus

Part I: Strategic Management

  • Vision and Mission
  • Internal Analysis
  • External Analysis
  • Creating Standard Business-Level Strategies
  • Creating Business-level strategies for dynamic contexts
  • Corporate strategy
  • Network-level strategy – Mergers and Acquisitions
  • Network-level strategy – Alliances
  • Implementing Strategy: Organisational for success

Part II: Marketing

  • Capturing customer value
  • Analysing the marketing environment
  • Managing marketing information
  • Customer driven marketing strategy
  • Products, services and brands: building customer value
  • Pricing strategies
  • Marketing channels
  • Communicating customer value
  • Creating competitive advantage
  • The global marketplace

Duration

32 lecture hours. Classes will be held on weekends.

Assessment

Coursework: Two 1,000 word assignments

Attendance Requirement

At least 70%

Award

Students who are able to satisfy both the attendance requirement (minimum 70%) and pass the programme assessment will be conferred a "Certificate for Module (Preparatory Course – Strategic Management and Marketing)".

Application Code 1950-MS115A -

Applicants shall:

       1) be a current student of the University of London (Queen Mary) Global MBA programme;

AND

       2) i) hold a second-class honours bachelor’s degree or equivalent from a recognized institution;

or

           ii) have three years’ work experience in a managerial role (within the past five year).

Course Fee
  • Course Fee : HK$17,600 per programme
  • The CEF Institution Code of HKU SPACE is 100
CEF Courses
Certificate for Module (Preparatory Course - Strategic Management and Marketing)
證書 (單元:策略管理及營銷備試班)
COURSE CODE 33C124947 FEES $17,600 ENQUIRY 2867-8318
Continuing Education Fund Continuing Education Fund
This course has been included in the list of reimbursable courses under the Continuing Education Fund.

Certificate for Module (Preparatory Course - Strategic Management and Marketing)

  • This course is recognised under the Qualifications Framework (QF Level [6])

Application Form Download Application Form

Enrolment Method
Payment Method
1. Cash, EPS, WeChat Pay Or Alipay

Course fees can be paid by cash, EPS, WeChat Pay or Alipay at any HKU SPACE Enrolment Centres.

2. Cheque Or Bank draft

Course fees can also be paid by crossed cheque or bank draft made payable to “HKU SPACE”. Please specify the programme title(s) for application and the applicant’s name.. You may either:

  • bring the completed form(s), together with the appropriate course or application fees in the form of a cheque, and any required supporting documents to any of the HKU SPACE enrolment centres;
  • or mail the above documents to any of the HKU SPACE Enrolment Centres, specifying  “Course Application” on the envelope.  HKU SPACE will not be responsible for any loss of payment sent by mail.
3. VISA/Mastercard

Applicants may also pay the course fee by VISA or Mastercard, including the “HKU SPACE Mastercard”, at any HKU SPACE enrolment centres. Holders of the HKU SPACE Mastercard can enjoy a 10-month interest-free instalment period for courses with a tuition fee worth a minimum of HK$2,000; however, the course applicant must also be the cardholder himself/herself. For enquiries, please contact our staff at any enrolment centres.

4. Online Payment

Online application / enrolment is offered for most open admission courses (course enrolled on first come, first served basis) and selected award-bearing programmes. Application fees and course fees of these programmes/courses can be settled by using "PPS by Internet" (not available via mobile phones), VISA or Mastercard. In addition to the aforesaid online payment channels, continuing students of award-bearing programmes, if their programmes offer online service, may also pay their course fees by Online WeChat Pay, Online Alipay and Faster Payment System (FPS). Please refer to Enrolment Methods - Online Enrolment  for details.

Notes

  • If the programme/course is starting within five working days, application by post is not recommended to avoid any delays. Applicants are advised to enrol in person at HKU SPACE Enrolement Centres and avoid making cheque payment under this circustance.
  • Fees paid are not refundable except under very exceptional circumstances (e.g. course cancellation due to insufficient enrolment), subject to the School’s discretion. In exceptional cases where a refund is approved, fees paid by cash, EPS, WeChat Pay, Alipay, cheque or PPS (for online payment only) will normally be reimbursed by a cheque, and fees paid by credit card will normally be reimbursed to the payment cardholder's credit card account.
  • In addition to the published fees, there may be additional costs associated with individual programmes. Please refer to the relevant course brochures or direct any enquiries to the relevant programme team for details.
  • Fees and places on courses cannot be transferrable from one applicant to another. Once accepted onto a course, the student may not change to another course without approval from HKU SPACE. A processing fee of HK$120 will be levied on each approved transfer.
  • Receipts will be issued for fees paid but HKU SPACE will not be repsonsible for any loss of receipt sent by mail.
  • For payment certification, please submit a completed form, a sufficiently stamped and self-addressed envelope, and a crossed cheque for HK$30 per copy made payable to "HKU SPACE" to any of our enrolment centres.