The Postgraduate Diploma in Digital Transformation and Business Strategy (DTBS) programme is to equip its students with the latest knowledge and skillsets in the professional field so that they will be able to build up their companies’ competitive competencies in the following four strategic areas: 
Decision Making, Connectivity, Innovation, and Automation.

This programme aims to equip students with professional knowledge and practical skills necessary for leading and managing change in business organizations in the digital transformation era. It is geared towards preparing the students to become management consulting professionals in their future career advancement.

This programme aims to provide paricipants with the practical knowledge of decision making with a data-driven approach. It will help to improve their understanding of data and emerging technology concepts, to communicate more effectively with technical staff and interpret data resources for better business decisions.

Ranked  #1 in Scotland for Research Impact

Top 10  Universities in the UK for Research Impact (Research Excellence Framework 2014)

Ranked #35 in the Global DBA Ranking Euros

Digital Transformation is much more than adding digital technology to an organisation. It requires a fresh look at the entire business model and develops organisation strategies that embed digital capabilities as part of the overall business model.

The programme aims to equip current and potential business leaders with the knowledge of how digital technologies are changing the competitive landscape across industries and how they can apply the knowledge of digital transformation to create additional value for their organisation.

The programme aims to provide current and potential business leaders with the knowledge and competencies to analyse business issues and develop insights from data. The programme adopts a practical approach to enable business leaders to face the challenges and develop analytics capability for the organisation.

A key reason for the success of Amazon, Uber, Alibaba and Airbnb is their ecommerce platform. This programme aims to equip current and potential business leaders with the knowledge and competencies to examine the changing values of their digital consumers and select the appropriate platform business model to meet their customer needs and organisation goals. The programme will also discuss the strategic considerations involved in building a business platform and the new trends impacting the development of platforms.

Digital Transformation is much more than adding digital technology to an organisation. It requires a fresh look at the entire business model and develops organisation strategies that embed digital capabilities as part of the overall business model.

The programme aims to equip current and potential business leaders with the knowledge and competencies to analyse the readiness of their organisation for digital transformation and to provide a step-by-step model that they can use in formulating the strategy for their organisation’s digital transformation.

This programme is designed to give systematic and professional training to senior executives in  cultural and creative business. With a specific focus on business models, content and creativity, as well as management, the programme will guide participants to become leaders in global creative business.

Focusing on three key elements of general management: business drivers, management skills, as well as corporate culture, this programme guides students to analyze the key challenges that senior executives would face when expanding their enterprise globally or regionally, and equip them with essential tools for success in senior management.