Foundation Certificate in English PR Writing and Presentation (CEF) - HKU SPACE: Media & Communication, Marketing Communications and Branding courses
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Class arrangement during COVID-19

The COVID-19 situation may still be fluid and constantly affect class arrangements in the coming months. The health and safety of our students will always be our top priority. To ensure that students’ academic progress is not affected, the School may substitute face-to-face classes with online teaching if necessary in the event that face to-face classes cannot be held. Our respective Programme Teams will contact the students concerned with details of such arrangements as necessary.

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Social SciencesMedia & Communication

Foundation Certificate in English PR Writing and Presentation
英語公關傳訊技巧基礎證書

CEF Reimbursable Course

CEF Reimbursable Course

Course Code
MC022A
Application Code
1880-MC022A

Study mode
Part-time
Start Date
17 Apr 2021 (Sat)
Duration
13 weeks
Language
English
Course Fee
HK$8,800 per programme
How to Apply
Deadline on 19 Feb 2021 (Fri)
Enquiries
3762 0868
2571 0630
For Enquiries and Personal Consultation, please call 3762-0868 or email to media_comm@hkuspace.hku.hk

The programme is a PR course. It aims to equip students with knowledge and skills of English public relations writing for organizational media, such as newsletter, corporate report, website, blog, brochure and speechwriting. Students will learn the principles of effective writing and tips for persuasive presentation, such as public speech, in English.

The Programme is designed for

  • Junior executives and managers-to-be, who work in the front line and entry levels in the fields of PR, Corporate Communication, Sales, Management, Marketing, IT, in the small and medium-sized organizations, NGOs, public utilities, Government and commercial sectors;
     
  • People who are multi-tasking in various function lines including the development and/or implementation of the publicity materials for organizational media such as blog, webpage, corporate brochure, newsletter, speech writing for senior management;               
                                                       
  • Potential students who may not have the academic background in communication and PR field and need to have the background knowledge of English PR writing .

On completion of the programme, students should be able to

1. Describe the principles of effective writing in the public relations function;

2. Apply the effective writing process in preparing PR and publicity materials;

3. Write public relations materials for organizational media, such as newsletter, corporate report, website, blog, brochure and speechwriting;

4. Prepare various kinds of presentation, such as public speech, in English.

Syllabus

  • Writing for Public Relations
  • Public Relations Writing Techniques
  • Writing for Organizational Media
  • Public Speech and Presentation

Students who have successfully completed the programme and fulfill the course assessments will be awarded " Foundation Certificate in English PR Writing and Presentation" within the HKU system through HKU SPACE.

Lecturers

Ms. Irene Tsang
BA McGillU, MA HKU, MBS HKU, MFA HKU

Irene, a Certified MBTI practitioner and Transcend Certified Professor Coach, was the first Regional Trainer of Tiffany & Co. in Asia Pacific region. In her twenty years in learning and development area, and with her close work with business units and market leaders in a wide range of organizations in private and public sectors, as well as different ranks of officials in government bureaux, Irene has designed and conducted programmes for facilitation, public speech, presentation and leadership training in sales, customer service teams, frontline and functional managers and leaders, supported rapid growth and transformation on personal and organizational levels. Irene’s proven ability in translating vision and strategy into actions, as well as high connectivity among a range of people in terms of positions, personalities and cultures allow her to be highly effective in working with her clients.

Ms. Christina Lai
BA UWM, Cert HKUSPACE

Christina Lai is a communications specialist with extensive experience in advising executives from in-house and consultancy perspectives.  Christina was formerly the market lead of a global public affairs consultancy, overseeing the Hong Kong office. Prior to that she was with a major bank as its first public affairs specialist in Hong Kong.  During the ten years with the bank, she had served in various regional and global roles.  Christina is also a specialist in crisis communications with experience in public and private sectors.

Date

Saturdays

Time

9:00a.m. - 1:00p.m.
(
**Class(es) might also be scheduled on weekday evening in some special occasions.)

Venue

Hong Kong Island side Learning Centres

 

Application Code 1880-MC022A -

Applicants shall:

(i)         have gained in the HKCEE Grade E or Level 2 in English Language*; or

(ii)        have gained in the HKDSE Examination Level 2 in English Language.

Preference will be given to those who have worked in communication or related fields. Applicants with other equivalent qualifications will also be considered on individual merit.

*With effect from 2007, HKU SPACE recognizes Grade E previously awarded for English Language (Syllabus B) or Grade C in the case for Syllabus A in the HKCEE as an acceptable alternative to Level 2 in English Language.

Application Fee

N/A

Course Fee
  • Course Fee : HK$8,800 per programme (non-refundable and subject to change without prior notice. Admin charge apply to course withdrawal.)
  • The CEF Institution Code of HKU SPACE is 100
CEF Courses
Foundation Certificate in English PR Writing and Presentation
英語公關傳訊技巧基礎證書
COURSE CODE 40C124142 FEES $ 8,800 ENQUIRY 3762-0868
Continuing Education Fund Continuing Education Fund
This course has been included in the list of reimbursable courses under the Continuing Education Fund.

Foundation Certificate in English PR Writing and Presentation

  • This course is recognised under the Qualifications Framework (QF Level [2])

Application Form Download Application Form

Enrolment Method

Applicants should submit the filled HKU SPACE application form (SF26) with:

  • copies of academic qualifications;
  • 500-word personal statement (outlining your education, training and working experience and saying how you think will benefit from the programme);
  • resume;
  • copy of HKID card/passport;
  • a crossed cheque for $150 application fee (non-refundable) made payable to "HKU SPACE".
  • In Person
    To any of our enrolment centres (https://hkuspace.hku.hk/learning-centre); or
  • By Post
    Mail to Ms Carrie Chan at Room 1109, Fortress Tower, 250 King's Road, North Point, Hong Kong, specifying “Course Application” on the envelope. 
Payment Method

1. Cash or EPS

Cash or EPS are accepted at any HKU SPACE Enrolment Centres.

2. Cheque or bank draft

Course fees can also be paid by crossed cheque or bank draft made payable to “HKU SPACE”. Please write the programme title(s)  and the applicant’s name on the back of the cheque. 

3. VISA/MasterCard

Course applicants, who are alumni and holders of HKU SPACE Mastercard, may enjoy a 10-month interest-free instalment period for courses of HK$2,000 and over. For enquiries, please contact our enrolment centres.

Notes

  1. For general and short courses, applicants may be required to pay the course fee in cash or by EPS, Visa or Mastercard if the course is to start shortly.
  2. Fees paid are not refundable except under very exceptional circumstances (e.g. course cancellation due to insufficient enrolment), subject to the School’s discretion. In exceptional cases where a refund is approved, fees paid by cash, EPS, cheque or online PPS will be reimbursed by a cheque; fees paid by credit card will be reimbursed to credit card account used for payment.
  3. In addition to the published fees, there may be additional costs associated with individual programmes. Please refer to the relevant course brochures or direct any enquiries to the relevant programme teams for details.
  4. Fees and places on courses are not transferrable. Once accepted onto a course, the student may not change to another course without approval from HKU SPACE. A processing fee of HK$120 will be levied on each approved transfer.
  5. HKU SPACE will not be responsible for any loss of payment, receipt, or personal information sent by mail.
  6. For additional copies of receipts, please submit a completed form, a sufficiently stamped and self-addressed envelope, and a crossed cheque for HK$30 per copy made payable to ‘HKU SPACE’ to any of our enrolment centres. Such copies will normally be issued at the end of a course.