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Marketing Public Relations and Corporate Communication

Public Relations and Corporate Communication

Public Relations (PR) and Corporate Communication skill sets are in high demand in today's global business and communications environment. HKU SPACE provides a series of courses to equip students with knowledge and practical skills in Corporate Brand Communication, New Communication Tools and Upcoming Trends in PR, Content Creation and Management, PR Campaign Planning and Implementation, Key Performance Indications (KPIs) and Effectiveness Measurement of PR Campaigns and Crisis Management. Effective Multimedia Writing Skills will be polished and refined across a variety of evolving digital platforms, including social media, blogs, and the Web.

These courses are developed to cater for the career and business needs of practitioners of PR industries, business owners, sales, management, marketing, IT with extended tasks in commercial firms, NGOs, public utilities and government, or those who plan to pursue a career in PR and corporate communication.

Public Relations and Corporate Communication Programmes

Programmes Type

Programme Type


Start Date

Class Schedule

Financial Assistance


Hong Kong Island


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Edinburgh Napier University, United Kingdom
Committed first and foremost to producing effective and reflective practitioners, this programme is contemporary and cutting edge, focusing on providing students with the knowledge both theoretically and practically to have a successful career in advertising, corporate/organisational communication, media relations, branding, employee communication, and PR. Students will develop an excellent understanding of communication, advertising and PR principles. Working both on their own and as part of a team, students will also gain transferable skills and develop their confidence in presenting work and ideas to their peers, lecturers and professionals in the industry.
Start 23 SEP 2024 (MON)
Duration 14 months
Fee Full Tuition Fee

Bridging Module Fee
HK$2,800 (for students without strong media/marketing/PR background)
The rapid development in digitalization and multi-channel retailing has transformed the retail landscape. Total customer satisfaction has been redefined through personalized shopping experience via multi-channel retailing. Nowadays, customers may use more than one sales channels to shop. This part-time advanced diploma programme equips you with new retail management knowledge and skills for multichannel retailing through in-store, online, mobile retailing, etc.
Start 02 JUL 2024 (TUE)
Duration 20 months to max. 40 months
Fee HK$4,250 per module (subject to change without prior notice)
The rapid development in digital technology and new social media massively reshaped the advertising industry and the public relations (‘PR’) practices and communications.  This programme is a fast track to equip executives in marketing, advertising or PR with new knowledge and skills in digital advertising, psychology in advertising, social media, consumer behaviour, and multimedia writing, etc., in order to enhance their market competitiveness.
Start 02 JUL 2024 (TUE)
Duration 20 months to max. 40 months
Fee HK$4,250 per module (Subject to change without prior notice)
The programme is to equip students with proficient corporate communication skills to communicate with stakeholders and the knowledge to develop a crisis management plan.
Start 03 JUL 2024 (WED)
Duration 42 hours
Fee HK$4,350 (Subject to change)
The driving questions for this course are: how, when, and why an organisation communicates with its public? This course provides an overview of the strategy and practice of corporation communication. Core communication and management principles, as well as critical research are discussed in the context of specific cases. The content will cover communication to both internal and external audiences. The fundamental distinctions between the methods and means of communication will be addressed and principles of integrated communication strategy discussed.
Start To be advised
Duration 3 months
Fee HK$2800
開課日期 2024年9月2日 (星期一)
修業期 2年