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Hospitality, Tourism & Events Hospitality & Tourism Management
Hospitality & Tourism Management
Hospitality and tourism management programmes are professionally designed to suit the emerging needs of the industy, and they are taught by experienced industry practitioners and/or visiting lecturers from the distinguished University of Plymouth in the United Kingdom. Our emphasis on learner-centred teaching aims to stimulate students and give them a global perspective, so that they can widen their horizons and enhance their employabiliity beyond Hong Kong and the region. The comprehensive articulation pathway from Advanced Diploma, top-up Bachelor and further to Master degree in hospitality and tourism education provides the best possible study choices for learners from different academic and professional backgrounds.
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Alumni Fees#: HK$106,200 to be paid in 3 semesters
# Graduates of Bachelor Programmes of HKU SPACE in collaboration with the University of Plymouth will enjoy an alumni discount with tuition fee HK$106,200 to be paid in 3 semesters.
(The tuition fee is reviewed annually and is subject to change without prior notice.)
(*The tuition fee is reviewed annually and is subject to change without prior notice.)
(*The tuition fee is reviewed annually and is subject to change without prior notice.)
(Overnight cruise line field trip where possible are not included in this fee)
(*The tuition fee is reviewed annually and is subject to change without prior notice.)
PROGRAMME OBJECTIVES
The programme aims to produce graduates who are broadly informed about all aspects of the nature and operation of the hospitality industry and its inter-relationship with the broader social, cultural and economic context. Graduates are able to display originality and inventiveness, and are capable of independent and entrepreneurial thinking. This programme also imparts an in-depth knowledge of the theoretical and technical aspects of management of a variety of hospitality industry business operations to students; and they are nurtured to have customer-focused mindset and cross-cultural skills and knowledge to work in multi-cultural environments.
(*The tuition fee is reviewed annually and is subject to change without prior notice.)
PROGRAMME OBJECTIVES
The programme aims to introduce an expanding field of customer experience management in the travel and tourism industry. Customer experience has become a critical differentiator in today’s competitive market environment, tourism and travel service companies can strengthen their brand preference and improve customer loyalty and satisfaction through valued and memorable customer interactions. This programme imparts an in-depth knowledge and understanding of guest relationship management, cross-cultural management, and people management in a variety of tourism and travel service business operations to students.
(*The tuition fee is reviewed annually and is subject to change without prior notice.)
PROGRAMME OBJECTIVE
This programme aims to provide students with the basic concepts and knowledge in tourism and hospitality. It covers a wide range of industrial knowledge, including vast majority of business organisations, structures in travel and tourism industries as well as different career pathways in airlines, theme parks, travel agencies, hotels, restaurants, and cruise industry. Upon completion of the programme, students will be able to identify and examine travellers’ purposes of visiting a destination and travellers’ motivations by understanding the industrial trends, statistics, contributing factors and stages in the historical development of tourism. The new travelling modes and experiences in 21st Century as well as the professional ethic consideration will also be discussed via various real-world case studies.
(*The tuition fee is reviewed annually and is subject to change without prior notice.)
PROGRAMME OBJECTIVE
This programme aims to equip the hospitality, tourism and event practitioners with the concepts of marketing. It covers products, pricing, internal marketing strategy (people) and customer satisfaction, promotion, digital marketing strategy, and distribution channels in the tourism, hospitality and event industries. The programme also aims to give students an opportunity to extend their understanding of marketing in the hospitality, tourism and event contexts. It offers a wide range of academic knowledge, including how to examine the marketing environment and its likely impacts, how to access the market segmentation, targeting and positioning strategies in use for the hospitality, tourism and event industries specifically. Upon completion of the programme, students will be able to prepare a marketing plan for the hospitality, tourism and event organisations.
(*The tuition fee is reviewed annually and is subject to change without prior notice.)
PROGRAMME OBJECTIVEs
This programme aims to give students insights into event practitioners’ major roles and responsibilities so that they can learn different planning and operational strategies from the management perspectives of marketing, budgeting, financial and contractual issues.INTENDED LEARNING OUTCOMEs
On completion of the programme, students should be able to1. Discuss the roles & responsibilities of different important stakeholders in international live entertainment event business and explain their relationships;
2. Develop and appraise the strategies of producing and managing an international live entertainment performance and tour;
3. Plan and evaluate the marketing and branding of the performance and tour;
4. Prepare the budget plan and analyze the financial elements of the performance and tour; and
5. Examine the most common contract issues and agreement terms of the performance and tour.
HK$150 (Non-refundable)
Course Fee
HK$5,900 per programme
(*The tuition fee is reviewed annually and is subject to change without prior notice.)
PROGRAMME OBJECTIVE
This programme aims to equip hospitality leaders with a solid knowledge of the management in food and beverages administration and other related products in hotel banqueting and catering in the workplace. It covers basic knowledge of bar management in operations and the advantages and disadvantages of franchise business. Upon the completion of the programme, students will be able to handle different customer service scenarios, draft training plan in restaurant operations and the planning of staff development in food and beverage. This programme develops students’ managerial skills needed in both food and beverage as well as hospitality industries for applying in their workplace or further study.
(*The tuition fee is reviewed annually and is subject to change without prior notice.)
