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市場營銷學 零售,時裝及奢侈品品牌管理

零售,時裝及奢侈品品牌管理

香港被譽為購物天堂。在香港購物有許多好處,例如免銷售稅(酒類及香煙除外),多類型的品牌選擇,高質素的零售環境及完善的購物保障。消費者很容易便可以找到全世界知名的時裝及奢侈品品牌。活躍的零售市場促使市務人員及商業專才需要進修最新的零售銷售及品牌管理知識,為事業晉升作好最佳準備。

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timetable

持續進修基金
Programmes Type

課程程度

開課日期

上課日期

學費資助

上課地點

香港島

九龍

訂閱 e-資訊
This programme provides a firm foundation to equip you with knowledge and skills in developing brand strategies and managing brands in a multi-cultural market environment. It also prepares you for higher education at degree level and career advancement in brand management in a competitive market environment.
PT
Start 06 MAR 2023 (MON)
Duration 20 months to max. 40 months
Fee HK$4,000 per module (subject to change without prior notice)
This programme is designed to provide students with a basic understanding of the key management operations in retail business to prepare them for day-to-day retail operations. 
PT
Start 03 JUL 2023 (MON)
Duration 4 months
Fee HK$4,350 (Subject to change without prior notice)
本課程旨在教授學員珠寶行業的專業營銷理論及實踐知識。課程內容包括寶石學,行業宏觀營商環境,奢侈品消費者行為學,客戶關係管理,品牌策略,及商業運營分析。
PT
開課日期 待定
修業期 2個月
課程費用 課程費用
HK$7,300

HK$7,000 (早鳥優惠- 凡於2022年3月3日或之前報名)

HK$7,000 (二人同行優惠)

校方有權利就課程費用作出更改
英國龍比亞大學
The MSc in Marketing with Festival and Event Management is a two-year part-time programmes jointly offered by Edinburgh Napier University and HKU SPACE since Year 2010. Edinburgh Napier is based in one of the most important global destinations for tourism, festival and events. The University's postgraduate programmes were developed to support international tourism and event management development. The programmes aimed to equip students with the knowledge and intellectual capabilities to successfully develop a career in marketing, festival and event management.
PT
Start 13 FEB 2023 (MON)
Duration 24 months to 28 months
Fee HK$93,500 (payable in two instalments)

This postgraduate Diploma is designed to provide opportunities for marketing or retailing practitioners in the fashion business to develop the knowledge, international perspective and managerial skills required to enhance their company’s competitiveness, innovative capabilities and brand reputation. This programme also helps students acquire analytical skills to pursue a career in the fashion business.

PT
Start 06 MAR 2023 (MON)
Duration 12 months to 24 months
This Postgraduate Diploma is designed to provide opportunities for practitioners in the luxury goods and services business to develop the knowledge, international perspective and managerial skills required to enhance their company’s competitiveness, innovative capabilities and brand reputation. This programme also helps students acquire analytical skills to pursue a career in the luxury business sector.
PT
Start 06 MAR 2023 (MON)
Duration 12 months to 24 months
This programme provides a firm foundation to equip you with knowledge and skills in developing brand strategies and managing brands in a multi-cultural market environment. It also prepares you for higher education at degree level and career advancement in brand management in a competitive market environment.
PT
Start 06 MAR 2023 (MON)
Duration 20 months to max. 40 months
Fee HK$4,000 per module (subject to change without prior notice)
The rapid development in digitalization and multi-channel retailing has transformed the retail landscape. Total customer satisfaction has been redefined through personalized shopping experience via multi-channel retailing. Nowadays, customers may use more than one sales channels to shop. This part-time advanced diploma programme equips you with new retail management knowledge and skills for multichannel retailing through in-store, online, mobile retailing, etc.
PT
Start 06 MAR 2023 (MON)
Duration 20 months to max. 40 months
Fee HK$4,000 per module (subject to change without prior notice)
This programme is designed to provide students with a basic understanding of the key management operations in retail business to prepare them for day-to-day retail operations. 
PT
Start 03 JUL 2023 (MON)
Duration 4 months
Fee HK$4,350 (Subject to change without prior notice)
The programme is to examine the behavioural intention of digital consumers and to examine the omnichannel retailing strategy for omnichannel retailing business to enhance the consumer experience.
PT
Start 03 JUL 2023 (MON)
Duration 42 hours
Fee HK$4,350 (Subject to change without prior notice)
The programme is designed for diamond traders, diamond experts, appraisers and graders, jewellers and designers, diamond and jewellery lovers, sales managers, and buyers. Students will study the 4C’s: Carat, Colour, Clarity and Cut, and determine the quality and value of a stone. Students will also learn identification methods to detect the most common stimulants, and be able to operate the professional microscope and other gemological equipment appropriately.  
PT
Start To be advised
Duration 58 hours
Fee Course Fee : HK$28,000
This programme aims to enhance the skills for those working in the fashion industry in the areas of retailing, buying and/or merchandising. Participants will learn the structure of the global fashion market, trend research, buying functions, range planning, sales analysis and profit management.   
 
PT
Start To be advised
Duration 30 hours
Fee HK$6000