

市場營銷學 數碼及社交媒體推廣
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課程旨在為學員提供實用的策略和工具以建構、發展、及管理品牌,讓他們掌握在數碼時代建立及管理成功品牌的要素和技巧。
此課程包含了設計思維(design thinking)的元素,務求激發學員的創意,應用到品牌管理的工作上。
HK$7,300
HK$7,000 (早鳥優惠- 凡於2022年3月3日或之前報名)
HK$7,000 (二人同行優惠)
校方有權利就課程費用作出更改

(HK$21,720 to HK$31,120 per module; and subject to annual change without prior notice)


The MSc in Marketing with Digital Strategy is a two-year part-time programme jointly offered by Edinburgh Napier University and HKU SPACE. The programme equips students with the digital skills and strategic marketing knowledge to meet current demand for people who can thrive in the digital business environment. Suitable for those with no previous marketing knowledge, this higher degree will increase students’ employability, empowering students to have the confidence and knowledge to meet employers’ present and future digital and marketing needs, and give students the advanced digital skills necessary to develop new business and marketing opportunities.