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"The Power of Digital Marketing" Workshop Series

"The Power of Digital Marketing" Workshop Series

This programme aims to enhance the skills and concepts for digital marketers who do not have web programming background.  Participants will learn the Google Analytics (GA) setup, operation, and tools to perform data analysis, visualization, reporting, and gain insights from customer behaviour to enhance the effectiveness of digital marketing.
PT
Start 18 MAR 2023 (SAT)
Duration 1 day
Fee Course Fee: HK$1,800

Early Bird: HK$1,600 (application submitted on or before 29 Jan, 2023)

Alumni Rate: HK$1,600 (application must be submitted to enrollment centres)
This workshop covers the fundamentals to build a company’s brand in the number one social media platform for professionals - LinkedIn. The workshop is not focused on HR related matters but B2B marketing strategy, advertising, and thought leadership.
 
PT
Start 25 FEB 2023 (SAT)
Duration 6 hours
Fee Course Fee : HK$1,800

Early Bird : HK$1,600 (application submitted on or before 18 Jan, 2023)

Alumni Rate : HK$1,600 (application must be submitted to enrollment centres)
This workshop is designed for people who advertise on the greater Google environment. Participants will learn to use Google Ads Platform to manage their advertisements on AdWords, YouTube, Google Display Network, and Gmail.
 
PT
Start 04 MAR 2023 (SAT)
Duration 1 day
Fee Course Fee : HK$1,800

Early Bird : HK$1,600 (application submitted on or before 29 Jan, 2023)

Alumni Rate : HK$1,600 (application must be submitted to enrollment centres)
 This workshop is designed for people who need to manage Facebook pages. The Facebook Business Manager is the tool for setting up advertising campaigns, giving access to third parties and collaborators, and analyzing user behaviour.
 
PT
Start 11 MAR 2023 (SAT)
Duration 1 day
Fee Course Fee : HK$1,800

Early Bird : HK$1,600 (application submitted on or before 29 Jan, 2023)

Alumni Rate : HK$1,600 (application must be submitted to enrollment centres)
EDM marketing is the digital marketing strategy of sending emails to prospects and customers to acquire leads and generate sales. The workshop covers the process to build, optimize, and automate the email marketing funnel for a business.
 
PT
Start To be advised
Duration 1 day
Fee Course Fee : HK$1,800

Early Bird : HK$1,600 (application submitted on or before 10 Nov, 2022)

Alumni Rate : HK$1,600 (application must be submitted to enrollment centres)

"The Power of Digital Marketing" Workshop Series
數碼營銷威力工作坊 

大數據營銷策略 Big Data for Marketing Decisions

Leveraging on the massive amounts of data that businesses collect, marketers can make data-centric decisions to gain significant competitive advantage over their less agile competitors.
PT
Start To be advised
Duration 1 day
Fee Course Fee : HK$1,800

Early Bird : HK$1,600 (application submitted on or before 19 Oct, 2022)

Alumni Rate : HK$1,600 (application must be submitted to enrollment centres)

"The Power of Digital Marketing" Workshop Series
數碼營銷威力工作坊

搜索引擎優化  (Search Engine Optimization)

當用戶在搜索引擎搜尋某一個關鍵詞時,網站排得越前,才會令網站的曝光率増加,獲得更多流量,最終提升網站的宣傳力。透過瞭解搜索引擎原理,優化網站內容,學員能掌握搜索引擎優化手段,有助公司業務發展。

PT
開課日期 待定
修業期 1日
課程費用 課程費用: HK$1,800

早鳥優惠: HK$1,600 (於2022年5月4日或之前報名)

校友優惠: HK$1,600 (校友優惠不可網上報名,須親臨各教學中心報名)

"The Power of Digital Marketing" Workshop Series
 數碼營銷威力工作坊

數碼營銷通路 Digital Marketing Channels

此工作坊專為營銷及商業人員而設。本課程提供現時營銷行內不同之數碼媒體及技術之運用。

PT
開課日期 待定
修業期 1日
課程費用 課程費用 : HK$1,800

早鳥優惠: HK$1,600 (於2022年1月23日或之前報名)

校友優惠: HK$1,600 (校友優惠不可網上報名, 須親臨各教學中心報名)

"The Power of Digital Marketing" Workshop Series
 數碼營銷威力工作坊

內容營銷
Content Marketing 

此工作坊專為營銷及商業人員而設,課程內容包括內容營銷策略基本步驟及運用。

PT
開課日期 待定
修業期 1日
課程費用 課程費用 : HK$1,800

早鳥優惠: HK$1,600 (於2022年1月30日或之前報名)

校友優惠: HK$1,600 (校友優惠不可網上報名, 須親臨各教學中心報名)

"The Power of Digital Marketing" Workshop Series
 數碼營銷威力工作坊

Facebook 營銷實戰  

建立Facebook page,相信大家並不陌生,但營銷人員往往未能充分掌握如何利用Facebook,作為品牌形象建立及接觸消費者的信息交流平台。此工作坊提供Facebook 營銷最新資訊,助學員掌握 Facebook 營銷。

PT
開課日期 待定
修業期 1日
課程費用
課程費用 : HK$1,800

早鳥優惠: HK$1,600 (於2022年2月27日或之前報名)

校友優惠: HK$1,600 (校友優惠不可網上報名, 須親臨各教學中心報名)

 

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