Over the last decade, events have emerged as significant tools for community and regional development, tourism promotion and corporate marketing. The steady growth in the number and size of events in Hong Kong has created a significant demand for professional event managers. At the same time, the increasing complexity and government regulation of festivals and events have given rise to an industry body of knowledge, and to the need for personnel trained and skilled in the practice of international festival & event management.

PROGRAMME OBJECTIVES

The programme aims to provide students with a coherent and vocationally relevant academic curriculum preparing them for a career in the festival, event and related service sectors. It develops students’ competence in applying appropriate theories and concepts of international event management to practical situations.

INTENDED LEARNING OUTCOMES

On successful completion, graduates should be able to / have developed:

A. Knowledge and understanding

1. explain, interpret and challenge theories and concepts which are used to understand the origin, purpose, meanings and development of international events from a range of critical perspectives;
2. display an insight into the structure of event providers and their sectors worldwide, and appreciate the political, technological, social, environmental and economic factors which affect, or impact upon, the supply of, and demand for, international events;
3. demonstrate a critical awareness and understanding of how core values, for example, ethics, integration, sustainability, creativity, strategy, and continuous improvement, relate to, and are reflected in, international events;
4. demonstrate an understanding of the ways in which attendees behave at events and within the venue and surrounding destination, in particular crowd management;
5. demonstrate a critical awareness and appreciation drawn from international examples of existing and emerging standards, policies, initiatives, frameworks and contemporary issues.

B. Cognitive and intellectual skills

6. analyse the nature, characteristics, needs and expectations of different consumers worldwide through reflection and application of consumer behaviour theories, concepts and socio-cultural theories;
7. generate creative ideas/concepts, proposals, pitches and apply solutions to offer experiences that meet differing needs;
8. reflect upon and evaluate the quality of the event experience, access to and participation in, and its impact on the event consumer and/or client and the wider organisation and the practices of co-production and co-creation with particular reference to cultural and other diversities;
9. appreciate the legacy and impacts of international events in social, economic, environmental, political, cultural, technological and other terms and the associated complexities for future scenario planning, including the ability to forecast and envisage the future for international events;
10. critically reflect upon the role of those international organisations and structures charged with a responsibility for the promotion of, or the training of, practitioners in events’.

C. Key and transferable skills

11. research and assess paradigms, theories, principles, concepts and data, and apply such skills in explaining and solving familiar and unfamiliar problems, challenging previously held assumptions or answering research questions;
12. describe, synthesise, interpret, analyse and evaluate information and data of an applied nature;
13. complete a sustained piece of independent intellectual work which plans, designs, critically assesses and evaluates evidence in the context of appropriate research methodologies and data sources;
14. take and demonstrate responsibility for their own learning and continuing personal and professional development through self-appraisal and reflecting on practice in academic and professional contexts;
15. recognise and respond to moral, ethical, sustainability and safety issues which directly pertain to the context of study including relevant legislation and professional codes of conduct.

D. Employment related skills

16. demonstrate a critical awareness and understanding of appropriate domains including administration, design, operations, marketing and risk, legal, ethical and regulatory frameworks and how they apply to the phases of events, such as initiation, planning, implementation, event and closure;
17. operate and effectively manage resources, including human (paid or volunteer), financial, venue, and subcontracted and technical resources whilst demonstrating an appreciation of the associated ethical and sustainability issues;
18. plan, control, analyse and evaluate events, support service provision and their logistics;
19. design events, including the programming of spectacle, exhibition, ritual, performance and hospitality;
20. engage with, contribute to and produce events, based on an acquisition and understanding of appropriate vocabularies, skills, working methods and professional business communications;
21. write and critique event plans and portfolios, event strategies and to recognise and meet the needs of specific stakeholders.

E. Practical skills

22. demonstrate literacy and communication skills in a range of contexts including verbal, auditory, performance, digital and multi-media;
23. demonstrate the numeracy skills required to manage budgets and analyse data, including that of big data;
24. work effectively, independently and with others;
25. undertake fieldwork with continuous regard for ethics, safety and risk assessment;
26. plan, design, manage and execute creative practical activities using appropriate techniques and procedures while demonstrating high levels of relevant skills;

This programme consists of 7 modules (20 credits each, except for Honours Project and Event Strategies, Planning and Design with 40 credits). Students who complete all modules (180 credits) will obtain Bachelor of Science (Honours) Events Management. Under extenuating circumstances, students may be eligible to exit from the programme and obtain an ordinary degree, Bachelor of Science Events Management, upon completion of 140 credits (40 credits at FHEQ level 5 and 100 credits at FHEQ level 6, or 60 credits at FHEQ level 5 and 80 credits at FHEQ level 6).

PROGRAMME STRUCTURE

1. Crowd Behaviour and Managing Event Safety
2. Event Strategies, Planning and Design
3. The Psychology of Events
4. Management Issues for the Event Industry
5. Business Strategy and Consultancy
6. Creativity and Innovation in Events
7. Honours Project

The above programme structure is intended for use as a guide to prospective students. HKU SPACE and University of Plymouth reserve the right to vary the structure.

ASSESSMENT

All coursework of the programme will be conducted in English.

The mode of assessment is different from module to module but will be generally based on a combination of coursework (including assignments and tests/projects). Throughout the programme, students will be assessed by a combination of:

• Report Writing
• Case-study assignments
• Oral presentation
• Project
• Test (open/closed book) - if applicable

DELIVERY 

All modules will be taught in English. Lecture notes, teaching materials and assessments will be in English as well. 

ON CAMPUS TRANSFER

Overseas study opportunities for a full semester will be available for several students to study in Plymouth with all Hong Kong credits being counted toward the qualification. No additional tuition fees will be applied. Financial subsidies and accommodation may be arranged for students if needed.  

AWARD

This bachelor programme confers offshore degrees carrying the same academic status and recognition as that offered to University of Plymouth’s on-campus graduates.

Students are expected to graduate from the registered programme of study upon satisfactory completion of all stated modules and the honours project, and they will be awarded the Bachelor of Science (Honours) Events Management from University of Plymouth.

FURTHER STUDIES

Upon graduation, students will have developed independent thinking skills, critical analysis of current hospitality and tourism management knowledge. Honours degree students will have undertaken a final-year project which includes data collection and analysis, therefore, students will be well-equipped with research skills necessary for further studies. Graduates with second-class honours are eligible to apply for the Master of Science Tourism and Hospitality Management programme, in collaboration with University of Plymouth at HKU SPACE (Full time: 12 months; Part time: 18 months), and they can enjoy 10% alumni discount on tuition fee.

Application Code	2180-HT013A	Apply Online Now
Apply Online Now

Non-Local Higher and Professional Education (Regulation) Ordinance

This is an exempted course under the Non-local Higher and Professional Education (Regulation) Ordinance. It is a matter of discretion for individual employers to recognise any qualification to which this course may lead.

Application Fee

HK$150 HK$150 (Non-refundable)

Course Fee

• Course Fees: HK$105,000* will be paid in 4 terms
  (*The tuition fee is reviewed annually and is subject to change without prior notice.)

Applicants shall:

1.	hold a Higher Diploma/Associate Degree in Tourism and Events Management / Tourism and Hospitality Management / Hotel Management awarded within the HKU system through HKU SPACE, or other equivalent qualifications granted by a recognised institution;
OR
2.		(i)	hold an Advanced Diploma in Hospitality Management / Tourism and Travel Experience Management/ Live Entertainment, Festival and Event Management / M.I.C.E. and Event Management awarded within the HKU system through HKU SPACE, or other equivalent qualifications granted by a recognised institution; AND
		(ii)	have 2 years of relevant work experience;
OR
3.	hold an Advanced Diploma with 2 years of relevant work experience / Associate Degree / Higher Diploma in other related disciplines such as Business, Marketing, Management, Leisure, and Recreation Studies granted by a recognised institution;
OR
4.	have a degree of other disciplines granted by a recognised institution.
Applicants from (3) and (4) may be required to take and pass additional module(s), based on individual merit, before the start of the programme.   If the above academic qualification is from an institution where the language of teaching and assessment is not English, applicants shall provide evidence of English proficiency such as : (a) an overall band of 6.0 or above in the IELTS (with minimum component scores of 5.5 in all four components: listening, reading, speaking and writing); OR (b) an overall score of 76 or above in the TOEFL iBT (with minimum component scores of listening 17, reading 18, speaking 20, writing 18).       Mature students (according to University of Plymouth regulation) and applicants with other equivalent qualifications will be considered on a case-by-case basis.

Examples of Awards to be Considered by Admission Admission is not limited to graduates from the following programmes. Applicants from other programmes will be considered on a case-by-case basis.

Institutions	Programmes
HKU SPACE	Advanced Diploma in Hospitality Management Advanced Diploma in Tourism and Travel Experience Management Advanced Diploma in Live Entertainment, Festival and Event Management Advanced Diploma in M.I.C.E. and Event Management
HKU SPACE Community College	Higher Diploma in Business
	Higher Diploma in Marketing
	Higher Diploma in Aviation Studies
	Higher Diploma in Airline and Airport Services
	Higher Diploma in Public Relations and Corporate Communications
	Associate of Business Administration
HKU SPACE Po Leung Kuk Stanley Ho Community College	Higher Diploma in Hotel Management Higher Diploma in Tourism and Hospitality Management
	Higher Diploma in Tourism and Events Management
	Higher Diploma in Sport and Recreation Management
	Higher Diploma in Management Studies
School of Continuing Education, Hong Kong Baptist University	Associate of Arts (Tourism and Hospitality Management)
Hong Kong Community College	Higher Diploma in Event Management
	Associate in Business (Hospitality Management)
	Associate in Business (Tourism Management)
	Associate in Business (Business Management)
School of Continuing and Professional Studies, The Chinese University of Hong Kong	Higher Diploma in Recreation and Leisure Management Higher Diploma in Tourism and Hospitality Management
Hong Kong Institute of Vocational Education	Higher Diploma in Hotel and Catering Management Higher Diploma in International Hospitality and Tourism Management
	Higher Diploma in International Hotel Management with Smart Service
	Higher Diploma in Tourism and MICE
	Higher Diploma in Smart Tourism and Event
	Higher Diploma in Airport Operations Management
	Higher Diploma in Leisure Management
International Culinary Institute, Vocational Training Council	Higher Diploma in International Theme Park and Event Management
Lingnan Institute of Further Education	Higher Diploma in Airline Service and Management Higher Diploma in Hospitality (Hotel Operations)
UOW College Hong Kong (formerly Community College of City University of Hong Kong)	Associate of Social Science in Event Management Higher Diploma in Leisure and Recreation Management Associate of Social Science in Leisure and Tourism Management
Hong Kong College of Technology	Higher Diploma in Tourism Management (Hospitality) Higher Diploma in Tourism Management (Airline Services) Higher Diploma in Tourism Management (Tourism and Event Management)
YMCA College of Careers	Higher Diploma in Hotel and Tourism Management
Caritas Bianchi College of Careers	Higher Diploma in Hospitality Management
Hong Kong Metropolitan University Li Ka Shing School of Professional and Continuing Education	Higher Diploma in Tourism and Hospitality Studies Higher Diploma in Tourism and Airlines Studies

• The CEF Institution Code of HKU SPACE is 100

CEF Courses
Crowd Behaviour and Managing Event Safety (Module from Bachelor of Science (Honours) Events Management (Part-time))
COURSE CODE 43Z156046	FEES $5,800	ENQUIRY 2867-8329
Event Strategies, Planning and Design (Module from Bachelor of Science (Honours) Events Management (Part-time))
COURSE CODE 43Z156062	FEES $11,600	ENQUIRY 2867-8329
The Psychology of Events (Module from Bachelor of Science (Honours) Events Management (Part-time))
COURSE CODE 43Z156089	FEES $14,600	ENQUIRY 2867-8329
Management Issues for the Event Industry (Module from Bachelor of Science (Honours) Events Management (Part-time))
COURSE CODE 43Z156100	FEES $14,600	ENQUIRY 2867-8329
Business Strategy and Consultancy (Module from Bachelor of Science (Honours) Events Management (Part-time))
COURSE CODE 43Z156127	FEES $14,600	ENQUIRY 2867-8329
Creativity and Innovation in Events (Module from Bachelor of Science (Honours) Events Management (Part-time))
COURSE CODE 43Z156143	FEES $14,600	ENQUIRY 2867-8329

	Continuing Education Fund Reimbursable Course (selected modules only) Some modules of this course have been included in the list of reimbursable courses under the Continuing Education Fund.
	Bachelor of Science (Honours) Events Management This course is recognised under the Qualifications Framework (QF Level [5])

Online Application Apply Now

Application FormDownload Application Form
Application Form

Enrolment Method

All applications must be accompanied by:

1. a completed Application Form;
2. certified true copies of both the academic awards and transcripts;
3. Testimonials or other documentary proof of the applicant's working experience;
4. Certified true copies of A-level /GSE A-level (if applicable) or HKCEE / GSE result
5. Certified true copies of IELTS result (if applicable)
6. Copy of applicant's HK identity card
7. 1 recent passport sized color photo (For HKU SPACE Lifelong Learner card)
8. a non-refundable application fee of HK$150

Note: When submitting your application in person at any of the HKU SPACE offices, please bring along the originals of your educational certificates / transcripts and documentary proof of working experience for certification. One set of hard copy of (2) to (6) will be collected and the original materials will be returned immediately upon certification by HKU SPACE staff.

Payment Method

All fees paid are NOT refundable, unless a course is over-subscribed or cancelled.

Course Fees: HK$105,000 will be paid in 4 terms (Required textbooks are not included in this fee)

Please note that the fees quoted above apply only to Term 1 modules. These fees may be subject to revisions even after a student is admitted to this programme. Fees for the following terms will be advised when you enroll on subsequent modules.

Separate fees will be payable for re-sitting the examination, re-submitting course work and repeating the studies for each module of study.

 All fees are subject to change without prior notice.

UNIVERSITY OF PLYMOUTH 
英國普理茅斯大學

The University of Plymouth, which celebrates its 160th anniversary in 2022, is one of the UK’s most prominent and dynamic universities with an educational history dating back to 1862. The University of Plymouth was ranked 41st overall in The Guardian League Table 2022 UK universities ranking. Described by Times Higher Education as among the newly-emerging ‘modern global elite’, University of Plymouth is ranked inside the top 280 universities in the world, and 42nd in terms of those aged under 50.

The University of Plymouth is renowned for high quality, internationally-leading education, research and innovation.

With a mission to Advance Knowledge and Transform Lives, Plymouth is consistently rated amongst the top modern universities in the UK, will over two thirds of research rated as "world leading" or of "international quality" in the most recent Research Excellence Framework 2021. A three-time winner of the Queen’s Anniversary Prize for Higher and Further Education, the University continues to grow in stature and reputation.

It has a strong track record for teaching and learning excellence and has one of the highest numbers of National Teaching Fellows of any UK university. With over 19,000 students, and a further 9,500 studying for Plymouth degree at partner institutions in the UK and around the world, and over 135,000 alumni based in 135 countries around the globe pursuing their chosen careers globally, it has a growing global presence.

The mission of Plymouth Business School is to put business ready graduates on the path to a successful career and happy life. With a focus on learning by doing through live briefs, experiential education and students as active researchers the lecturers are dedicated to building resilience, decision making and leadership capabilities in our students.

Staff within the Tourism and Hospitality teaching team also undertake exciting and innovative research covering such subjects as: genocide heritage; tourism and crime prevention; tourism employability; and the development of tourism and heritage related narratives. Plymouth staff have also published articles in top-rated tourism journals such as the Annals of Tourism Research and Tourism Management.

The Guardian recently voted University of Plymouth as one of the top 29 providers of Gospitality, event & tourism courses in the UK

Plymouth has been ranked 29th by the Guardian University Guide 2022: League Table for Hospitality, Events and Tourism. The Complete University Guide 2014 ranked the programme 11th place out of 57 for Hospitality, Leisure, Recreation & Tourism.