企業發展

The programme enables students to:

• Understand the basic concept of machine learning, data and analytics and the importance of analytics storytelling in the world today;
• Develop data stories through exploring various real-life case studies of machine learning and big data;
• Shape ideas in a structured way to engage different audiences in the stories;
• Develop skills to generate effective data visuals and effective presentation;
• Familiarize themselves with the process of interactive dashboard development; and
• Understand the importance of ethical use of visuals and data.

The programme aims to:

1. nurture innovative, creative, and entrepreneurial talents to sustain organizations’ business growth through collaborations to create synergy, reduce risk, and share resources; and
2. enable students to gain insight into challenges and opportunities in managing complex innovation projects across boundaries, cultures and generational differences.

New technologies are emerging faster than ever. They give rise to tremendous opportunities and sometimes disrupt traditional business models. The programme aims to:

1. provide students with specialized knowledge in new technologies and the technological requirements for business innovation; and 
2. enable executives or entrepreneurs to acquire skills in evaluating the potential of digital innovation and its role in enhancing and sustaining competitive advantages of a business

In view of limited funding available in the market, from the government or private venture capital, developing a feasible and appealing business plan as well as good pitching skills are more important than ever to win funding and sponsorship. This executive certificate helps entrepreneurs, SME owners, corporate project managers, and change-makers refine and differentiate their business plans to increase the chance of success in these turbulent times.

In the journey of starting a new business, running a small business, or advancing the career,  executives newly charged with responsibilities of business line performance.  This programme aims to equip entrepreneurs who running a business or executives for career advancement with  knowledge on key concepts of accounting and finance in order to understand and manage business performance.

Businesses in Hong Kong recognise the competitive advantages that come with innovation. It is estimated that the demand for professionals who excel in innovation will increase significantly. This need will be further heightened by the entrepreneurial frenzy that is going on in both Hong Kong and Mainland China. The Postgraduate Diploma in Product Innovation and Service Design (PISD) is designed to help students harness innovation to break through the domain limits of products and services. It will empower them to capitalise on market opportunities and transform their great ideas into reality.

The Postgraduate Diploma in Digital Transformation and Business Strategy (DTBS) programme is to equip its students with the latest knowledge and skillsets in the professional field so that they will be able to build up their companies’ competitive competencies in the following four strategic areas: 
Decision Making, Connectivity, Innovation, and Automation.

The programme is mainly designed for corporate executives, professionals and practitioners in specialized functions with supervisory responsibilities or coaching roles.

MA Arts and Cultural Enterprise is the first-of-its-kind Master's programme offered in both London and Hong Kong by Central Saint Martins, a leading institute in arts and design education for 150 years under UAL, a world Top 2 university for art and design.  
 

This Masters Programme​ acknowledges that we are living in a fast-changing, globalised world, which presents a great number of opportunities and challenges for cultural innovation. It takes these changing conditions as a starting point to engage you in developing new knowledge and skills in order to manage cultural projects in the UK and around the world. It has been developed specifically in response to an increasing need for multi-skilled individuals who can both generate the ideas for original arts and cultural events, as well as provide leadership for the teams that realise them. These individuals will be dynamic, responsive, and fluent in public and private sectors, and have the ability to collaborate and develop networks.

The programme offers a combination of academic study with creative and professional practice in a project-led curriculum that draws on a range of interdisciplinary perspectives and address the needs of managerial professionals who work in the local design industry, as well as those who work in non-design areas and are looking for a new thinking approach to resolve complex design and management-related issues.

This programme equips students with the ability in developing strategies to create competitive advantages to succeed and survive over the long term in the increasingly complicated and challenging environments. Students will learn how organisations intend to engage with the environment and consequently develop capabilities and competencies to provide competitive advantages and fulfill their objectives. Students will also be introduced to key marketing concepts, strategies and core marketing functions that can assist them in decision-making and enhanced outcomes in the marketplace.