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Certificate for Module (Digital Marketing and Social Media Skills for HR Managers)

CEF Reimbursable Course

CEF Reimbursable Course

Course Code
Application Code

Study mode
Start Date
18 Mar 2025 (Tue)
Next intake(s)
To Be Advised
11 weeks
Course Fee
Total Tuition Fee: HKD$4,600
Deadline on 01 Mar 2025 (Sat)
2867 8310
2861 0278
How to Apply


This programme aims to equip human resource professionals with a solid knowledge of the digital and social media landscape and the skills to perform human resource (HR) related activities on different digital and social media platforms.
The programme will cover topics such as digital environment, social media characteristics, development of digital campaigns and the use of digital and social media platforms for various HR activities. It will also discuss how digital platforms can be used for employer branding.


On completion of the programme, students should be able to

  1. explain the fundamental concepts of digital marketing and social media;
  2. analyse the target segment for digital and social media campaigns;
  3. apply digital and social media knowledge to the building of employee relationships;
  4. examine the characteristics and tactics for use in digital and social media platforms; and
  5. apply the use of digital and social media platforms in human resource management.

Programme Details


The programme consists of 33 hours of lectures:

  • Digital Fundamentals
  • Employer Branding through Digital Platforms
  • Digital Campaign Development
  • Social Media Characteristics
  • The Four Zones of Social Media
  • Social Media Use in HR


Upon passing all the assessments, students will be awarded within the HKU system through HKU SPACE the “Certificate for Module (Digital Marketing and Social Media Skills for HR Managers)".


  • Part-time programme: Face-to-Face lecture
  • 11 sessions: Weekdays (7pm - 10pm)
  • Study duration: 3 - 4 months
  • The medium of instruction: English


  • 70% Attendance Requirement
  • Individual written assignment/ Online exercise/ Group project
Application Code 2275-MS141A -

Days / Time
  • Tuesday, 7:00pm - 10:00pm
  • 11 meeting(s)
  • 3 hours per meeting


Application Fee

HK$150 (Non-refundable)

Course Fee
  • Total Tuition Fee: HKD$4,600

Entry Requirements

Applicants shall:

(a) have gained in the HKDSE Examination Level 2 in 5 subjects including English Language and Mathematics;


(b) (i) have gained in HKCEE Grade E in 4 subjects (including Mathematics) and Level 2 in English Language*,

OR equivalent; AND

(ii) one A-level pass or two AS-level passes in any subject or other equivalent post-secondary qualifications;


(c) hold a HKQF level 3 or equivalent Certificate in human resource management, business or related discipline.

Applicants who are aged 21 and above with relevant work experience will be considered on individual merit.

*With effect from 2007, HKU SPACE recognises Grade E previously awarded for English Language (Syllabus B) (grade C in the case of Syllabus A) at HKCEE as an acceptable alternative to Level 2 in this subject at HKCEE.


  • The CEF Institution Code of HKU SPACE is 100
CEF Courses
Certificate for Module (Digital Marketing and Social Media Skills for HR Managers)
COURSE CODE 33C134411 FEES $4,600 ENQUIRY 28678310/ 2975-5690
Continuing Education Fund Continuing Education Fund
This course has been included in the list of reimbursable courses under the Continuing Education Fund.

Certificate for Module (Digital Marketing and Social Media Skills for HR Managers)

  • This course is recognised under the Qualifications Framework (QF Level [4])


Application Form Download Application Form

Enrolment Method
Payment Method
1. Cash, EPS, WeChat Pay Or Alipay

Course fees can be paid by cash, EPS, WeChat Pay or Alipay at any HKU SPACE Enrolment Centres.

2. Cheque Or Bank draft

Course fees can also be paid by crossed cheque or bank draft made payable to “HKU SPACE”. Please specify the programme title(s) for application and the applicant’s name.. You may either:

  • bring the completed form(s), together with the appropriate course or application fees in the form of a cheque, and any required supporting documents to any of the HKU SPACE enrolment centres;
  • or mail the above documents to any of the HKU SPACE Enrolment Centres, specifying  “Course Application” on the envelope.  HKU SPACE will not be responsible for any loss of payment sent by mail.
3. VISA/Mastercard

Applicants may also pay the course fee by VISA or Mastercard, including the “HKU SPACE Mastercard”, at any HKU SPACE enrolment centres. Holders of the HKU SPACE Mastercard can enjoy a 10-month interest-free instalment period for courses with a tuition fee worth a minimum of HK$2,000; however, the course applicant must also be the cardholder himself/herself. For enquiries, please contact our staff at any enrolment centres.

4. Online Payment

Online application / enrolment is offered for most open admission courses (course enrolled on first come, first served basis) and selected award-bearing programmes. Application fees and course fees of these programmes/courses can be settled by using "PPS by Internet" (not available via mobile phones), VISA or Mastercard. In addition to the aforesaid online payment channels, continuing students of award-bearing programmes, if their programmes offer online service, may also pay their course fees by Online WeChat Pay, Online Alipay and Faster Payment System (FPS). Please refer to Enrolment Methods - Online Enrolment  for details.


  • If the programme/course is starting within five working days, application by post is not recommended to avoid any delays. Applicants are advised to enrol in person at HKU SPACE Enrolement Centres and avoid making cheque payment under this circustance.
  • Fees paid are not refundable except under very exceptional circumstances (e.g. course cancellation due to insufficient enrolment), subject to the School’s discretion. In exceptional cases where a refund is approved, fees paid by cash, EPS, WeChat Pay, Alipay, cheque or PPS (for online payment only) will normally be reimbursed by a cheque, and fees paid by credit card will normally be reimbursed to the payment cardholder's credit card account.
  • In addition to the published fees, there may be additional costs associated with individual programmes. Please refer to the relevant course brochures or direct any enquiries to the relevant programme team for details.
  • Fees and places on courses cannot be transferrable from one applicant to another. Once accepted onto a course, the student may not change to another course without approval from HKU SPACE. A processing fee of HK$120 will be levied on each approved transfer.
  • Receipts will be issued for fees paid but HKU SPACE will not be repsonsible for any loss of receipt sent by mail.
  • For payment certification, please submit a completed form, a sufficiently stamped and self-addressed envelope, and a crossed cheque for HK$30 per copy made payable to "HKU SPACE" to any of our enrolment centres.