社會科學

Psychology is the study of human’s behaviour, performance, and mental operations. It also refers to the application of the knowledge, which can be used to understand social phenomenon, treat mental health problems, and improve education, employment, and relationships, etc. The subject lies at the intersection of applied, educational, and theoretical science.
 
The objectives of this short course are (1) to introduce participants to the field of psychology; (2) to describe how various psychological approaches contribute to our understanding of everyday life settings; and (3) to apply the knowledge from these studies to our own personal and professional lives.

本課程以體育評述專業作為引旨，由行內資深體育評述人和傳媒工作者擔任導師，目標是透過講解及實習，訓練學員的說話、評述技巧和分析、表達能力。

In order to improve the quality of governance in Hong Kong, it is important to first improve the quality of the politicians. This executive programme is a specialized course commissioned by the POD Research Institute, which aims to train and develop young political leaders to meet the needs and unique political situation in Hong Kong.

應用心理學將心理學的理論與研究成果，實際運用於教育、健康、職場等重要領域中，以解決現實生活中的各種挑戰。本課程匯集多位註冊心理學家及專業人士的智慧，透過精心設計的課程內容，指導學員如何將最新的心理學理論應用於日常情境。課程深入探討人類行為的各個層面，從個人與組織的激勵方法，到績效評估與改善策略，以至追求健康人生的實用技巧，為學員提供全方位的專業培訓。
 

In order to improve the quality of governance in Hong Kong, it is important to first improve the quality of the politicians. This executive programme is a specialized course commissioned by the Path of Democracy, which aims to train and develop young political leaders to meet the needs and unique political situation in Hong Kong.

If you are responsible for leading learning in your organisation, whether it’s a school, college, higher education institution or as an educator in the public or private sector, this doctoral-level programme is a fantastic opportunity to study education at a deep level and relate this back to your own practice. The EdD helps you expand your knowledge and understanding of how education works and allows you to transform your own practice.

This EdD programme helps you expand your knowledge and understanding of how education works, allows you to transform your own practice, and makes an original contribution to knowledge. This doctoral-level programme is a fantastic opportunity to study education at a deep level and relate this back to your own practice.
 

This programme will focus on key debates on popular culture and cultural consumption in relation to the media. Issues of pleasure, politics, meaning and value will be raised in connection with a range of cultural forms. Situated historically in the twentieth century, the programme analyses the development of mass culture as a socio-economic form, and as a term emerging in relation to other media forms, such as Hollywood movies, television programmes, music, art, print and new media. A range of theoretical perspectives will inform the analysis. The consumption of popular culture is addressed through recent ethnographic and qualitative work on audiences. 

The main objective of this programme is to introduce students to the key theories, thinking and debates surrounding new media studies. This programme will also contextualise the social functions and cultural meanings of digital/ new media technologies and their changes in different social and historical environments. The programme will encourage students to explore different forms of new media experiences and participations, and equip students with practical digital media production skills by designing, producing and publishing creative new media projects.

This programme aims to introduce students to the key meanings and structures of visual culture and thus help them investigate the ways in which cultural meanings are articulated, interpreted and communicated through different forms of visual-cultural practices, such as films, photographs, advertisements and museum displays etc. This programme will also introduce a range of visual research methods and media production techniques which develop students’ capacities in both analysing and creating visual-oriented projects.

媒體及文化分析深造文憑旨在培養學生對媒體及文化機構、意識形態及政策，以及它們與社會及經濟現實的關係的批判性理解。本課程為學生認識媒體、視覺、社會文化及經濟提供了紮實的基礎，讓他們能夠於媒體及文化研究、創意產業、媒體管理及廣告等範疇作進一步學習。

This Postgraduate Certificate in Public Relations and Corporate Communication focuses to link up students’ conceptual thinking with hands-on processes for managing the key areas of contemporary public relations, corporate communication and media relations. Students will be equipped with updated knowledge and knowhow to analyse, plan, formulate and design practical and innovative solutions that help address the Public Relations, Corporate Communication or Media Relations challenges that organizations are facing nowadays. By influencing and building up mutual relationships with key stakeholders such as media professionals, customers and community, the organization will effectively achieve their business and brand goals.

This programme aims to help students keep abreast of the contemporary concepts and practices of public relations and corporate communication.

With the multidisciplinary curriculum, students is exposed to the up-to-date knowledge of strategic planning, skills of influencing stakeholders, knowhow of managing crisis and reputation, as well as the many various communication challenges any for-profit, non-for-profit or government organization is facing today.