MA Arts and Cultural Enterprise - HKU SPACE: Arts Management, Innovation, Creativity and Entrepreneurship courses
Class arrangement during COVID-19

The COVID-19 situation may still be fluid and constantly affect class arrangements in the coming months. The health and safety of our students will always be our top priority. To ensure that students’ academic progress is not affected, the School may substitute face-to-face classes with online teaching if necessary in the event that face to-face classes cannot be held. Our respective Programme Teams will contact the students concerned with details of such arrangements as necessary.

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Arts, Design & CultureArts Management

MA Arts and Cultural Enterprise

Awarded by
Central Saint Martins, University of the Arts London, United Kingdom
Course Code
Application Code
Study mode
Start Date
16 Jan 2021 (Sat)
2 years
Course Fee
HK$175,000* (Payable in four equal installments)
*The tuition fee is subject to annual review.
Apply Now
Deadline on 08 Dec 2020 (Tue)
2910 7645
2520 5481
The COVID-19 situation in Hong Kong is in a state of flux. Whilst every effort will be made to ensure that all classes will be delivered in their intended mode, protecting the health and safety of students will be our top priority. Given that the situation is still fluid, we will adopt a flexible approach to the scheduling of MA ACE programme. Please do understand that we will move to online teaching if face-to-face classes are suspended. The Programme Team will announce detailed teaching arrangements to students in advance of the class.

MA Arts and Cultural Enterprise is the first-of-its-kind Master's programme offered in both London and Hong Kong by Central Saint Martins, a leading institute in arts and design education for 150 years under UAL, a world Top 2 university for art and design.  

cknowledging the need for multi-skilled individuals who can both generate ideas for original arts and cultural events, and provide leadership for the teams that realise them, the programme targets at graduates with some work experience who wish to challenge themselves by developing innovative approaches to arts management and cultural production. 


The programme aims to equip you with the knowledge, cognitive and practical skills which will enable you to develop expertise as cultural producers within a fast-changing, globalised cultural economy.

It achieves this by establishing a framework of learning that will enable you to interrogate and understand cultural policies and governance, and through a pedagogy based on collaboration and peer-to-peer learning.

You will extend and expand your understanding of the value of culture and creative content within a business framework in today's multi-national cultural economy and how this varies across the globe.

Ultimately, the programme aims to enable you to step up to challenges in the next stage of your career within the creative industries, and to lead teams effectively, in order to realise ambitious creative and cultural events and projects across different media, platforms and countries.

Programme Highlights

  • This MA programme is offered by Central Saint Martins, a leading institute in arts and design education.
  • Moving away from a focus on practice or artefact, employability and enterprise are embedded within the programme. You will learn not only how to manage creativity, but also how to bring creativity to cultural and arts management. Alongside critical and creative thinking, you will acquire business skills, which are highly attractive to potential employers.
  • The programme offers you a valuable platform to expand your professional and intellectual network with peers and professionals in the arts and cultural sectors, particularly attractive to those who wish to take their careers to the next level or prepare a career shift into the related sectors.
  • You do not need to give up work or care duties in order to enrol on the programme. MA Arts and Cultural Enterprise is an innovative degree applying a blended learning approach, designed to enable you to pursue your studies whilst undertaking employment, by attending face-to-face classes taught by CSM faculty in several intensive weekends in Hong Kong, supplemented by seminars and workshops led by HKU SPACE academic staff.
  • You will have an access to global-local experiences from CSM fly-in faculty who are active in the field of arts management, and from local academics and industry practitioners in arts, cultural and creative sectors.
  • The programme is not bound by the walls of a classroom. During intensive learning weekends in Hong Kong, we will draw upon our location in the heart of the city to attend arts and cultural events, and meet professionals working in the arts. Equally, you are encouraged to apply your learning to your own, individual, professional contexts and may choose to pursue a practice-based final project.

Learning Outcomes

MA Arts and Cultural Enterprise acknowledges that we are living in a fast-changing, globalised world, which presents a great number of opportunities and challenges for cultural innovation. This MA programme takes these changing conditions as a starting point to engage you in developing new knowledge and skills in order to manage cultural projects in Hong Kong, China, the UK and around the world. It has been developed specifically in response to an increasing need for multi-skilled individuals who can both generate the ideas for original arts and cultural events, and provide leadership for the teams that realise them. These individuals will be dynamic, responsive, fluent in public and private sectors, and have the ability to collaborate and develop networks.

The programme addresses a contemporary shift within the cultural economy towards experiences and events, and away from the artefact. It is a response to multiple new forms of artistic and creative practice (interdisciplinary, time-based, socially-engaged, etc.), which demand new, hybrid forms of cultural management and organisation, and in turn, a new pedagogical approach from higher education institutions.

MA Arts and Cultural Enterprise begins with a definition of enterprise as engaging with projects that are new, challenging and complex, in order to create a valuable difference to specific stakeholders. It aims to enable you to gain a unique skill and knowledge set to become active creators in cultural management and production, be it as entrepreneurs, or within larger existing cultural organisations, anywhere in the world. For this reason, the programme values rich cultural diversity, and benefits from the broad range of cultural backgrounds of its students and staff. Cultural diversity and intercultural dialogue are the essential point-of-departure for cultural and creative innovation, which generates cultural capital, and in turn fosters economic capital formation.

Both Hong Kong and London are at the centre of a global network of alumni, educator-practitioners, and collaborating organisations and institutions. MA Arts and Cultural Enterprise works with knowledgeable practitioners to create an inspiring “glocal” learning experience, within a wide-ranging professional network.

The intensive face-to-face teaching takes place at HKU SPACE’s Admiralty campus or HKU campus in Pokfulam. Hong Kong is a contemporary hub for the cultural industries, and also a rich source of historical innovation across a wide range of cultural sectors, including museums, galleries, performance, festivals, and educational institutions.

The programme is aimed at graduates with some years of work experience who wish to challenge themselves by gaining a critical understanding of our world today as well as skills in the design, planning and production of creative events in the broadest sense. Focusing on the core capabilities of CSM, and its central role in the future of arts and other creative industries, it will offer you insights into aspects of cultural policy and governance, an introduction to business skills and processes, and strategic planning, which will equip you to shape creative futures. It will encourage radical thinking, based on creative research, analysis, and a deep understanding of the value of the cultural economy, and its role in creating cultural capital, to the wider economic, political and social environment in which it is located.

When to apply

Please note that this programme begins in January. Places are limited, so we advise you to submit your application as early as possible to avoid disappointment. To speed up the process, you should submit all the required documents and statement/proposal along with your application. You are encouraged to send us your resume for early assessment.

Application deadline for 2020/21 intake:
Main Round: 21 Jul 2020 (Closed)
Clearing Round: 8 Dec 2020

Applicants may be required to attend a Skype/Telephone interview


Students are eligible to apply for the Extended Non-means-tested Loan Scheme (ENLS) administered by the Hong Kong Government Student Finance Office (SFO). The maximum amount of the financial assistance under ENLS is the total tuition fee(s) payable in the 2019/20 academic year. A life-time loan limit is imposed on each student eligible for receiving loans under the ENLS. The loan limit will be price-adjusted annually in accordance with the Composite Consumer Price Index. The life-time loan limit is HK$372,700 for the 2019/20 academic year.

For details, students should refer to ENLS website:


Any UAL alumnus enrolled to the programme will be offered a scholarship of GBP500 in his or her first year of study.


Successful applicants will be notified of the application result and will receive a letter of acceptance. Applicants will have to present the Payment Notification Form upon payment of tuition fee at any of the HKU SPACE Enrolment Centres.

Application Code 1865-DP089A Apply Online Now
Apply Online Now

Venue Non-Local Higher and Professional Education (Regulation) Ordinance

This is an exempted course under the Non-local Higher and Professional Education (Regulation) Ordinance. It is a matter of discretion for individual employers to recognize any qualification to which this course may lead.

Programme Structure

The entire programme comprises seven modules (180 credits in total), to be completed in two years.

Year Module Title Credit
Year 1 Researching Arts and Cultural Enterprise 20
  Practice, Policy and Markets 20
  Contexts – Local and Global Challenges 20
  Arts Entrepreneurship 20
  Business Models and Finance 20
Year 2 Business Models and Finance (cont'd)
  Focus: Social Impact and Innovation 20
  Dissertation or Live Project 60

download module description

An introduction of individual course units can be found here:


Teaching Mode

The programme has been designed to enable you to pursue your studies whilst also undertaking part-time employment, internships or care responsibilities. The programme operates through a blended-learning delivery model, by means of face-to-face and online teaching in a two-year period.

Peer and collaborative learning is fundamental to this model, and is achieved through a series of lectures, seminars, webinars, group tasks and workshops, as well as practice-based project developments in the realm of cultural production, enabling you to create networks that we hope will last well beyond your studies.

Intensive learning will take the form of face-to-face block teaching by CSM faculty members in Hong Kong:

  • Intensive classes are usually held near the beginning of each module over a long weekend (Friday, Saturday and Sunday).
  • Learning will then continue in the form of online learning, support and feedback by CSM ("Moodle", the UAL's Virtual Learning Environment), as well as face-to-face seminars and workshops led by HKU SPACE academic staff and industry practitioners throughout the remainder of the module.

You can also find out more course details here:


Work you do on the programme is assessed informally (formative assessment) and formally (summative assessment), according to the learning outcomes for each module. Assessment can be staff-led or peer-to-peer. Feedback is normally given in an Assessment Form that maps the learning outcomes against Marking Criteria.

In order to complete the programme you must receive a passing mark for all pieces of work that are summatively assessed.

You will receive Learning Plan well in advance of each module, describing all details including topics, modes of study, teaching schedule, assessment criteria and reading list.

Forms of Assessment at UAL

There are two principal forms of assessment:

Formative assessment takes place through critiques and Personal Tutorials, and is primarily intended to provide you with effective feedback and guidance on your development, helping you to learn more effectively.

Summative assessment is the summation of the assessment activity that has taken place during the Module, and results in a recommended mark for your achievement. It is carried out by at least two members of staff, normally tutors who have taught the Module you have studied and is used:

  • to determine whether you have satisfactorily achieved all the Learning Outcomes of the Module;
  • to judge the level at which you have achieved the Learning Outcomes i.e. the recommended letter grade.


Upon satisfactory completion of all seven modules, students will be awarded the Master of Arts in Arts and Cultural Enterprise degree from Central Saint Martins, University of the Arts London.

You will have to pass all modules to gain the MA. However, your award classification is based on your achievement in Module 7 (Dissertation or Live Project) only.

Career Opportunities

MA Arts and Cultural Enterprise aims to prepare graduates for the next step in their careers, whether that be a management position or a role within a leading team in the field of arts and cultural production. The entrepreneurial spirit of the programme might also encourage some graduates to set up their own company or creative practice, or to work as a consultant.

Other areas of employment that this programme might lead to include cultural institutions such as museums, theatre companies, cultural and live events companies and orchestras, broadcasters and publishers. Governance, policy and communication positions are also within the remit of the programme. Overall, the programme prepares graduates for careers where culture, economy and policy come together.

Specific roles a graduate might fulfil include: festival director; event manager; cultural sector entrepreneur; senior manager within an arts institution or organisation; cultural policy adviser within government; arts and community engagement adviser within a corporate enterprise; consultant to creative sector venture capital funds and angel investors (investors from the not-for-profit and philanthropic sectors).

What we look for

The programme is explicitly aimed at those who want to plan, fund and realise cultural events and processes, rather than further developing their own individual practice. The programme is also aimed at professionals wanting to get a greater understanding of the frameworks governing the cultural sectors as well as foster their business management skills. Applicants may come from a wide variety of subject backgrounds, but must have experience of working in the arts, design, performance or creative business management and administration sectors.

Candidate Selection

As prospective entrepreneurs and creative strategists, applicants will need to demonstrate:

  • that they are comfortable with taking risks;
  • they can learn from failure;
  • they are inclusive and understand the need to embrace diversity.

Applicants should

  • have the ability to think in abstract terms about planning, management, and resources;
  • have excellent communication skills;
  • be numerate, and display some experience and understanding of logistics and strategic thinking;
  • be team players and builders, not competitive individualists;
  • demonstrate a collaborative mind-set and an ability to negotiate roles within multidisciplinary and cross-cultural teams;
  • have a basic level of computer literacy (much of the course is delivered online; you will be given guidance on the virtual learning environment, but you will need to have the computer skills necessary to participate in online learning). Applicants will need to be able to access/have:
  • a recent computer with an up‐to‐date operating system and web browser (smartphones and tablets can also be used, but are subject to some restrictions during the live classes);
  • a reliable, fast broadband connection (slow internet connection can affect the learner experience, especially during a live session in a virtual classroom);
  • a microphone (e.g. integrated to a laptop);
  • a webcam (e.g. integrated to a laptop);
  • headphones (a headset with microphone/headphones is highly recommended).


Applicants should submit an application directly to HKU SPACE

Selection for interview will be through the submission of a Personal Statement (300 words) and a Study Proposal (800 words).

Personal Statement (not more than 300 words):

Please address the following:

  • why do you wish to study on this programme?
  • what are you doing at the moment (professionally or personally)?
  • how do you see MA Arts and Cultural Enterprise impacting upon your career/ personal development?
  • bearing in mind the importance of collaboration and peer-to-peer learning in this programme, what skills, experiences or personal attributes would you contribute to the MA group?

Study Proposal (not more than 800 words):

  • Describe your research interests and 1) a topic within arts and cultural enterprise which you would like to investigate at postgraduate level or 2) a new approach to cultural production, which you would like to put into practice
  • Explain how the programme would assist you in approaching your research and/or applying strategies of cultural production in your practice

If you need further advice on entry requirements, please contact the Programme Leader, Dr. Olive Cheung.

Additional Notes to Non-Hong Kong Resident Applicants

To study in Hong Kong, all non-local applicants are required to obtain a student visa issued by the Immigration Department of the HKSAR Government, except for those admitted to Hong Kong as dependants, who do not need prior approval before taking up full-time and part-time studies.  Non-local applicants issued with a valid employment visa also do not need prior approval to pursue part-time studies. It is the responsibility of individual applicants to make appropriate visa arrangements. Admission to a HKU SPACE academic programme/course does not guarantee the issue of a student visa. Applicants may wish to note that part-time courses are generally not considered by the Immigration Department for visa purposes except for self-financed, part-time locally accredited taught postgraduate programmes awarded within the HKU System through HKU SPACE.

Applicants should:
(a) hold a bachelor’s degree in Art, Design, Humanities, Social Sciences, Business, or other areas of Creative Practice such as performance, or equivalent, awarded by a recognised institution;


(b) have at least two years of relevant work experience.

Applicants with qualifications from a university or comparable institution within/ outside Hong Kong where the language of teaching or assessment is not English, are required (unless exceptionally exempted) to obtain a score of 7.0 in IELTS (with a minimum of 5.5 in each sub-test); or to obtain a score of 100 in TOFEL iBT (with a minimum of 20 in each sub-test). For details, please refer to this link
Please contact the Programme Admission Team directly via email at if you have further questions.

Relevant disciplines and professional fields include:

1. Humanities

2. Design

3. Culture, Communication or Media Studies

4. Social Sciences

5. Politics


6. Fine Art

(or other forms of creative practice, such as performance)

7. Marketing

8. Curating

9. Economics

We anticipate that the programme will also appeal to candidates with business management and administration backgrounds whose careers have led to direct engagement with creative processes and events or who wish to move into the cultural and creative sectors.

Application Fee

HK$300 (Non-refundable)

Course Fee
  • HK$175,000* (Payable in four equal installments)
    *The tuition fee is subject to annual review.

Online Application Apply Now

Application Form Download Application Form

Enrolment Method

HKU SPACE provides 24-hour online application and payment service for students to make enrolment for most open admission courses (courses enrolled on first come, first served basis) and selected award-bearing programmes via the Internet.  Applicants may settle the payment by using either PPS, VISA or Mastercard online.

  1. Complete the online application form

    Applicant may click the icon Apply Now on the top right hand corner of the programme/course webpage to make online application, and then follow the instructions to fill in the online application form.

    Some programmes/courses may be admitted by selection, and may require applicants to provide electronic copy of any required documents (e.g. proof of qualification) as indicated on the programme/course webpage.  Only file format in doc, docx, jpg and pdf are supported. 

  2. Make Online Payment

    Pay the programme/course fees by either using:

    PPS via Internet - You will need a PPS account and a PPS Internet password. For information on how to open a PPS account and how to set up a PPS Internet password, please visit

    Credit Card Online Payment - Course fees can be paid by VISA or Mastercard including the “HKU SPACE Mastercard”.

To know more about online enrolment and payment, please refer to the user guide of Online Enrolment and Payment:


In Person / Mail

For first time enrolment

Applicants must provide all the required information on the application form and any additional information as required after the intial application assessment. Otherwise the School may not be able to process the admission/enrolment further.

  1. For first come, first served short courses, complete the Application for Enrolment Form SF26 and bring or post the completed form(s), together with the appropriate application/course fee(s) and any required supporting documents to any of the HKU SPACE enrolment centres.  
  2. Award-bearing and professional courses may require other information. Forms are usually available at the enrolment centres or on request from programme staff. Bring or post the completed form(s), together with the appropriate application/course fee(s) and any required supporting documents to any of the HKU SPACE enrolment centres.

For continuing enrolment in the same course

In person or by post
  1. The standard ‘Enrolment/Payment Slip’ is designed for students of award-bearing programmes or remaining programmes in a suite of programmes requiring continuing enrolment and it applies to most programmes.
  2. Students should complete the “Enrolment/Payment Slip” which will be made available by relevant programme staff and return the slip to any HKU SPACE enrolment centre or post it to the relevant programme staff with appropriate fee payment.

If you are in doubt about the procedures, please check the individual course details, or contact our programme staff or enrolment centres. 

Please note the followings for programme/course enrollment:

  1. To make an application online, you will need a computer with connection to the Internet and a web browser with JavaScript enabled. Internet Explorer 5.01 or above is recommended for the web browser.
  2. Applicants should not leave the online application idle for more than 10 minutes.  Otherwise, applicants must restart the application process.
  3. Only S-MILES and Early Bird Discount are supported in Online Applicants (Application).  To enjoy other types of discount, please visit one of our enrolment centres.
  4. During the online application process, asynchronous application and payment submission may occur.  Successful payment may not guarantee successful application.  In case of unsuccessful submission, our programme staff will contact you shortly.
  5. Applicants are reminded that they should only apply for the same programme/course once through counter or online application.
  6. For online enrolment, payment confirmation page would be displayed after payment has been made successfully.  In addition, a confirmation email would also be sent to your email account.  You are advised to keep your payment confirmation for future enquiries.
  7. Fees paid are not refundable except as statutorily provided or under very exceptional circumstances (e.g. course cancellation due to insufficient enrolment).
  8. If admission is by selection, the official receipt is not a guarantee that your application has been accepted.  We will inform you of the result as soon as possible after the closing date for application.  Unsuccessful applicants will be given a refund of programme/course fee if already paid.


The School provides a platform for online services for a selected range of products it offers. While every effort is made to ensure timeliness and accuracy of information contained in this website, such information and materials are provided "as is" without express or implied warranty of any kind. In particular, no warranty or assurance regarding non-infringement, security, accuracy, fitness for a purpose or freedom from computer viruses is given in connection with such information and materials.

The School (and its respective employees and subsidiaries) is not liable for any loss or damage in connection with any online payments made by you by reason of (i) any failure, delay, interruption, suspension or restriction of the transmission of any information or message from any payment gateways of the relevant banks and/or third party merchants for processing credit/debit/smart card or other payment facilitation mechanism; (ii) any negligence, mistake, error in or omission from any information or message transmitted from the said payment gateways; (iii) any breakdown, malfunction or failure of those gateways in effecting online payment service or (iv) anything arisen out of or in connection with the said payment gateways, including but not limited to unauthorised access to or alternation of the transmission of data or any unlawful act not permitted by the law.

Payment Method
1. Cash or EPS

Cash or EPS are accepted at any HKU SPACE Enrolment Centres.

2. Cheque or bank draft

Course fees can also be paid by crossed cheque or bank draft made payable to “HKU SPACE”. Please write the programme title(s)  and the applicant’s name on the back of the cheque. You may either:

  • in person by submitting the payment, completed form(s), and required supporting documents to any of our enrolment centres; or
  • by mailing the above documents to any of our enrolment centres, specifying “Course Application” on the envelope. 
3. VISA/MasterCard

Course applicants, who are holders of HKU SPACE Mastercard, can enjoy a 10-month interest-free instalment period for courses of HK$2,000 and over. For enquiries, please contact our enrolment centres.

4. Online payment

Online payment for short courses (first come, first served) and selected award-bearing programmes is available using PPS, VISA or Mastercard. Please refer to the Online Services page on the School website.


  1. For general and short courses, applicants may be required to pay the course fee in cash or by EPS, Visa or Mastercard if the course is to start shortly.
  2. Fees paid are not refundable except under very exceptional circumstances (e.g. course cancellation due to insufficient enrolment), subject to the School’s discretion. In exceptional cases where a refund is approved, fees paid by cash, EPS, cheque or online PPS will be reimbursed by a cheque; fees paid by credit card will be reimbursed to credit card account used for payment.
  3. In addition to the published fees, there may be additional costs associated with individual programmes. Please refer to the relevant course brochures or direct any enquiries to the relevant programme teams for details.
  4. Fees and places on courses are not transferrable. Once accepted onto a course, the student may not change to another course without approval from HKU SPACE. A processing fee of HK$120 will be levied on each approved transfer.
  5. HKU SPACE will not be responsible for any loss of payment, receipt, or personal information sent by mail.
  6. For additional copies of receipts, please submit a completed form, a sufficiently stamped and self-addressed envelope, and a crossed cheque for HK$30 per copy made payable to ‘HKU SPACE’ to any of our enrolment centres. Such copies will normally be issued at the end of a course.

Central Saint Martins, University of the Arts London

csm campus
Central Saint Martins

University of the Arts London

University of the Arts London (UAL) brings together, in a single federated structure, six of the most famous art and design colleges in the world. It comprises Camberwell College of Arts, Central Saint Martins (CSM), Chelsea College of Arts, London College of Fashion, London College of Communication and Wimbledon College of Arts. Each has its own distinct approach, its own national and international reputation and its own established links with professional and cultural bodies. With a combined student population of approximately 26,000 and a global network of over 200,000 alumni, UAL is one of the world’s largest academic centres for art, design and communication.

UAL is not only a centre of excellence in practice-based learning, but also a leading research university. UAL has been ranked second in the world for Art and Design in the QS World University Ranking ®2019, cementing its status as a global leader of art and design education.

Central Saint Martins

CSM is one of the world's leading institutes for arts and design education, a reputation based around the achievements of its graduates and the creative energy of its current staff and students. With its 150 years of history, CSM’s famous alumni include some of the most important British and international artists from famous painters such as Lucian Freud and Frank Auerbach who studied fine art at Saint Martin’s in the middle of the 20th century; to Sir James Dyson, the industrial designer and founder of Dyson Industries; A.S. Byatt, the British author; Colin Firth, the actor and winner of BAFTA's Best Actor Award and to the latest wave of the world's celebrated designers including Marc Jacobs, John Galliano, Alexander McQueen and Stella McCartney.