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Marketing Digital and Social Media Marketing

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  3. Certificate for Module (Growth Hacking in Digital Marketing)

Certificate for Module (Growth Hacking in Digital Marketing)
證書(單元 : 數碼營銷之成長駭客)

CEF Reimbursable Course

CEF Reimbursable Course

Microcredential Course

Course Code
MK084A
Application Code
2185-MK084A
Certificate for Module (Growth Hacking in Digital Marketing)
QF Level: 5 QR Registration No.: 22/000231/L5 QR Registration Validity Period: 01 Jun 2022 - on-going
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Continuing Education Fund
Continuing Education Fund

This course has been included in the list of reimbursable courses under the Continuing Education Fund.

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Credit
6
Study mode
Part-time
Start Date
11 May 2024 (Sat)
Duration
30 hours
Language
English
Course Fee
HK$7500
Deadline on 28 Apr 2024 (Sun)
Enquiries
2867 8313
28610278
ws.chiu@hkuspace.hku.hk
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Highlights

The programme aims to enhance the concepts and skills for modern marketers who wish to improve their job performances. Participants will learn the concepts and tools of digital marketing, understand the successful cases in growth hacking marketing, and employ digital growth tools to maximize marketing performance.

Programme Details

The programme will be taught in part-time face-to-face mode. It consists of 15 hours of lectures and 15 hours of Computer workshop. The lecturer will use real case studies for discussion and analysis.  

On completion of the programme, students should be able to

  1. apply the growth hacker mindset in marketing;
  2. develop a map for the organization’s digital presence;
  3. devise a data strategy for digital interactions; and
  4. apply digital marketing tools in attracting and retaining customers.

SYLLABUS

1

Introduction

2

Building a Digital Brand

3

Traffic Acquisition
4

Give me DATA
5

Iteration and Optimization
6

Tools and Challenges

ASSESSMENT AND AWARDS

There are two pieces of assessments in this programme,  an Individual assignment and a Group project. 

Assessment Type and Weighting

Assessment Format and Duration

Pass Mark
Individual assignment (50%) A 1,500-word essay

50% and above
Group project (50%)

A growth hacking marketing proposal presentation 20 minutes including a question-and-answer component

 

 50% and above

Students who have achieved not less than 70% attendance, obtain ‘Pass’ on BOTH Individual assignment (50%) and Group project (50%) will be awarded within HKU system through HKU SPACE the Certificate for Module (Growth Hacking in Digital Marketing)  證書(單元 : 數碼營銷之成長駭客). 

TUTOR

Tutor :  Mr. Vishwas Thakkar

vishwas 

Vishwas Thakkar is Founder and Head Digital Strategist at Concinnity, specializing in analytics, marketing automation and Search Engine Optimization. In his existing role he gives advice to clients from various industries like fitness, insurance, publishing, fashion, e-commerce, food & beverage etc regarding development and implementation of online marketing strategies, to achieve predefined objectives.


He is a post-graduate in Business Management and has bachelor in Engineering with major in Information Technology. His prior experience as a software professional includes working with various investment banks including ABN AMRO, Merrill Lynch, Thomson Reuters, Morgan Stanley and RBS. This unique blend of exposure in IT, business consulting and the digital world puts him in a unique position to understand the challenges in digital marketing and make tactical, efficient and results driven strategies.

Timetable

rr

Application Code 2185-MK084A Apply Online Now
Apply Online Now

Class Details

 

 

Fee

Application Fee

HK$150 (Non-refundable)

Course Fee
  • Course Fee : HK$7500

Entry Requirements

Applicants shall:

  1. hold a bachelor’s degree awarded by a recognized university or equivalent; or
  2. hold an Associate Degree / a Higher Diploma or equivalent, and have at least 2 years of work experience.

Applicants with other qualifications will be considered on individual merit.

CEF

  • The CEF Institution Code of HKU SPACE is 100
CEF Courses
Certificate for Module (Growth Hacking in Digital Marketing)
證書(單元 : 數碼營銷之成長駭客)
COURSE CODE 33C138956 FEES $7,500 ENQUIRY 2867 8313
Continuing Education Fund Continuing Education Fund
This course has been included in the list of reimbursable courses under the Continuing Education Fund.

Certificate for Module (Growth Hacking in Digital Marketing)

  • This course is recognised under the Qualifications Framework (QF Level [5])

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Online Application Apply Now

Application Form Download Application Form

Enrolment Method
Payment Method
1. Cash, EPS, WeChat Pay Or Alipay

Course fees can be paid by cash, EPS, WeChat Pay or Alipay at any HKU SPACE Enrolment Centres.

2. Cheque Or Bank draft

Course fees can also be paid by crossed cheque or bank draft made payable to “HKU SPACE”. Please specify the programme title(s) for application and the applicant’s name.. You may either:

  • bring the completed form(s), together with the appropriate course or application fees in the form of a cheque, and any required supporting documents to any of the HKU SPACE enrolment centres;
  • or mail the above documents to any of the HKU SPACE Enrolment Centres, specifying  “Course Application” on the envelope.  HKU SPACE will not be responsible for any loss of payment sent by mail.
3. VISA/Mastercard

Applicants may also pay the course fee by VISA or Mastercard, including the “HKU SPACE Mastercard”, at any HKU SPACE enrolment centres. Holders of the HKU SPACE Mastercard can enjoy a 10-month interest-free instalment period for courses with a tuition fee worth a minimum of HK$2,000; however, the course applicant must also be the cardholder himself/herself. For enquiries, please contact our staff at any enrolment centres.

4. Online Payment

Online application / enrolment is offered for most open admission courses (course enrolled on first come, first served basis) and selected award-bearing programmes. Application fees and course fees of these programmes/courses can be settled by using "PPS by Internet" (not available via mobile phones), VISA or Mastercard. In addition to the aforesaid online payment channels, continuing students of award-bearing programmes, if their programmes offer online service, may also pay their course fees by Online WeChat Pay, Online Alipay and Faster Payment System (FPS). Please refer to Enrolment Methods - Online Enrolment  for details.

Notes

  • If the programme/course is starting within five working days, application by post is not recommended to avoid any delays. Applicants are advised to enrol in person at HKU SPACE Enrolement Centres and avoid making cheque payment under this circustance.
  • Fees paid are not refundable except under very exceptional circumstances (e.g. course cancellation due to insufficient enrolment), subject to the School’s discretion. In exceptional cases where a refund is approved, fees paid by cash, EPS, WeChat Pay, Alipay, cheque or PPS (for online payment only) will normally be reimbursed by a cheque, and fees paid by credit card will normally be reimbursed to the payment cardholder's credit card account.
  • In addition to the published fees, there may be additional costs associated with individual programmes. Please refer to the relevant course brochures or direct any enquiries to the relevant programme team for details.
  • Fees and places on courses cannot be transferrable from one applicant to another. Once accepted onto a course, the student may not change to another course without approval from HKU SPACE. A processing fee of HK$120 will be levied on each approved transfer.
  • Receipts will be issued for fees paid but HKU SPACE will not be repsonsible for any loss of receipt sent by mail.
  • For payment certification, please submit a completed form, a sufficiently stamped and self-addressed envelope, and a crossed cheque for HK$30 per copy made payable to "HKU SPACE" to any of our enrolment centres. 
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