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Digital and social media revolution has transformed the marketing industry. The Advanced Diploma in Digital and Social Media Marketing is designed to equip you with the latest marketing knowledge and practices in digital, social media, mobile marketing, search engine optimization (SEO), search engine marketing (SEM), content and video marketing, market analytics, etc. The programme also prepares you for further education at degree level and career advancement.
PT
Start 02 JUL 2024 (TUE)
Duration 20 months to max. 40 months
Fee HK$4,250 per module (Subject to change without prior notice)
This programme focuses on the practical aspects of designing and planning a digital and social media marketing campaign, as part of the overall marketing strategy.
PT
Start 10 SEP 2024 (TUE)
Duration 3 months
Fee HK$6,000
This programme aims to provide students with essential and fundamental knowledge in social media and digital marketing analytics. It also provides hands-on and practical techniques and tools for students to build both strategic mindsets on data strategy and develop practical skills in using digital and social media marketing analytics effectively.
PT
開課日期 2024年9月14日 (星期六)
修業期 1個月
課程費用 HK$6,750
This programme aims to enhance the skills and concepts for digital marketers who do not have web programming background. Participants will learn the Google Analytics (GA) setup, operation, and tools to perform data analysis, visualization, reporting, and gain insights from customer behaviour to enhance the effectiveness of digital marketing.
PT
Start 08 JUN 2024 (SAT)
Duration 1 day
Fee Course Fee: HK$1,800
Early Bird: HK$1,600 (application submitted on or before 4 Apr, 2024)
Alumni Rate: HK$1,600 (application must be submitted to enrollment centres)
Early Bird: HK$1,600 (application submitted on or before 4 Apr, 2024)
Alumni Rate: HK$1,600 (application must be submitted to enrollment centres)
This Postgraduate Diploma is both vocationally and academically oriented to provide opportunities for marketing professionals and general business practitioners to upgrade their knowledge and skills in digital and social media marketing to cope with the challenges and dynamics of the changing market as well as to articulate to Master's degree programmes with credit exemption.
PT
Start 15 JUL 2024 (MON)
Duration 12 months to 24 months
Fee HK$5,700
"The Power of Digital Marketing" Workshop Series
數碼營銷威力工作坊
搜索引擎優化 (Search Engine Optimization)
當用戶在搜索引擎搜尋某一個關鍵詞時，網站排得越前，才會令網站的曝光率増加，獲得更多流量，最終提升網站的宣傳力。透過瞭解搜索引擎原理，優化網站內容，學員能掌握搜索引擎優化手段，有助公司業務發展。
PT
開課日期 待定
修業期 1日
課程費用 課程費用: HK$1,800
早鳥優惠: HK$1,600 (於2022年5月4日或之前報名)
校友優惠: HK$1,600 (校友優惠不可網上報名，須親臨各教學中心報名)
早鳥優惠: HK$1,600 (於2022年5月4日或之前報名)
校友優惠: HK$1,600 (校友優惠不可網上報名，須親臨各教學中心報名)
不爭的事，網絡社交媒體的崛起，改變了人與人，機構與受眾的溝通模式。網絡社交已成生活的一部份，同時也對公關及企業傳訊、商業營銷模式帶來了新的衝擊及機會。本課程旨在透過探索網絡社交媒體的發展趨勢，啟發學員如何善用網絡社交媒體作為新時代的公關，企業傳訊以致營銷方法。
PT
開課日期 待定
修業期 5日
課程費用 HK$1,390
"The Power of Digital Marketing" Workshop Series
數碼營銷威力工作坊
大數據營銷策略 Big Data for Marketing Decisions
Leveraging on the massive amounts of data that businesses collect, marketers can make data-centric decisions to gain significant competitive advantage over their less agile competitors.PT
Start To be advised
Duration 1 day
Fee Course Fee : HK$1,800
Early Bird : HK$1,600 (application submitted on or before 19 Oct, 2022)
Alumni Rate : HK$1,600 (application must be submitted to enrollment centres)
Early Bird : HK$1,600 (application submitted on or before 19 Oct, 2022)
Alumni Rate : HK$1,600 (application must be submitted to enrollment centres)
This programme aims to provide students with knowledge on up-to-date digital, social media and content marketing strategies and tactics. It also provides hands-on and practical techniques and tools for students to build the essential skills and strategic mindset to bolster their brand in the digital age.
PT
開課日期 待定
修業期 3個月
課程費用 HK$6,750
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