Marketing & Hospitality Retail, Fashion and Luxury Brand Management
Advanced Diploma in Marketing and Retail Management
市場學及零售管理高等文憑
CEF Reimbursable Course (selected modules only)
- Course Code
- MK030A
- Application Code
- 1935-MK030A
- QF Level
-
Financial assistance
Close QF Level panel
Continuing Education Fund Reimbursable Course
(selected modules only)Some modules of this course have been included in the list of reimbursable courses under the Continuing Education Fund.
- Study mode
- Part-time
- Start Date
- 12 Jul 2021 (Mon)
- Next intake(s)
- July 2021 and November 2021
- Duration
- 20 months to max. 40 months
- Language
- English
The rapid development in digitalization and multi-channel retailing has transformed the retail landscape. Total customer satisfaction has been redefined through personalized shopping experience via multi-channel retailing. Nowadays, customers may use more than one sales channels to shop. This part-time advanced diploma programme equips you with new retail management knowledge and skills for multichannel retailing through in-store, online, mobile retailing, etc.
The part-time advanced diploma programme in marketing series is designed to equip you with up-to-date marketing principles, theoretical knowledge and practices. It offers unique specialisation with particular focus on the marketing realms of retailing, digital marketing, brand management, and marketing management that prepare you for both higher education at degree level and career advancement in multichannel retailing business including in-store, online, mobile retailing, etc.
The Advanced Diploma in Marketing and Retail Management covers the whole retail management process which includes multichannel retailing, customer relationship, supplement chain management, merchandising and inventory control, information systems in retail operations, retailing staff management, store layout and merchandise presentation, and the integration of different functional areas. This programme will train you up with the knowledge and skills required for further career advancement in the competitive retailing business.
Programme Structure (From 2019 November Term)
|
Advanced Diploma in Marketing and Retail Management |
|
Seven Common modules |
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1. Principles of Marketing |
|
2. Services Marketing |
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3. Essentials of Accounting |
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4. Consumer Behaviour |
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5. Multichannel Marketing Communications |
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6. Introduction to Management |
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7. Marketing Research and Information |
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Two Specialism modules |
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8. Retail Management and Operations |
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9. Strategic Retail Marketing |
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10. One Elective Module to be chosen from the below:
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On completion of the programme, students should be able to
- Apply the theories and best practices learnt in the marketing and retail industry to develop marketing solutions for retail business,
- Apply basic accounting principles and fundamental management knowledge in marketing decisions,
- Integrate the tools of multichannel marketing communications including digital channels, social media, advertising, public relations to promote products and services to the target market,
- Utilise the knowledge and skills in marketing research and the principles of consumer behaviour to identify target market and determine the positioning for products and services,
- Implement the fundamental principles and practices of retail operations and marketing strategies in retail business environment.
Depending on which elective module students choose to take, they may achieve one of the below outcomes:
- Apply basic knowledge of effective communication skills in business environment
- Deploy effective marketing communication tools to build and manage brands across market segments
- Apply legal principles and basic knowledge of economics in marketing decisions
Student who complete all 10 modules will be awarded within HKU system through HKU SPACE an "Advanced Diploma in Marketing and Retail Management".
Students who complete any five modules may choose to exit the programme will be awarded within HKU system through HKU SPACE a "Diploma in Marketing Studies" .
Holders of this Advanced Diploma with CGPA2.0 or above will be eligible to apply for the following two top-up degree programmes jointly organized by HKU SPACE and The University of Hull. Details would be found in the related webpages.
• Bachelor of Arts (Hons) Marketing
• Bachelor of Arts (Hons) Marketing and Management
- Students normally enroll 2 modules in each term and may complete the programme in 20 months.
For those, who enroll less than 2 modules in each term, may complete the programme in 40 months.
Regular Lectures:
Weekdays 7:00pm - 10:00pm (Occasionally on Saturday morning or afternoon)
Venue:
HKU SPACE Learning Centres
Applicants should
- have gained in the HKALE Grade E in 2 subjects; or
- have gained in the HKALE Grade E in 1 subject, and have 2 years of relevant work experience; or
- have gained in the HKCEE Grade E in 4 subjects, and Level 2 in English Language, and have 2 years of relevant work experience; or
- have gained in the HKDSE Examination Level 2 in 5 subjects including English Language; or
- hold a certificate in the marketing, business or related discipline; or
- be aged at least 21 with 3 years of relevant work experience.
HK$150 , non-refundable
Course Fee- HK$3950 per module
- The CEF Institution Code of HKU SPACE is 100
| CEF Courses | ||
|---|---|---|
| Business Economics (Module from Advanced Diploma in Marketing and Retail Management) | ||
| COURSE CODE 21Z07956-5 | FEES $3,950 | ENQUIRY 2867-8316 |
| Consumer Behaviour (Module from Advanced Diploma in Marketing and Retail Management) | ||
| COURSE CODE 21Z07957-3 | FEES $3,950 | ENQUIRY 2867-8316 |
| Multichannel Marketing Communications (Module from Advanced Diploma in Marketing and Retail Management) | ||
| COURSE CODE 21Z07958-1 | FEES $3,950 | ENQUIRY 2867-8316 |
| Retail Management and Operations (Module from Advanced Diploma in Marketing and Retail Management) | ||
| COURSE CODE 21Z07891-7 | FEES $3,950 | ENQUIRY 2867-8316 |
| Principles of Marketing (Module from Advanced Diploma in Marketing and Retail Management) | ||
| COURSE CODE 21Z07955-7 | FEES $3,950 | ENQUIRY 2867-8316 |
| Strategic Retail Marketing (Module from Advanced Diploma in Marketing and Retail Management) | ||
| COURSE CODE 21Z07892-5 | FEES $3,950 | ENQUIRY 2867-8316 |
| Selling and Sales Management (Module from Advanced Diploma in Marketing and Retail Management) | ||
| COURSE CODE 21Z07889-5 | FEES $3,950 | ENQUIRY 2867-8316 |
| CEF Courses | ||
|---|---|---|
| Essentials of Accounting (Module from Advanced Diploma in Marketing and Retail Management) | ||
| COURSE CODE 23Z07959-5 | FEES $3,950 | ENQUIRY 2867-8316 |
| CEF Courses | ||
|---|---|---|
| Digital Marketing (Module from Advanced Diploma in Marketing and Retail Management) | ||
| COURSE CODE 33Z108066 | FEES $3,950 | ENQUIRY 2867-8316 |
| Business Communication (Module from Advanced Diploma in Marketing and Retail Management) | ||
| COURSE CODE 33Z108090 | FEES $3,950 | ENQUIRY 2867-8316 |
| Business Law (Module from Advanced Diploma in Marketing and Retail Management) | ||
| COURSE CODE 33Z108147 | FEES $3,950 | ENQUIRY 2867-8316 |
| Services Marketing (Module from Advanced Diploma in Marketing and Retail Management) | ||
| COURSE CODE 33Z126749 | FEES $3,950 | ENQUIRY 2867-8316 |
|
Continuing Education Fund Reimbursable Course (selected modules only) Some modules of this course have been included in the list of reimbursable courses under the Continuing Education Fund. |
Advanced Diploma in Marketing and Retail Management
|
Application Form Application Form
Enrolment MethodAll applicants are required to complete the application form and submit it with one sets of the following supporting documents together with application fee of HK$150 to any of the HKU SPACE enrolment centres:
1.Certified true copies* of full educational certificates and transcripts;
2. Original / Certified true copies* of testimonials or other documentary proof of the applicant’s working experience;
3. Photocopy of Hong Kong Identity Card#;
1. Cash, EPS or WeChat Pay
Only application fee can be paid by cash, EPS or WeChat Pay at any HKU SPACE enrolment counters.
2. Cheque or Bank Draft
Application fee and Course fees can be paid by crossed cheque or bank draft made payable to "HKU SPACE". Please specify the programme title(s) for application, student's name, and student card number (if applicable).
3. VISA/MasterCard
Applicants may also pay the Application fee and Course fees by VISA or MasterCard, including "HKU SPACE MasterCard", at any HKU SPACE enrolment centres.
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