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Hospitality, Tourism & Events Business & Live Entertainment Events

Executive Certificate in Event Management

Course Code
Application Code
Study mode
Start Date
To be advised
Next intake(s)
2 months
English, supplemented with Cantonese
Course Fee
Deadline on 16 Oct 2020 (Fri)
Apply Now


As Asia's events capital and leading meetings and convention destination, Hong Kong plays host to a fascinating array of exciting events. The event industry is one of the fastest growing service sectors in both Hong Kong and globally. Businesses have been investing more in events to engage more customers, and hence increasing the demand for well-qualified event professionals.

Combining the study of events with management theory, a special feature of this programmme is the opportunity to learn how events are run from our guest speakers who have the wealth of practitioner experience in the event industry.


This programme aims to provide students with knowledge on up-to-date management and operational strategies in fundraising events. It also provides practical techniques in applying various event management tools in the fundraising event setting with an overview of fundraising concepts as well as the contemporary development of fundraising events from local, regional and international perspectives.


Upon completion of the programme, students should be able to:

1. Assess and discuss the trends and issues in fundraising events from local, regional and international perspectives;

2. Apply the latest concepts to plan, organize and manage fundraising events;

3. Develop appropriate marketing strategies to target existing and emerging markets for fundraising events; and

4. Evaluate the effectiveness of fundraising events by applying key measurement tools and concepts.

Programme Details

The course will give students fundamental aspects of organizing an event, particularly from a commercial perspective. Key concepts will be illustrated via lectures, supplemented by case studies from guest speakers on real-life situations such as:

  • Events as an effective marketing channel
  • Merging the digital and real-world experience in incentive travel programmes
  • Pain points in managing live events
  • Getting an influencer for destination marketing
  • Tips of running international conferences in overseas destinations
  • “Festivalisation” in corporate events
  •  Making your virtual event a success
  • Group Project Presentation

Upon satisfactory completion of the programme including submission of the group presentation, students will be awarded “Executive Certificate in Event Management” within the HKU System through HKU SPACE.


Teacher profile


Mr Alan CHAN

  • Tourism & Hospitality Consultant & Trainer
  • MICE Events Manager
  • Incentive Travel Planner
  • Corporate Trainer
  • Travel-writer and Radio Programme Co-host


  • Global Event Management
  • WOW Incentive Travel Planner
  • International Tourism Marketing

Selected Experiences

  • Event Specialist | Expertise in organizing incentive travel, special events and corporate events in Hong Kong and overseas destinations
  • Tourism Professional | Founded New Markets of the Hong Kong Tourism Board for a diverse visitor portfolio and enhanced Hong Kong’s market penetration in select global markets leveraging event marketing 
  • Public Speaker | Invited by the RTHK radio programmes of “Travel Paradise” and “Learning Adventures” to share topics on experiential travel

Previous Guest Speakers including:

  • Hon CSR Advisor | The Association of National Tourist Office Representatives (Hong Kong)
  • Director | Brand USA
  • Executive Director | Creative Trend
  • Managing Director | Eighty20 Marketing
  • Sales Manager | ‎Guam Visitors Bureau Hong Kong Representative Office
  • Director | Hawaii Tourism Hong Kong
  • Organiser | Hong Kong’s First Space-Out Competition
  • Ex-Regional Director, South & Southeast Asia | Hong Kong Tourism Board
  • Director | Liberty International Tourism Group
  • PR & Communication Professional (Apparel & Fashion)
  • Manager, Operations | Meetings and Exhibitions Hong Kong
  • Manager, Sales & Distribution (Overseas &MICE) |Ngong Ping 360
  • Presenter and Producer | Radio Television Hong Kong
  • Founder | Social Enterprise the JEM Group
  • Former Greater China Manager | VisitBritain


Invite guest speakers to share their experiences in the industries

Application Code 1850-EP092A Apply Online Now
Apply Online Now


Event Management

  1. Scoping the Global Event Industry
  2. Creative Event Conceptualization
  3. Strategic Event Planning  
  4. Event Staging
  5. Event Closing
  6. Events and Digital Media
  7. Impacts of Events
  8. Trends and Issues in the Event Industry

Class Details

Tentative Time Table

Session Date Time
1 22-Oct-20 (Thu) 7:00 - 10:00pm
2 29-Oct-20 (Thu) 7:00 - 10:00pm
3 05-Nov-20 (Thu) 7:00 - 10:00pm
4 12-Nov-20 (Thu) 7:00 - 10:00pm
5 19-Nov-20 (Thu) 7:00 - 10:00pm
6 26-Nov-20 (Thu) 7:00 - 10:00pm
7 03-Dec-20 (Thu) 7:00 - 10:00pm
8 10-Dec-20 (Thu) 7:00 - 10:00pm
9 17-Dec-20 (Thu) 7:00 - 10:00pm
10 23-Dec-20 (Wed) 7:00 - 10:00pm

The programme team reserves the right to change the above timetable if necessary.

The course is subjects to sufficient enrolment.



Application Fee

HK$150 (Non-refundable)

Course Fee
  • Course Fee : HK$7000

Entry Requirements

Applicants shall hold:

(i.) a bachelor’s degree awarded by a recognized university or equivalent; or

(ii.) an Associate Degree / a Higher Diploma or equivalent, and have at least 2 years of work experience; or

(iii) relevant professional qualifications.

Applicants with other qualifications and substantial senior level work experience will be considered on individual merit.


Online Application Apply Now

Application Form Download Application Form

Enrolment Method
Payment Method
1. Cash, EPS, WeChat Pay Or Alipay

Course fees can be paid by cash, EPS, WeChat Pay or Alipay at any HKU SPACE Enrolment Centres.

2. Cheque Or Bank draft

Course fees can also be paid by crossed cheque or bank draft made payable to “HKU SPACE”. Please specify the programme title(s) for application and the applicant’s name.. You may either:

  • bring the completed form(s), together with the appropriate course or application fees in the form of a cheque, and any required supporting documents to any of the HKU SPACE enrolment centres;
  • or mail the above documents to any of the HKU SPACE Enrolment Centres, specifying  “Course Application” on the envelope.  HKU SPACE will not be responsible for any loss of payment sent by mail.
3. VISA/Mastercard

Applicants may also pay the course fee by VISA or Mastercard, including the “HKU SPACE Mastercard”, at any HKU SPACE enrolment centres. Holders of the HKU SPACE Mastercard can enjoy a 10-month interest-free instalment period for courses with a tuition fee worth a minimum of HK$2,000; however, the course applicant must also be the cardholder himself/herself. For enquiries, please contact our staff at any enrolment centres.

4. Online Payment

Online application / enrolment is offered for most open admission courses (course enrolled on first come, first served basis) and selected award-bearing programmes. Application fees and course fees of these programmes/courses can be settled by using "PPS by Internet" (not available via mobile phones), VISA or Mastercard. In addition to the aforesaid online payment channels, continuing students of award-bearing programmes, if their programmes offer online service, may also pay their course fees by Online WeChat Pay, Online Alipay and Faster Payment System (FPS). Please refer to Enrolment Methods - Online Enrolment  for details.


  • If the programme/course is starting within five working days, application by post is not recommended to avoid any delays. Applicants are advised to enrol in person at HKU SPACE Enrolement Centres and avoid making cheque payment under this circustance.
  • Fees paid are not refundable except under very exceptional circumstances (e.g. course cancellation due to insufficient enrolment), subject to the School’s discretion. In exceptional cases where a refund is approved, fees paid by cash, EPS, WeChat Pay, Alipay, cheque or PPS (for online payment only) will normally be reimbursed by a cheque, and fees paid by credit card will normally be reimbursed to the payment cardholder's credit card account.
  • In addition to the published fees, there may be additional costs associated with individual programmes. Please refer to the relevant course brochures or direct any enquiries to the relevant programme team for details.
  • Fees and places on courses cannot be transferrable from one applicant to another. Once accepted onto a course, the student may not change to another course without approval from HKU SPACE. A processing fee of HK$120 will be levied on each approved transfer.
  • Receipts will be issued for fees paid but HKU SPACE will not be repsonsible for any loss of receipt sent by mail.
  • For payment certification, please submit a completed form, a sufficiently stamped and self-addressed envelope, and a crossed cheque for HK$30 per copy made payable to "HKU SPACE" to any of our enrolment centres.