Social Sciences Media & Communication

The programme is a PR course. It aims to equip students with knowledge and skills of English public relations writing for organizational media, such as newsletter, corporate report, website, blog, brochure and speechwriting. Students will learn the principles of effective writing and tips for persuasive presentation, such as public speech, in English.

Happy Teaching! Happy Learning!
 

The Programme is designed for

• Junior executives and managers-to-be, who work in the front line and entry levels in the fields of PR, Corporate Communication, Sales, Management, Marketing, IT, in the small and medium-sized organizations, NGOs, public utilities, Government and commercial sectors;
   
• People (such as Admin/HR/Marketing/Sales etc.) who are multi-tasking in various function lines including the development and/or implementation of the publicity materials for organizational media such as blog, webpage, corporate brochure, newsletter, speech writing for senior management;               
                                                     
• Potential students who may not have the academic background in communication and PR field and need to have the background knowledge of English PR writing .

On completion of the programme, students should be able to

1. Describe the principles of effective writing in the public relations function;

2. Apply the effective writing process in preparing PR and publicity materials;

3. Write public relations materials for organizational media, such as newsletter, corporate report, website, blog, brochure and speechwriting;

4. Prepare various kinds of presentation, such as public speech, in English.

Syllabus

Lecturers

Miss Susanna Sin Kit Ching
MA UoY, Dip HKBC

Miss Sin possesses extensive and senior-level crisis management and crisis communication experience developed through leadership roles in both quasi-governmental and large corporate settings. At the Hong Kong Trade Development Council (HKTDC), she is responsible for formulating and executing organisation-wide crisis communication strategies that protect institutional reputation and support policy alignment. This includes advising senior executives on communication approaches for high-stakes issues, preparing official talking points for public engagements, and managing sensitive media responses relating to major public concerns and other politically and economically significant matters. Susanna is also adept at developing clear “line-to-take” positions to mitigate reputational risks at both strategic and operational levels, while maintaining strong professional relationships with senior media stakeholders to ensure effective message control during periods of scrutiny.

This expertise is reinforced by substantial prior experience at Kowloon Motor Bus Company (KMB), where Susanna led crisis communications during highly sensitive operational and public-facing issues, including fare adjustments, service disruptions, route reorganisation, and labour relations matters, and a tragic bus accident. In these context, Susanna directed the formulation and dissemination of coordinated messaging under intense public and media scrutiny and regularly briefed spokespersons, engaging directly with the press and key stakeholders. Complementing these roles is a strong foundation in political journalism and broadcast media, where she covered major international and regional political events and operated in fast-paced, high-pressure reporting environments. Collectively, these experiences demonstrate a sophisticated ability to anticipate risks, manage complex stakeholder environments, and deliver clear, authoritative communication in crisis situations.

Ms. Christina Lai
BA UWM, Cert HKUSPACE

Christina Lai is a communications specialist with extensive experience in advising executives from in-house and consultancy perspectives.  Christina was formerly the market lead of a global public affairs consultancy, overseeing the Hong Kong office. Prior to that she was with a major bank as its first public affairs specialist in Hong Kong.  During the ten years with the bank, she had served in various regional and global roles.  Christina is also a specialist in crisis communications with experience in public and private sectors.

Date

Saturdays

Time

9:00a.m. - 6:00p.m.
(**Class(es) might also be scheduled on weekday evening in some special occasions.)

Venue

Hong Kong Island side Learning Centres

• November Intake
  
  7 Nov 2026 to 19 Dec 2026 (Every Saturday, total 7 sessions)
  First 6 sessions: 9:00 AM to 6:00 PM
  Last sessions: 9:00 Am to 1: 00 PM

• Course Fee : HK$9,380 per programme (Effective from October 2023 intake. Non-refundable and subject to change without prior notice. Admin charge applies to course withdrawal.)

Applicants shall:

(i)         have gained in the HKCEE Grade E or Level 2 in English Language*; or

(ii)        have gained in the HKDSE Examination Level 2 in English Language.

Preference will be given to those who have worked in communication or related fields. Applicants with other equivalent qualifications will also be considered on individual merit.

*With effect from 2007, HKU SPACE recognizes Grade E previously awarded for English Language (Syllabus B) or Grade C in the case for Syllabus A in the HKCEE as an acceptable alternative to Level 2 in English Language.

• The CEF Institution Code of HKU SPACE is 100

	Continuing Education Fund This course has been included in the list of reimbursable courses under the Continuing Education Fund.
	Foundation Certificate in English PR Writing and Presentation This course is recognised under the Qualifications Framework (QF Level [2])

Application Form Download Application Form

Applicants should submit the filled HKU SPACE application form (SF26) with:

• copies of academic qualifications;
• 500-word personal statement (outlining your education, training and working experience and saying how you think will benefit from the programme);
• resume;
• copy of HKID card/passport;
• cheque for course fee
   
• In Person
  To any of our enrolment centres (https://hkuspace.hku.hk/learning-centre); or
• By Post
  Mail to Ms Gigi Luk at 11/F, Fortress Tower, 250 King's Road, North Point, Hong Kong, specifying “Course Application” on the envelope; or
• Online
  Click the icon  on the top right-hand corner of the programme/course webpage to make online application, and then follow the instructions to fill in the online application form.

1. Cash or EPS

Cash or EPS are accepted at any HKU SPACE Enrolment Centres.

2. Cheque or bank draft

Course fees can also be paid by crossed cheque or bank draft made payable to “HKU SPACE”. Please write the programme title(s)  and the applicant’s name on the back of the cheque. 

3. VISA/MasterCard

Course applicants, who are alumni and holders of HKU SPACE Mastercard, may enjoy a 10-month interest-free instalment period for courses of HK$2,000 and over. For enquiries, please contact our enrolment centres.

Notes

1. For general and short courses, applicants may be required to pay the course fee in cash or by EPS, Visa or Mastercard if the course is to start shortly.
2. Fees paid are not refundable except under very exceptional circumstances (e.g. course cancellation due to insufficient enrolment), subject to the School’s discretion. In exceptional cases where a refund is approved, fees paid by cash, EPS, cheque or online PPS will be reimbursed by a cheque; fees paid by credit card will be reimbursed to credit card account used for payment.
3. In addition to the published fees, there may be additional costs associated with individual programmes. Please refer to the relevant course brochures or direct any enquiries to the relevant programme teams for details.
4. Fees and places on courses are not transferrable. Once accepted onto a course, the student may not change to another course without approval from HKU SPACE. A processing fee of HK$120 will be levied on each approved transfer.
5. HKU SPACE will not be responsible for any loss of payment, receipt, or personal information sent by mail.
6. For additional copies of receipts, please submit a completed form, a sufficiently stamped and self-addressed envelope, and a crossed cheque for HK$30 per copy made payable to ‘HKU SPACE’ to any of our enrolment centres. Such copies will normally be issued at the end of a course.