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Jun 2021
(Sat)
Improving Customer Experience through Smart Media Buying
- Event of
- Open SPACE 2021
- Subject
- Marketing Communications and Branding
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- Date & time
- 05Jun 2021 (Sat)14:00 - 15:00
- Venue
- Live broadcast
- Fee
- Free
- Speaker
-
- Mr. Roger Kan, Client Strategy Director, Cosmose Inc. ;
- Mr. Ivan Yuen, Media Expertise and Innovation Media Lead, fifty-five
Mr. Roger Kan, Client Strategy Director, Cosmose Inc.
Roger Kan is working for Cosmose – the location technology startup that brings offline and online together to empower commerce. He works with the world’s leading retailers (e.g. LVMH, L’Oreal, Walmart, Marriott) to provide omnichannel marketing solutions. In 2020, Cosmose raises USD 15m to expand data tracking technology to Asia. Roger is a seasoned digital marketer specializing in paid media, data analytics, and digital platform activation. He starts his career at a performance marketing agency to drive traffic, leads, and ROAS for international retail brands. He has obtained an MSc in Electronic Commerce and Internet Computing (The University of Hong Kong) and a Bsc in Statistics and Economics (University of Toronto).Roger Kan is working for Cosmose – the location technology startup that brings offline and online together to empower commerce. He works with the world’s leading retailers (e.g. LVMH, L’Oreal, Walmart, Marriott) to provide omnichannel marketing solutions. In 2020, Cosmose raises USD 15m to expand data tracking technology to Asia. Roger is a seasoned digital marketer specializing in paid media, data analytics, and digital platform activation. He starts his career at a performance marketing agency to drive traffic, leads, and ROAS for international retail brands. He has obtained an MSc in Electronic Commerce and Internet Computing (The University of Hong Kong) and a Bsc in Statistics and Economics (University of Toronto).
Mr. Ivan Yuen, Media Expertise and Innovation Media Lead, fifty-five
Ivan Yuen is a technical marketer who works as the Expertise & Innovation Media Lead in fifty-five, a data company that specializes in leveraging data to achieve business goals for brands. In the early years of his career, Ivan led his team to drive performance for many big brands from iProspect. He was responsible for managing the search engine campaign for Shangri-la Hotel Group for over 100 hotels worldwide. With the granular strategies and comprehensive technical solution, he achieved an ROI of over 2500%. That set a great foundation for his understanding of campaign strategies and ad tech solutions. In recent years, Ivan joined 55 to extend his technical capabilities to a more data-driven pathway. Instead of operating the ad campaign, Ivan acts as the technical advisor to the brands and internal consultant on how to define their data strategies, collect data and activate them to drive digital transformation as well as achieving their business goal. While technology advanced a lot such as machine learning with more privacy challenges, Ivan is at the forefront to bridge the gap between innovations and media strategies.
- Related link
- Remarks
Language - Cantonese
Smart data is the superpower to marketers. Imagine you can identify your customers' favorite cuisine, when they get off from work, what kind of yummy food photos will make them drool, eventually turn your restaurant recommendation into an irresistible option.
Does it sound familiar? In our session, we will introduce a smart media planning of using customer data for optimal and targeted media buying and creative messaging. It is one of the most important interactions customers have with your business throughout the customer journey. Essentially, to create experiences from the first contact to becoming a happy and returning customer.
The workshop features an introduction to the digital marketing ecosystem, with a focus on media buying and selling, and trends to look out for in digital marketing technology. It also covers a discussion of data-driven strategy and relevant case studies in Hong Kong.
Does it sound familiar? In our session, we will introduce a smart media planning of using customer data for optimal and targeted media buying and creative messaging. It is one of the most important interactions customers have with your business throughout the customer journey. Essentially, to create experiences from the first contact to becoming a happy and returning customer.
The workshop features an introduction to the digital marketing ecosystem, with a focus on media buying and selling, and trends to look out for in digital marketing technology. It also covers a discussion of data-driven strategy and relevant case studies in Hong Kong.
The School may make available related programme information material at the seminar.
The School reserves the right to alter or modify the schedule of the event if necessary or expedient.
