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Certificate for Module (Crisis Marketing Strategy in Challenging Times)
證書（單元：逆境中的危機營銷策略）

Course Code
MK103A
Application Code
2375-MK103A
Credit
6
Study mode
Part-time
Start Date
25 Mar 2026 (Wed)
Duration
2 hours
Language
English
Deadline on 03 Mar 2026 (Tue)
Enquiries
28678499
28610278
ec.marketing@hkuspace.hku.hk
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Highlights

In an uncertain economy, marketers need more than “business as usual” campaigns to keep brands alive and drive revenue. This programme equips you with practical tools to rethink strategies, optimise budgets and lead your team through market turbulence.
 

Programme Details

In times of crisis, consumers spend less, delay purchases and become far more value-driven. This 30-hour programme focuses on how marketing can sustain business performance under economic headwinds, going beyond traditional crisis or PR management to emphasise revenue-generating strategies and resilient brand building.

By the end of the programme, you will be able to:

  • Identify key marketing challenges in tough economic conditions and design strategic responses to overcome them.​
  • Use MarTech and AI to refine the 4Ps, strengthen digital presence and build brand equity under budget and demand pressure.​
  • Apply data-driven marketing planning to engage customers effectively across digital channels in a weak economy.​
  • Adopt crisis leadership and resource management skills to drive necessary organisational change and sustain business performance.
Application Code 2375-MK103A Apply Online Now
Apply Online Now

Days / Time
  • Wednesday, 7:00pm - 10:00pm
Duration
  • Regular Lectures:
    Weekdays 7:00pm - 10:00pm (Occasionally on Saturday morning or afternoon)

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Enrolment Method
Payment Method
1. Cash, EPS, WeChat Pay Or Alipay

Course fees can be paid by cash, EPS, WeChat Pay or Alipay at any HKU SPACE Enrolment Centres.

2. Cheque Or Bank draft

Course fees can also be paid by crossed cheque or bank draft made payable to “HKU SPACE”. Please specify the programme title(s) for application and applicant’s name. You may either:

  • bring the completed form(s), together with the appropriate course or application fees in the form of a cheque, and any required supporting documents to any of the HKU SPACE enrolment centres;
  • or mail the above documents to any of the HKU SPACE Enrolment Centres, specifying “Course Application” on the envelope. HKU SPACE will not be responsible for any loss of personal information and payment sent by mail.
3. VISA/Mastercard

Applicants may also pay the course fee by VISA or Mastercard, including the “HKU SPACE Mastercard”, at any HKU SPACE enrolment centres. Holders of the HKU SPACE Mastercard can enjoy a 10-month interest-free instalment period for courses with a tuition fee worth a minimum of HK$2,000; however, the course applicant must also be the cardholder himself/herself. For enquiries, please contact our staff at any enrolment centres.

4. Online Payment

Online application / enrolment is offered for most open admission courses (enrolled on first come, first served basis) and selected award-bearing programmes. Application fees and course fees of these programmes/courses can be settled by using "PPS by Internet" (not available via mobile phones), VISA or Mastercard. In addition to the aforesaid online payment channels, new and continuing students of award-bearing programmes with available online service, they may also pay their course fees by Online WeChat Pay, Online Alipay or Faster Payment System (FPS). Please refer to Enrolment Methods - Online Enrolment  for details.

Notes

  • If the programme/course is starting within five working days, application by post is not recommended to avoid any delays. Applicants are advised to enrol in person at HKU SPACE Enrolment Centres and avoid making cheque payment under this circumstance.

  • Fees paid are not refundable except under very exceptional circumstances (e.g. course cancellation due to insufficient enrolment), subject to the School’s discretion. In exceptional cases where a refund is approved, fees paid by cash, EPS, WeChat Pay, Alipay, cheque, FPS or PPS by Internet will be reimbursed by a cheque, and fees paid by credit card will be reimbursed to the credit card account used for payment. 

  • In addition to the published fees, there may be additional costs associated with individual programmes. Please refer to the relevant course brochures or direct any enquiries to the relevant programme team for details.
  • Fees and places on courses cannot be transferrable from one applicant to another. Once accepted onto a course, the student may not change to another course without approval from HKU SPACE. A processing fee of HK$120 will be levied on each approved transfer.
  • HKU SPACE will not be responsible for any loss of payment, receipt, or personal information sent by mail.
  • For payment certification, please submit a completed form, a sufficiently stamped and self-addressed envelope, and a crossed cheque for HK$30 per copy made payable to “HKU SPACE” to any of our enrolment centres.
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