The New Trend of Social Media and Campaign Planning - HKU SPACE: 媒體及傳播學, 數碼及社交媒體推廣 courses
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社會科學媒體及傳播學

The New Trend of Social Media and Campaign Planning
社交網絡新趨勢及營銷計劃

課程編號
MEDS9001
報名代碼
1880-2574NW
課程制式
兼讀制
開課日期
2021年4月15日 (星期四)
修業期
5日
教學語言
粵語
課程費用
HK$1,350
報名辦法
截止於 2021年2月19日 (星期五)
查詢
3762 0868
2571 0630
For Enquiries and Personal Consultation, please call 3762-0868 or email to media_comm@hkuspace.hku.hk

不爭的事,網絡社交媒體的崛起,大大改變了人與人,機構與受眾的溝通模式。網絡社交已成為生活的一部份,同時也對公關及企業傳訊,以致商業營銷模式帶來了新的衝擊及機會。本課程旨在透過探索網絡社交媒體的發展趨勢,啟發學員如何善用網絡社交媒體以作為新時代的公關,企業傳訊以致營銷方法。

 

網絡社交媒體已經成為生活的一部分,你對它了解嗎?最新的發展趨勢將會如何?善用網絡社交媒體​才是新時代的工作及營商的致勝之道。

  • 社交網絡發展及背景
  • 網上虛擬社區及遊戲
  • 社交網絡的社會及政治影響力
  • 社交網絡的優勢及劣勢
  • 社交網絡危機管理
  • 社交網絡的私隱與保安
  • 世界第一社交網絡Facebook的成功之道
  • 手機應用程式新趨勢
  • 社交網絡的營銷成功範例
  • 傳統及社交網絡營銷計劃設計

導師資料

 
  • Ms. Ada Wong

Founder of Avail Media Creative, has more than 12 years of experience in producing social contents for many various brands in their connections and engagement. She has full knowledge of the digital platforms (such as Facebook, Instagram, Telegram, WhatsApp etc.) and collaboration with KOL which is an important trend for the digital and social media.

 

  • Ms. Erica Lau

With over 13 years experience in advertising industry after her graduation with a Master of Science in Multimedia and Entertainment Technology, The Hong Kong Polytechnic University. She worked in a few 4As agencies serving a wide range of premium brands such as MasterCard, Cheung Kong Properties, Japan National Tourism Organization, Bank of Tokyo-Mitsubishi UFJ, Kao skincare, Nissin, GU apparel and Daikin air conditioning. She started her SLASH career in 2017, she worked as a creative director, a social media professional, a video producer and a voiceover. Variety is the spice of life, she is committed to continuously unleash her multiple identities.

 

  • Mr. Leung Kin Man

Having been marketing communication practitioner for 15 years since after his graduation from School of Communication, Hong Kong Baptist University, Leung Kin Man worked in a few 4As agencies serving MNC such as British American Tobacco, Hong Kong Disneyland, Wellcome, Promise, Nikon, Citizen, Japan National Tourism Organization, Toyota. He became a “Slash” in 2016: Advertising Strategist/ Digital & Social Marketing Manager/ Multimedia Producer/ Offline Editor/ Drummer.  Being a drummer, he toured with his bands around Mainland China, South East Asia and Germany where he got inspired and influenced for multicultural communication connecting people via offline and online platforms.

 

  • Mr Joe Wong

With over a decade in agency / consultancy field, Joe is a constant enthusiast in incorporating his experience and knowledge of digital innovations, social media trends and consumer behavioural understanding to deliver the best in digital marketing. 

Served the likes of Google, Alibaba, HSBC, PANDORA and McDonald’s, Joe is eager to share and teach what he acquired through his fruitful career track.

Joe is also the Silver Award Winner of HK Digital Advertising Start-ups X Publishing (Writers) Promotion Support Scheme by HKAIM, 2019.
 

 

 
 
日期 / 時間
  • 逢周四,7:00pm - 9:00pm (**學校保留更改上課時間的權利。)
修業期
  • 5 講
  • 每講2小時
地點
  • 香港島區教學中心
報名費用

免報名費

課程費用
  • 學費 : HK$1,350

申請表 下載申請表

報名辦法

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  • 以郵遞方式呈交:傳播及媒體課程小組 香港北角英皇道250號北角城中心11樓1109室;或
  • 親臨呈交:任何一間香港大學專業進修學院報名中心((https://hkuspace.hku.hk/learning-centre)

逾時遞交、資料不全或沒有夾附相關證明文件的申請將不獲考慮。如以郵寄方式遞交申請,信封面請註明「報讀課程」及課程名稱,申請日期以信件送達日期為準。
 

 
 
付款方法
1. 現金或「易辦事」(EPS)

申請人可親臨學院任何一所報名中心,以現金或「易辦事」(EPS) 繳付學費。

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注意事項

  1. 如報讀的短期課程開課在即,學院可要求申請人以現金、易辦事或信用卡(Visa或Mastercard卡)繳付學費。
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