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Bachelor of Arts (Hons) Marketing

CEF Reimbursable Course (selected modules only)

CEF Reimbursable Course (selected modules only)

Awarded by
The University of Hull, United Kingdom
Course Code
Application Code

Study mode
Start Date
05 Sep 2024 (Thu)
Next intake(s)
18 months
Deadline on 31 Jul 2024 (Wed)
29107619 / 28678493
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This programme provides you with practical knowledge and vocational skills in marketing. You will be able to apply effective marketing strategies, digital and social media marketing techniques and persuasive communication tactics in different market environment and equipped with analytical skills and critical thinking ability. This programme will also help you to develop your critical thinking and analytical skills.





In today’s complex and increasingly globalised environment, organisations and managers need to understand how the intraorganisational and extraorganisational interrelationships can be managed. The role of the marketer/manager to create value for the organisation is dependent upon this understanding.  Furthermore, digital technologies encompass all marketing efforts through electronic devices or the internet to connect with current and prospective customers. Our new marketing programmes emphasise on the digital perspective with specific subjects that outlines what is expected to become a professional marketer by developing professional marketing strategies following extensive research with employers and academics.  These standards have at their three focuses: insights, strategy and championing the customer.

Programme Details

Students who have successfully completed the programme will be awarded the Bachelor of Arts With Honours in Marketing by The University of Hull.

In Hong Kong, 9 modules will be offered. The modules are:

The module aims to provide a strong theoretical and empirical foundation by including broad range of content associated in understanding consumer behaviour. Students will be introduced to the main themes of consumer and business decision making with an in-depth analysis into threshold concepts such as Segmentation, Targeting and Positioning (STP).

The module aims to help students develop an understanding of the theories, principles and practice of integrated marketing communications. A range of marketing communications tools (e.g. advertising, direct marketing, sales promotion and public relations) will be considered with a view to examining how to use them in a coordinated and consistent way to achieve the strongest impact with target audiences. 

The module aims to:
1.    provide an appreciation of the value of data insights to marketers and how important marketing analytics are in strategic decision-making;
2.    give an understanding on how measurement techniques, aligned to business objectives, can establish and determine the effectiveness of marketing activities;
3.    outline the value of using appropriate data sources to enable effective marketing analysis, and of employing appropriate analytics tools and techniques to ensure effective marketing decision making; and
4.    challenge students to apply key concepts in statistics and analytics within a marketing context. 

This module aims to build skills and knowledge to equip students for Digital and Social Media marketing roles of the future. As this is a cutting-edge module, the content will have some flexibility in its syllabus to allow the inclusion of emerging topics which may become important over a short period of time.

The module aims to:

1.    examine how a firm internationalises the marketing function.
2.    identify and evaluate the methods of international market entry and development.
3.    explore and critique the development of an international marketing strategy.
4.    consider the implementation and control of international marketing strategies.
5.    provide an analytic decision-oriented framework for the development and implementation and control of international marketing programmes

The aims of this module are to: 

1.    develop students’ ability to integrate marketing concepts and principles into a comprehensive and coherent marketing strategy.
2.    develop students’ ability to select and apply appropriate planning tools with situational specificity
3.    provide an opportunity for students to advance their analytical and critical skills of specific marketing realities and to make complex strategic and tactical decisions to create or influence marketing strategies.
4.    engage students in reflective practice designed to foster deep learning.

The module aims to:
1.    provide students with opportunities to critically evaluate various change leadership approaches. 
2.    advance students’ understanding of how change might be managed in real organisational settings.
3.    promote students’ reflection on the skills required by business leaders and their own long-term development in this regard.

The module aims to:
1.    develop students’ advanced knowledge of services marketing and Customer Experience Management theory both as a distinct paradigm and as an integral element of wider marketing concepts to demonstrate the relevance of the subject to business and societal activity.
2.    develop students’ critical understanding of applied services marketing and Customer Experience Management in action: design of service offering, delivery and consumption.
3.    develop students’ critical appreciation of the value proposition in both b2b and b2c operating context to further knowledge of how organisations can connect with their customers in an ethical way.
4.    provide students’ with an opportunity advance their critical thinking and analytical and communication skills specifically link to Authentic Business Learning.

The module aims to:
1.    develop in students a critical understanding of knowledge of the research process within the field of business and   management research.
2.    develop in students the ability to critically evaluate a range of literature and data that is needed to solve a specific research problem.
3.    provide opportunities for students to critically examine the literature on a particular research problem fit in the business and management discipline, and in this context to further select and justify appropriate methodologies/approaches for a specific research problem.
4.    further Develop a number of Hull Graduate Attributes including the skills of critical analysis and decision making, independent learning, communication, self-management and networking.  

Application Code 2245-MK023A Apply Online Now
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  • Minimum duration is 18 months for this part-time programme.

  • All classes are held in HKU SPACE Learning Centres mainly on Hong Kong Island including Admiralty Center, Causeway, Fortress Hill, or North Point depending on room availability.
Non-Local Higher and Professional Education (Regulation) Ordinance

This is an exempted course under the Non-local Higher and Professional Education (Regulation) Ordinance. It is a matter of discretion for individual employers to recognise any qualification to which this course may lead.

Class Details

Face-to-face intensive seminars and local lectures by Hull or HKU SPACE lecturers are available
Intensive Seminars To be conducted on Thu, Fri evening, Sat & Sun half-day in the first two weeks of each term 18 hours
Local Lectures 3 hrs x 6 lectures on weekdays evening 18 hours
Tutorials 3 hrs x 2 tutorials on weekdays evening 6 hours

Professional Accreditation

Graduates of this programme meet the education requirement for various professional recognitions or courses, which include:

  • full membership of Hong Kong Institute of Marketing (HKIM); and
  • Postgraduate Diploma in Marketing*offered by HKU SPACE

*subject to the fulfillment of work experience requirement

Progression Path


Application Fee

HK$200 (non-refundable)

Course Fee
  • HK$13,250 per module (Tuition Fee rates are reviewed and agreed annually and published no later than June in the year of the next academic year start.)

Entry Requirements

All applicants must satisfy the admission requirements of the University of Hull before they may be considered for selection.

An applicant shall hold:

1.  a Higher Diploma in Business, or an Advanced Diploma in Marketing, or an Associate Degree of Business Administration or other equivalent qualifications awarded within the HKU system through HKU SPACE with a GPA of 2.0 or its equivalent;


2.  a related Higher Diploma, Advanced Diploma, or Associate Degree offered by HKU SPACE or a Higher Diploma, an Advanced Diploma, or an Associate Degree from other tertiary institutions in the areas of marketing, management, or business-related which are recognized by the University of Hull;

For 1. and 2. above, applicants holding a related Advanced Diploma shall preferably have 2 years of work experience.

Applicants of 1. and 2. above are considered to have met the English requirements. In other cases, applicants should have proof of English proficiency by having:

i) a Grade E in the Use of English in Hong Kong Advanced Level Examination (HKALE); or

ii) Hong Kong Diploma of Secondary Education (HKDSE) Examination with minimum score of overall level 4 in English Language (with a minimum of level 3 in each skill); or

iii) IELTS with minimum score of overall 6.0 (with a minimum 5.5 in each skill); or

iv) Pearson Academic Test of English with minimum score of overall 54 (with a minimum 51 in each skill); or

v) recognised equivalent.

Applicants with other equivalent qualifications will be considered on individual merit.

* Applicants holding the above qualifications mentioned in 1. awarded within the HKU system through HKUSPACE recognised by The University of Hull are considered as having met its English proficiency requirement and are therefore not required to provide additional proof of English language proficiency.


Examples of Awards to be Considered by Admission

Admission is not limited to graduates from the following programmes. Applicants from other programmes will be considered on a case-by-case basis.

Institutions Programmes
HKU SPACE Associate of Business Administration
Higher Diploma in Business
Higher Diploma in Business Management
Higher Diploma in Marketing
Hong Kong Community College Associate in Business (Business Management)
Associate in Business (Hospitality Management)
Associate in Business (Marketing)
Associate in Business
Associate in Business (International Business)
Associate in Business (Tourism Management)
Hong Kong Institute of Vocational Education Higher Diploma in Social Media and Digital Marketing
Higher Diploma in Business with E-Commerce
Higher Diploma in Event Marketing and Business Promotion
Higher Diploma in Business Administration and Management
Higher Diploma in China Business and Marketing
Higher Diploma in Marketing and Customer Analytics
School of Continuing Education, Hong Kong Baptist University Associate of Arts (Business Administration)
Associate of Arts (Marketing)
Lingnan Institute of Further Education Associate of Business Studies (Business Management)
Hong Kong College of Technology Higher Diploma in Social Media and Creative Marketing


  • The CEF Institution Code of HKU SPACE is 100
CEF Courses
COURSE CODE 33Z122271 FEES $12,500 ENQUIRY 2910-7619
COURSE CODE 33Z122247 FEES $12,500 ENQUIRY 2910-7619
COURSE CODE 33Z122255 FEES $12,500 ENQUIRY 2910-7619
Continuing Education Fund Reimbursable Course Continuing Education Fund Reimbursable Course (selected modules only)
Some modules of this course have been included in the list of reimbursable courses under the Continuing Education Fund.

Bachelor of Arts With Honours in Marketing

  • This course is recognised under the Qualifications Framework (QF Level [5])


Online Application Apply Now

Application Form Application Form

Enrolment Method

All applicants are required to complete the application form and submit it with ONE set of the following supporting documents together with application fee of HK$200 to any of the HKUSPACE enrolment centres:

1.Certified true copies* of full educational certificates and transcripts;

2. Original / Certified true copies* of testimonials or other documentary proof of the applicant’s working experience;

3. Photocopy of Hong Kong Identity Card#;

*Certified true copies: Original certificates and transcripts together with the copies are required to be presented to any HKUSPACE enrolment centres for verification.
#To study in Hong Kong, all non-local applicants are required to obtain a student visa issued by the Immigration Department of the HKSAR Government, except for those admitted to Hong Kong for employment or as dependants, who do not need prior approval before taking up part-time studies. It is the responsibility of individual applicants to make appropriate visa arrangements. Holding an acceptance letter to a HKU SPACE academic programme/course does not guarantee the issue of a student visa. Applicants may wish to note that part-time courses are generally not considered by the Immigration Department for visa purposes except for self-financed, locally accredited taught postgraduate programmes.
Payment Method


1. Cash, EPS or WeChat Pay

Course fees can be paid by cash, EPS or WeChat Pay at any HKU SPACE enrolment counters.

2. Cheque or Bank Draft

Course fees can also be paid by crossed cheque or bank draft made payable to "HKU SPACE". Please specify the programme title(s) for application, student's name, and student card number (if applicable).

3. VISA/MasterCard

Applicants may also pay the course fee by VISA or MasterCard, including "HKU SPACE MasterCard", at any HKU SPACE enrolment centres. Holders of HKU SPACE MasterCard issued by Bank of East Asia may enjoy a 10-month interest-free instalment for tuition fee of courses at HK$2,000 or above. The course must be enrolled under the cardholder’s name. For enquiries, please contact our staff at any of the enrolment centres.


  1. For general and short courses, applicants may be required to pay the course fee in cash or by EPS, Visa or MasterCard if the course is to start shortly.
  2. Fees paid are not refundable except under very exceptional circumstances, subject to the School’s discretion.  In exceptional cases where a refund is approved, fees paid by cash, EPS, cheque or PPS (for online payment only) will normally be reimbursed by a cheque, and fees paid by credit card will normally be reimbursed to the payment cardholder’s credit card account.
  3. In addition to the published fees, there may be additional costs associated with individual programmes. Please refer to the relevant course brochures or direct any enquiries of the relevant programme teams for details.
  4. Fees and places on courses cannot be transferred from one applicant to another. Once accepted onto a course, the student may not change to another course without approval from HKU SPACE. A processing fee of $120 will be levied on approved transfers.
  5. Receipts will be issued for fees paid but HKU SPACE will not be responsible for any loss of receipt sent by mail.
  6. For additional copies of receipts, please send a stamped, self-addressed envelope with a completed form and a crossed cheque for $30 per copy made payable to "HKU SPACE". Such copies will normally only be issued at the end of a course.
  7. All fees are subject to change without prior notice.

Partner Details


The University of Hull - Business School

Established in 1928, the University of Hull encompasses world-class teaching, research, impressive facilities, and a strong support network for over 22,000 students. The University is truly international, with 125 countries being represented on campus and on distance-taught programmes around the world. Independent surveys have repeatedly shown that our undergraduates are some of the most satisfied students – we have been voted into the top ten universities for student satisfaction in six out of the eight annual National Student Surveys carried out so far. Our international students agree – according to the International Student Barometer, 89.1% were satisfied or very satisfied with their overall learning experience.

Hull University Business School offers a wealth of opportunities to pursue undergraduate and postgraduate study and research, all designed to enhance your professional or academic career. Our degrees all build a strong understanding of the complexities of the global business environment to help you develop into a responsible, resourceful business leader. Marketing at Hull scored an impressive 98% overall satisfaction rate in the most recent National Student Survey (NSS) among final year undergraduate students studying the course which testify high teaching quality, innovative teaching, engaging lecturers, high level of student support, and connections with business. 

Recognition from two of the leading global accreditation systems for business schools (AACSB and AMBA) has confirmed HUBS status as a leading business school. AACSB accreditation, an internationally recognised accreditation specialised for business schools, is held by less than 5% of the world’s 13,000 business programmes. The Hull MBA provides an internationally recognised qualification and is accredited by the Association of MBA. In Hong Kong, Bachelor of Arts (Hons) Marketing and Bachelor of Arts (Hons) Marketing and Management are accredited by the Hong Kong Council for Accreditation of Academic and Vocational Qualifications for a period from September 2015 to August 2024.