Study a Part-Time UK Bachelor's Degree in HK (Advertising/PR/Journalism/Media Production)

BA Mass Communications, Advertising & Public Relations

This 14-month intensive programme provides students with the knowledge both theoretically and practically to have a successful career in advertising, corporate/organisational communication, media relations, branding, employee communication, and PR. Students will develop an excellent understanding of communication, advertising and PR principles. Working both on their own and as part of a team, students will also gain transferable skills and develop their confidence in presenting work and ideas to their peers, lecturers and professionals in the industry.

• This programme has over 25 years of history in Scotland;
• Edinburgh Napier is ranked 23rd in the Guardian University League table 2019 in the area of Journalism, Publishing and Public Relations; and
• Graduates of this programme satisfy the education requirement for Associate Membership in the Chartered Institute of Public Relations (CIPR).

Bachelor of Arts (Honours) Media and Cultural Production

This programme not only enables students to understand critical and creative approaches to the study of everyday life and the media but also involves the development of creative digital media projects and engagement in cultural research. Students will develop skills and expertise in media production, cultural research, events management, and writing for different contexts and audiences.

• The programme has a strong focus on contemporary screen media which include television, film, photography, mobile/social media, and their users’ reception;
• Students have the opportunity to undertake a production project as part of their final-year study under the guidance of experienced media lecturers and media professionals; and
• ​Students will be assessed by a combination of practical assignments including blogs, photo essays and multimedia projects which enhance both their analytical skills and professional knowledge in digital media production.

Bachelor of Arts (Honours) Multimedia Journalism

This programme is offered by the Department of Languages, Information & Communications at Manchester Metropolitan University which provides more than 10 undergraduate and postgraduate programmes in the areas of information, digital media, web development, communications and multimedia journalism. In the area of Journalism, Publishing & Public Relations, Manchester Metropolitan University is ranked 26th out of 66 universities in the UK (The Guardian University Guide 2019).

• Developing solid news gathering, writing and editing skills;
• Engaging with the ever-changing processes of production, circulation and consumption in today’s and tomorrow’s journalism industry; and
• Exploring a wide range of multimedia platforms including print, broadcast, online and social media.