酒店及旅遊業管理課程及短期課程 - 香港大學專業進修學院。瀏覽我們的兼讀制及全日制課程。
Main content start
Change.每天多學一點 改變.可大可小

款客、旅遊及活動 酒店及旅遊業管理

酒店及旅遊業管理

酒店和旅遊管理課程全部經過精心、專業設計,以滿足行業的新興需求。課程由資深行內從業員和/或著名的英國普利茅斯大學講師授課。 我們採用以學生為中心的教學方法,旨在激發學生的興趣,擴濶他們的國際視野,提升他們在香港和地區以外的就業能力。 全面的銜接途徑(從高等文憑、銜接學士學位到碩士學位課程)為來自不同學術和專業背景的學生提供最佳的學習選擇。

持續進修基金
Programmes Type

課程程度

開課日期

上課日期

學費資助

地點

香港島

九龍

訂閱 e-資訊

PROGRAMME OBJECTIVES

The programme aims to produce graduates who are broadly informed about all aspects of the nature and operation of the hospitality industry and its inter-relationship with the broader social, cultural and economic context. Graduates are able to display originality and inventiveness, and are capable of independent and entrepreneurial thinking. This programme also imparts an in-depth knowledge of the theoretical and technical aspects of management of a variety of hospitality industry business operations to students; and they are nurtured to have customer-focused mindset and cross-cultural skills and knowledge to work in multi-cultural environments.

PT
Start 11 JUL 2022 (MON)
Duration 22 months
Fee *HK$4,740 per module (2 modules per semester: *HK$9,480, Total programme fee : *HK$47,400)
(*The tuition fee is reviewed annually and is subject to change without prior notice.)


PROGRAMME OBJECTIVES

The programme aims to introduce an expanding field of customer experience management in the travel and tourism industry. Customer experience has become a critical differentiator in today’s competitive market environment, tourism and travel service companies can strengthen their brand preference and improve customer loyalty and satisfaction through valued and memorable customer interactions. This programme imparts an in-depth knowledge and understanding of guest relationship management, cross-cultural management, and people management in a variety of tourism and travel service business operations to students.   

PT
Start 11 JUL 2022 (MON)
Duration 22 months
Fee *HK$4,740 per module (2 modules per semester: *HK$9,480, Total programme fee : *HK$47,400)
(*The tuition fee is reviewed annually and is subject to change without prior notice.)

PROGRAMME OBJECTIVE

This programme aims to equip hospitality leaders with a solid knowledge of the management in food and beverages administration and other related products in hotel banqueting and catering in the workplace. It covers basic knowledge of bar management in operations and the advantages and disadvantages of franchise business. Upon the completion of the programme, students will be able to handle different customer service scenarios, draft training plan in restaurant operations and the planning of staff development in food and beverage. This programme develops students’ managerial skills needed in both food and beverage as well as hospitality industries for applying in their workplace or further study. 

PT
Start 11 JUL 2022 (MON)
Duration 39 hours
Fee HK$5,200 per programme
(*The tuition fee is reviewed annually and is subject to change without prior notice.)
Hotel revenue management analytics is cross-functional and cross-disciplinary. Revenue management is key to hotel business because hotel room has fixed capacity, perishable inventory, and time-variable demand. The team of reservation and front desk departments in hotels needs to learn the principles of revenue management regarding how to apply pricing and length-of-stay tools, manage overbooking, forecast demand, and measure the revenue management performance.  Successful revenue management strategies hinge on the ability to forecast demand and to control room availability and length of stay. This practical knowledge also needs to disseminate and communicate to those working in other hotel departments, so that they can collaborate together towards the overall pricing strategies to maximize profitability.
 
PT
Start 09 NOV 2022 (WED)
Duration 10 weeks
Fee HK$9,000 per programme
(*The tuition fee is reviewed annually and is subject to change without prior notice.)

PROGRAMME OBJECTIVE

This programme aims to equip business leaders in both resort and hotel organisations with comprehensive knowledge of the planning, operation as well as management principles for hotels and resorts. It also covers branding and marketing, finance and revenue, service management, customer relationship management and information technology issues. Upon completion of the programme, students will be able to distinguish the management of back of the house and heart of house and describe the differences of various departments in resort and hotel organisations. With the trend of integrating hotel and resort, there is a demand for students equipped with understanding on how to organise a successful business for a resort and its unique characteristics. 

PT
Start 01 MAR 2023 (WED)
Duration 39 hours
Fee HK$5,200 per programme
(*The tuition fee is reviewed annually and is subject to change without prior notice.)

PROGRAMME OBJECTIVE

This programme aims to provide students with the basic concepts and knowledge in tourism and hospitality. It covers a wide range of industrial knowledge, including vast majority of business organisations, structures in travel and tourism industries as well as different career pathways in airlines, theme parks, travel agencies, hotels, restaurants, and cruise industry. Upon completion of the programme, students will be able to identify and examine travellers’ purposes of visiting a destination and travellers’ motivations by understanding the industrial trends, statistics, contributing factors and stages in the historical development of tourism. The new travelling modes and experiences in 21st Century as well as the professional ethic consideration will also be discussed via various real-world case studies.

PT
Start 01 NOV 2023 (WED)
Duration 39 hours
Fee HK$5,200 per programme
(*The tuition fee is reviewed annually and is subject to change without prior notice.)

PROGRAMME OBJECTIVE

This programme aims to introduce to students an overview of digital technology applications in hospitality, tourism and event industries, including the digital technologies (e.g. ‘Internet of Things’ (IoT), e-booking and e-purchasing) and digital tools (e.g. FaceBook page, YouTube, Twitter and MakeMyTrip.com). It covers how these applications influence the management of international hospitality, tourism and event businesses as well as the characteristics of digital consumers’ decision making.

Upon the completion of the programme, students will learn the contemporary trends in on-line payment, web-marketing, and the importance of web presence for international hospitality, tourism and event businesses. Case studies will be shared to enhance students’ understanding of the good practices / applications in the real-world setting, including the sectors of destination, hotel, restaurant, tourism attraction, airline…etc.

PT
Start To be advised
Duration 33 hours
Fee HK$5,200 per programme
(*The tuition fee is reviewed annually and is subject to change without prior notice.)

PROGRAMME OBJECTIVE

This programme aims to equip the hospitality, tourism and event practitioners with the concepts of marketing. It covers products, pricing, internal marketing strategy (people) and customer satisfaction, promotion, digital marketing strategy, and distribution channels in the tourism, hospitality and event industries. The programme also aims to give students an opportunity to extend their understanding of marketing in the hospitality, tourism and event contexts. It offers a wide range of academic knowledge, including how to examine the marketing environment and its likely impacts, how to access the market segmentation, targeting and positioning strategies in use for the hospitality, tourism and event industries specifically. Upon completion of the programme, students will be able to prepare a marketing plan for the hospitality, tourism and event organisations. 

PT
Start To be advised
Duration 39 hours
Fee HK$5,200 per programme
(*The tuition fee is reviewed annually and is subject to change without prior notice.)
導賞員訓練系列包括香港中西建築、歷史文化、地質生態及古蹟保育,務求讓學員對香港歷史文化及古蹟教育有較深入的了解,並通過考察/實習課,有助學員成為稱職的導賞員。

本課程旨在讓學員了解早期「新界」原居民在大埔的活動,查考英軍佔領進駐新界後在區內推行的各項設施,以及探索區內的歷史文化及建築,並設一天戶外考察。
PT
開課日期 2022年7月12日 (星期二)
修業期 3星期共10小時
課程費用 HK$980

導賞員訓練課程系列包括香港中西建築、歷史文化、生態古蹟教育及博物館教育導賞,務求讓學員對香港歷史文化及古蹟教育有較深入的了解,並通過考察,有助學員成為稱職的導賞員,進而從事教育導賞的相關活動。

本課程旨在讓學員進一步了解九龍的生態及歷史文化,以魔鬼山和鯉魚門為重點,並進行戶外考察。

PT
開課日期 2022年10月12日 (星期三)
修業期 3星期共9小時
課程費用 HK$820