In the post-VUCA era, the majority of the workforce is from Generation Z while others are from different generations. In order to engage the Millennium at work and achieve organisational goals more effectively, It is necessary for leaders to understand the beliefs, values, personalities and behaviours of young employees. This understanding will help leaders to be more analytical and able to predict the responses of employees in different situations. Leaders will be more able to influence employees, create a positive and innovate working environment, solve difficult problems, promote team work and facilitate organisational changes.
In the era of digital economy, executives should not only be professional in their functions but also know how to engage their people, including open communication, value people over task, team approach, accept ambiguity and facilitate staff's development. This programme will improve your knowledge and skill in coaching. But, more important is before coaching others, you need to learn how to coach yourself: be more humble, willing to listen, be active in listening. Through the approach of coaching-based leadership, you will understand how to enhance yourself, at the same time, improve performance through the development of your staff.
With its emphasis on transforming media and cultural practices, the programme offers a broad approach that spans different sectors. More specifically, it is designed for postgraduate students considering a career in the media, culture or media arts industries, or those who want to work in research and education in such areas.
With the multidisciplinary curriculum, students is exposed to the up-to-date knowledge of strategic planning, skills of influencing stakeholders, knowhow of managing crisis and reputation, as well as the many various communication challenges a profit, non-for-profit and government organization is facing today.