Professional Qualifications To Power Up Your Career

本課程旨在為學員講解中小企業如何使用新科技提升顧客的品牌體驗，了解在本地、中國內地及環球國際品牌的管理模 式、評估及規劃品牌的巿場定位，讓學員掌握在數碼時代塑造品牌和建立實用營銷及傳媒活動的策略。

Online shopping significantly surged during the pandemic. It’s important for online retailers to set up effective e-commerce operations which can directly improve its consumer experience and profitability. The programme is designed to provide students with basic knowledge about e-commerce operation and management including business concepts, business strategies and operations. It also equips students with the knowledge of e-commerce security and operations covering online payment setup, inventory management, logistics and order fulfillment. 

The programme is to provide students with the basic concepts and insights to the interconnected value of the core digital channels and the competence in developing a digital marketing plan to address the upcoming marketing challenges in the business.

The programme aims to stress the importance of customer-centric service in retailing business and to develop students’ knowledge and skills of customer services for retailers and shopping malls. They will also learn how to establish a long-term shopper relationship and enhance the shopping experience and satisfaction.

The programme is to develop students with self-management, interpersonal management and team management skills and prepare them to perform the role of a marketing manager.

This programme is designed to provide students with a basic understanding of the key management operations in retail business to prepare them for day-to-day retail operations. 

The programme is to equip students with proficient corporate communication skills to communicate with stakeholders and the knowledge to develop a crisis management plan.

The programme is to provide students with the basic knowledge to evaluate advertising from the perspective of psychology in attitude change.