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Hospitality, Tourism & Events Business & Live Entertainment Events

Business & Live Entertainment Events

Business and live entertainment events programmes equip students with professional knowledge and current best practices in the flourishing and fast-moving event sector. Through case-studies and interactive classes delivered by our experienced teachers, these programmes aim to equip students with the key skills and practical knowledge to effectively create, plan and produce different types of events, so that they could develop their exciting careers in the global multi-billion-dollars event sector. The comprehensive articulation pathway from Advanced Diploma, top-up Bachelor and further to postgraduate degree in events education provides the best possible study choices for learners from different academic and professional backgrounds. 

Business & Live Entertainment Events Programmes

Programmes Type

Programme Type

Microcredential

Start Date

Class Schedule

Financial Assistance

Venue

Hong Kong Island

Kowloon

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As Asia's events capital and leading meetings and convention destination, Hong Kong plays host to a fascinating array of exciting events. The event industry is one of the fastest growing service sectors in both Hong Kong and globally. Businesses have been investing more in events to engage more customers, and hence increasing the demand for well-qualified event professionals.

PT
Start To be advised
Duration 2 months
Fee HK$7000

PROGRAMME OBJECTIVES

This programme aims to meet the continuing education and professional development needs of those who are currently working in the event management field or those who have aspirations in organizing events for their future careers. 
PT
Start To be advised
Duration 4 months
Fee HK$13000
This programme aims to meet the continuing education and professional development needs of those who are currently working in the event management field or those who have aspirations in organizing events for their future careers. 
PT
Start To be advised
Duration 2 months
Fee HK$7000

PROGRAMME OBJECTIVES

The programme aims to equip students with the credentials and expertise that prepare them for a variety of career in the competitive and ever-changing live entertainment and event industry.
PT
Start To be advised
Duration 1 year
Fee Course Fees: HK$32,200* will be paid in 3 terms
(*The tuition fee is reviewed annually and is subject to change without prior notice.)

Over the last decade, events have emerged as significant tools for community and regional development, tourism promotion and corporate marketing. The steady growth in the number and size of events in Hong Kong has created a significant demand for professional event managers. At the same time, the increasing complexity and government regulation of festivals and events have given rise to an industry body of knowledge, and to the need for personnel trained and skilled in the practice of international festival & event management.

PT
Start 08 APR 2024 (MON)
Duration 21 months
Fee Course Fees: HK$105,000* will be paid in 4 terms
(*The tuition fee is reviewed annually and is subject to change without prior notice.)
Edinburgh Napier University, United Kingdom
This Honour degree part-time programme, leading to the Bachelor of Arts (with Honours) in International Festival & Event Management, is offered by HKU SPACE in collaboration with the Edinburgh Napier University. It is designed to equip students how to plan, design, market, operate and develop events, as well as how these events can be used to help local economies and communities.

It is a fully-accredited undergraduate degree in the United Kingdom. On completion of the studies, graduates will be awarded the Bachelor of Arts (with Honours) in International Festival & Event Management, which is identical to the one awarded to the students in the Edinburgh Napier University in the United Kingdom. 
PT
Start To be advised
Duration 2 years
Fee Honours Award: HK$162,000 per programme
Ordinary Award: HK$ 81,000 per programme

*The tuition fee is reviewed annually and is subject to change without prior notice.

PROGRAMME OBJECTIVE

This programme aims to equip live event professionals with an overview of live event planning and operations; it covers the topics in programme design, marketing, budgeting, managing and controlling of live events. Upon completion of the programme, students will be able to draft an event proposal for a live event and develop a business plan with operational details. The programme also develops students’ management skills in live events, including how to manage the audience behaviour, identify the key issues in broadcasting media, publishing and copyrights in live events, and assess its impacts to the local community and the destination. 

PT
Start 01 JUL 2024 (MON)
Duration 39 hours
Fee HK$5,200 per programme
(*The tuition fee is reviewed annually and is subject to change without prior notice.)

PROGRAMME OBJECTIVE

This programme aims to equip event professionals with an overview of event operations and develop their managerial skills needed for the event industry. It covers the event logistics, on-site staffing, crowd management, stakeholder management and safety and security matters. Upon completion of the programme, students will be able to describe the essential operational processes in an event, how to plan an event with identifying various operational challenges as well as how to successfully organise different operational tasks together in an event. The environmental sustainability will be introduced in order to cover the contemporary concepts of “green” in various types of events via worldwide case study.

PT
Start 01 JUL 2024 (MON)
Duration 33 hours
Fee HK$5,200 per programme
(*The tuition fee is reviewed annually and is subject to change without prior notice.)

PROGRAMME OBJECTIVES

The programme aims to provide a broad overview of the structure of the live entertainment, festival and event industry and meet the continuing professional development needs of people who are currently or intend to work in the live entertainment industry, in festival and event management, private and public agencies. The programme’s emphasis is on live entertainment, festivals and events as a business and its marketing strategies, programming, operations, budgeting, facility management, and so on.
PT
Start 08 JUL 2024 (MON)
Duration 22 months
Fee *HK$4,900 per module (2 modules per semester: *HK$9,800, Total programme fee : *HK$49,000)
(*The tuition fee is reviewed annually and is subject to change without prior notice.)

PROGRAMME OBJECTIVEs

This programme aims to explain and discuss the relationship between sponsor and sponsee in a variety of events, and introduce the essential tools and techniques in event sponsorship and partnership management. 
 

INTENDED LEARNING OUTCOMEs

On completion of the programme, students should be able to
1.   Explain how sponsorship works as a marketing communication channel and analyze its value to the sponsor;
2.   Discuss sponsorship from the point of views of both the sponsor and the sponsee;
3.   Appraise the marketing benefits that can accrue to the sponsor and the sponsee from an effective sponsorship programme;
4.   Develop and review sponsorship proposals for tightness of fit;
5.   Evaluate the purpose and importance of the sponsorship management plan; and
6.   Devise strategies to build and maintain sustainable relationship with different types of event stakeholders.

 
PT
Start To be advised
Duration 30 hours
Fee Application Fee
HK$150 (Non-refundable)

Course Fee
HK$5,400 per programme
(*The tuition fee is reviewed annually and is subject to change without prior notice.)