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Social Sciences Media & Communication

Advanced Diploma in Communication and Culture

CEF Reimbursable Course (selected modules only)

CEF Reimbursable Course (selected modules only)

Course Code
Application Code

Study mode
Start Date
04 Oct 2023 (Wed)
Next intake(s)
20 months
Course Fee
(payable in 5 equal installments)
Deadline on 16 Jun 2023 (Fri)
2910 7613
2151 0720
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- 可銜接海外學士學位課程
- 適合中學文憑試/毅進/中學會考畢業生或具同等學歷人士報讀

* Eligible to apply for overseas bachelor's degree programmes
* For HKDSE/DYJ/HKCEE graduates or students with equivalent qualifications

The programme aims to provide students with a multi-disciplinary approach to the study of communication and culture with an emphasis on media and cultural studies. More specifically, it trains the students to be critical consumers and ethical communicators through discussions that allow them to understand the power of both mediated and non-mediated communication in specific cultural contexts. The programme also addresses how existing and emerging forms of new media construct identities and shape lives by examining the relationship between communication and cultures.

QF Level

logo color1

QF Level: 4

QR Registration No.: 18/000891/L4

Validity Period: from 01 Mar 2019 to on-going


Programme features


  • The programme offers academic training for working adults with at least 2 years of work experience, and those who have Hong Kong Diploma in Secondary Education (HKDSE), Diploma Yi Jin (DYJ) or equivalent qualifications to fulfil their educational goals;
  • Upon completion of the programme, students are academically prepared for entry to top-up degree programmes in communication and culture with credit exemption offered by HKU SPACE in collaboration with overseas universities;
  • This is a unique programme tailor-made for students who are interested in understanding how communication and media work particularly in Asian socio-cultural contexts, and how to produce writings for professional purposes such as public relations and advertising.







  • 本課程適合具兩年或以上工作經驗,或持有香港中學文憑考試(HKDSE)、毅進文憑(DYJ)或同等學歷的在職人士,於工餘時間進修有關傳播及文化的知識;
  • 修畢此課程的同學,可選擇申請學分豁免,升讀本校與外國大學合辦的相關的學士學位課程(兼讀制或全日制,為期10至24個月不等),取得更高學歷,拓闊出路;
  • 課程除教授專業傳播如公關及廣告技巧外,更涵蓋新媒體以至亞洲文化的傳播特色,適合有志在傳播及文化創意產業發展的同學修讀。


The entire programme consists of 10 modules. To complete the programme, students are required to achieve 80% attendance of all the modules and pass all the modules of the programme, normally in 20 months spanning across five semesters. The Advanced Diploma in Communication and Culture (文化及傳播學高等文憑) will be awarded within the HKU system through HKU SPACE to those who have successfully completed the programme.      

Intended Learning Outcomes (ILOs) of the Programme

On completion of the programme, students should be able to

  1. apply communication theories, tools and techniques for various purposes in a variety of cultural contexts;
  2. identify and analyse the ways in which different media can influence representational, communicative and social practice, and the relation between media and forms of community in Asia;
  3. apply basic research methodologies to study about communication messages in political and cultural phenomena;
  4. identify and analyse various economic, social, political forces which have shaped the cultural development including the communication industry in Asia;
  5. evaluate primary academic writing associated with the communication discipline;
  6. examine and critique media arguments.


Programme Structure




Critical Thinking and Effective Communication Skills CEF logo 



Introduction to Intercultural Communication



English for Academic and Professional Purposes



Researching Culture and Media  CEF logo



Understanding Media and Communication CEF logo



Popular Culture and Everyday Life



Asian Societies: An Introduction



Media and Society in Contemporary China



Media, Culture and Identity CEF logo



Professional Communication: Advertising and Public Relations



Introduction to New Media





CEF logo  This course has been included in the list of reimbursable courses under the Continuing Education Fund. The mother course (Advanced Diploma in Communication and Culture) of this module is recognized under the Qualifications Framework (QF Level 4).



  1. Modules are 3-hour weekly lectures which include a variety of pedagogies such as discussion and class presentation in which students will be asked to form groups to discuss and/or debate an assigned topic and work on exercises and projects, allowing them to engage in peer learning, and to develop team-building and interpersonal skills. Students will be given the chance to integrate and apply the theoretical framework learnt in the corresponding module into practical works.
  2. Normally 7a will be offered. 7b will only be open as an option subject to sufficient number of enrolment.
  3. A wide variety of assessments include essays, presentations, individual/group projects, quizzes, examinations and class participation.


Relevant Programmes (for further studies)

BA Mass Communications, Advertising & Public Relations

Bachelor of Arts (Honours) Media and Cultural Production

Postgraduate Diploma in Media and Cultural Critique

Application Code 2150-MC015A Apply Online Now
Apply Online Now

Applicants shall:

  1. have gained in the HKDSE Examination Level 2 or above in 5 subjects including English Language; OR
  2. have gained in the HKALE Grade E in 2 subjects including Use of English; OR
  3. have gained in the HKALE Grade E in Use of English, and have 2 years of relevant work experience in the communication or cultural industry; OR
  4. have gained in the HKCEE Grade E in 4 subjects, and Level 2 in English Language, and have 2 years of relevant work experience in the communication or cultural industry; OR 
  5. have a diploma in communication studies, cultural studies, media studies or language studies from a recognised institution, OR
  6. be a mature student of at least 21 years of age by the start date of the programme and have at least 2 years of work experience.

Applicants must be able to demonstrate a good command of English, in particular in writing and reading. They may be required to attend an English written test if necessary. Applicants with other qualifications will be considered on individual merit.

(Note: Students who barely meet the English Language requirement of the programme (HKDSE Examination Level 2 in English Language, HKALE Grade E in Use of English, or HKCEE Grade E in English Language) are required to take the additional practical English writing course in the first trimester of the programme.)

Application Fee

HK$150 (Non-refundable)

Course Fee
  • HK$38,000
    (payable in 5 equal installments)
  • The CEF Institution Code of HKU SPACE is 100
CEF Courses
Critical Thinking and Effective Communication Skills (Module from Advanced Diploma in Communication and Culture)
COURSE CODE 40Z106008 FEES $3,800 ENQUIRY 2910-7645
Researching Culture and Media (Module from Advanced Diploma in Communication and Culture)
COURSE CODE 40Z106016 FEES $3,800 ENQUIRY 2910-7645
Understanding Media and Communication (Module from Advanced Diploma in Communication and Culture)
COURSE CODE 40Z106024 FEES $3,800 ENQUIRY 2910-7645
Media, Culture and Identity (Module from Advanced Diploma in Communication and Culture)
COURSE CODE 40Z106032 FEES $3,800 ENQUIRY 2910-7645

Continuing Education Fund


Continuing Education Fund Reimbursable Course Continuing Education Fund Reimbursable Course (selected modules only)
Some modules of this course have been included in the list of reimbursable courses under the Continuing Education Fund.

Advanced Diploma in Communication and Culture

  • This course is recognised under the Qualifications Framework (QF Level [4])

Online Application Apply Now

Application Form Download Application Form

Enrolment Method
Payment Method
1. Cash, EPS, WeChat Pay Or Alipay

Course fees can be paid by cash, EPS, WeChat Pay or Alipay at any HKU SPACE Enrolment Centres.

2. Cheque Or Bank draft

Course fees can also be paid by crossed cheque or bank draft made payable to “HKU SPACE”. Please specify the programme title(s) for application and the applicant’s name.. You may either:

  • bring the completed form(s), together with the appropriate course or application fees in the form of a cheque, and any required supporting documents to any of the HKU SPACE enrolment centres;
  • or mail the above documents to any of the HKU SPACE Enrolment Centres, specifying  “Course Application” on the envelope.  HKU SPACE will not be responsible for any loss of payment sent by mail.
3. VISA/Mastercard

Applicants may also pay the course fee by VISA or Mastercard, including the “HKU SPACE Mastercard”, at any HKU SPACE enrolment centres. Holders of the HKU SPACE Mastercard can enjoy a 10-month interest-free instalment period for courses with a tuition fee worth a minimum of HK$2,000; however, the course applicant must also be the cardholder himself/herself. For enquiries, please contact our staff at any enrolment centres.

4. Online Payment

Online application / enrolment is offered for most open admission courses (course enrolled on first come, first served basis) and selected award-bearing programmes. Application fees and course fees of these programmes/courses can be settled by using "PPS by Internet" (not available via mobile phones), VISA or Mastercard. In addition to the aforesaid online payment channels, continuing students of award-bearing programmes, if their programmes offer online service, may also pay their course fees by Online WeChat Pay, Online Alipay and Faster Payment System (FPS). Please refer to Enrolment Methods - Online Enrolment  for details.


  • If the programme/course is starting within five working days, application by post is not recommended to avoid any delays. Applicants are advised to enrol in person at HKU SPACE Enrolement Centres and avoid making cheque payment under this circustance.
  • Fees paid are not refundable except under very exceptional circumstances (e.g. course cancellation due to insufficient enrolment), subject to the School’s discretion. In exceptional cases where a refund is approved, fees paid by cash, EPS, WeChat Pay, Alipay, cheque or PPS (for online payment only) will normally be reimbursed by a cheque, and fees paid by credit card will normally be reimbursed to the payment cardholder's credit card account.
  • In addition to the published fees, there may be additional costs associated with individual programmes. Please refer to the relevant course brochures or direct any enquiries to the relevant programme team for details.
  • Fees and places on courses cannot be transferrable from one applicant to another. Once accepted onto a course, the student may not change to another course without approval from HKU SPACE. A processing fee of HK$120 will be levied on each approved transfer.
  • Receipts will be issued for fees paid but HKU SPACE will not be repsonsible for any loss of receipt sent by mail.
  • For payment certification, please submit a completed form, a sufficiently stamped and self-addressed envelope, and a crossed cheque for HK$30 per copy made payable to "HKU SPACE" to any of our enrolment centres.