Marketing & HospitalityHospitality, Tourism & Events
Certificate for Module (Butler Service)
CEF Reimbursable Course (selected modules only)
- Study mode
- Start Date
- 19 Apr 2020 (Sun)
- 4 weeks to 6 weeks
- English, supplemented with Chinese
- Course Fee
- HK$15,000 per programme *(excluding the field trip expenses)
This course has been included in the list of reimbursable courses under the Continuing Education Fund (CEF).
此課程已列入持續進修基金 CEF 認可課程
This programme aims to meet the continuing education and professional development needs of those who are currently working in the business aviation field or those who have aspirations in developing their future careers in the private jet business. The programme provides core private jet management and operation concepts, as well as specialized knowledge in delivering premium inflight butler services. A broad and holistic view of private jet management will be given to students with particular emphasis on hospitality service techniques.
Butler service skill is the core knowledge and skillsets that should be acquired by attendants who are now serving or aspired to serve in private jets, serviced apartments, luxury hotels and super yachts. The needs of manpower with such expertise and skillsets are well expressed among many luxury hospitality service providers in Hong Kong and in the region. Students graduating from this programme will pursue a career in the luxury service sector.
This programme is designed for students who are interested in butler service provision in the luxury and private settings of hotels and resorts, yachts and private jets. Students will be introduced professional service skills and exceptional standards of butlers in different aspects, such as etiquette and protocol, valeting services, table management, housekeeping management, and food & beverage preparation.
FIVE REASONS TO STUDY THIS PROGRAMME AT HKU SPACE!
(1) Potential Employment Opportunities:
After completion of the programme, students may pursue career opportunities in butler service provision in the luxury and private settings of hotels and resorts, super yachts and private jets. Our teachers are in the field who can give you solid and useful advice!
Ms. Jenny Lau, Group President, Sino Jet.
“Being the founder and group president of Sino Jet, I am proud that Sino Jet is the fastest growing business jet operator in Asia Pacific with expertise in aircraft management, aircraft charter, aircraft maintenance, ground handling services and crew resources management training. China has the strongest demand on business jet travel among Asia Pacific, the movement and international business aviation has been increasing every year and demands of business aviation has been growing in Japan, Singapore and Taiwan.
To accommodate the increasing number of aircraft movement, government, operators and a community of industry professionals have continued to expand service scope and make progress on key initiatives in different regions to meet the growth in traffic demand. Under the circumstances, we need more newcomers to enter the business aviation industry. We believe that the passion of young people are grabbing the reins of the industry and pushing it to ever-greater heights.
As an industry leader, I am honoured to have HKU SPACE support in business aviation industry. I hope every student can be well equipped from the course, I am sure every students would start doing things differently from the moment they stepped out of the room.”
(2) Strong Connections with Business Aviation Industry and Eligibility of Student Membership:
HKUSPACE works closely with two business aviation industry associations namely:
(a) Association of Business Aviation Professionals’
It may provide useful employment information to our students. Association of Business Aviation Professionals is renowned for the excellence in its training standard and the first non-profit private jet industry association in Asia.
(b) Asian Business Aviation Association (AsBAA)
AsBAA Discovery is a non-profit association representing business and general aviation in Asia. THREE major benefits of joining this association: 1) Connect students and job-seekers of all ages with careers in business and private aviation; 2) Attend the unique and special events of AsBAA to enrich the industrial knowledge; 3) Excellent networking opportunities.
“We are truly excited about this step forward for AsBAA Discovery and the community. We are confident that the partnership with HKU SPACE will benefit young people while ensuring that business aviation is front and centre of aviation education programmes in Asia. We look forward to the programme’s launch and to furthering Discovery’s meaningful impact from the grassroots of education”.
(3) Financial Assistance:
(a) Maritime and Aviation Training Fund
The $100 million Maritime and Aviation Training Fund (MATF) approved by the Legislative Council in January 2014 came into operation on 1 April 2014. The Fund is to sustain and enhance existing training schemes and scholarships, as well for launching new initiatives for the aviation sector. The aim is to build up in due course a vibrant, diversified and competitive pool of professionals and technical personnel to support Hong Kong’s future development in the aviation sector. Each Eligible applicant of Professional Training and Examination Refund Scheme (ProTERS) are refunded with 80% of the fees after completing approved courses or passing examinations, subject to a cap of $18,000 (whichever is less) for the pre-approved course/examination (LINK ). Please note that the eligible applicant should be full-time employment in the aviation sector with an organization/company in Hong Kong.
(b) Continuing Education Fund (CEF)
Some modules of this course have been included in the list of reimbursable courses under the Continuing Education Fund (CEF).
此課程已列入持續進修基金 CEF 認可課程(只限部分單元)
*According to the terms and conditions of the Continuing Education Fund, students seeking reimbursement of the fees under CEF must not have obtained any other publicity-funded financial assistance, such as MATF, for the same module to avoid double benefits.
(4) Valuable Field Trip Experiences:
Students will be arranged to overseas and/or local field trips (e.g. Hong Kong International Cruise and Yacht Festival 2019, yacht club, Zhuhai/Macau/Shanghai AIRSHOW, Hong Kong Business Aviation Centre, Private Jet aircraft visit, luxury hotel, wine cellar, cigar shop, etc…). They will be able to learn the ground and/or on-board operation and procedures in real world setting through these visits, gain the latest development and trends of the business aviation industry from different guest speakers and teachers who are practitioners in the luxury cruise, super yacht, private jet management companies and/or luxury hospitality service providers.
(5) Experienced teachers:
Our teachers come from strong hospitality and/or business aviation industry background, and students will gain extensive industrial knowledge with a lot of insights from teachers.
Teacher/ Guest Speaker Profile:
Ms Cindy Tse
Director Cabin Services,
Sino Jet Management Limited
My teaching philosophy is “to always thrive for the best” which means that students should always focus on positivity and improve for self- betterment. After completion of the course, we have several successful stories and some of them had final interviews lined up in the private jet sector industry. “”
- Commercial and Private Airline and Airport Management
- Leadership & Talent Development
- Luxurious Service & Hospitality
- Gained working experience in the aviation industry for more than 20 years
- Specialized in Team Leadership & Talent Management Programs
- Design and deliver behavioral and organizational development programs
- Certified Etiquette, Manners & Life Skills Trainer
- Certified Crew Resources Management Trainer
- Certified FISH ©Trainer
- CIPD In Learning & Development
- Energetic and experienced multi-lingual professional with solid track record of supporting senior executives in maintaining the highest standards of premium customer satisfaction
INTENDED LEARNING OUTCOME
On completion of the programme, students should be able to:
1. Identify the roles, attributes and ethics of butlers;
2. List and describe the basic butler service techniques;
3. Explain the professional standards of food and beverage butler services;
4. Discuss the housekeeping and decoration techniques of butlers; and
5. Illustrate the butler administration procedures.
This 12-credit programme will have 36 face-to-face lecture hours and 8 hours for non-lecture activities, such as site visit and seminar. Students will be arranged to have field trips and visit these facilities and/or service providers in Hong Kong so as to broaden exposure and learn in-depth about the industry. This can gain the insights of operation and procedure in a real world setting, and these are arranged at students’ own expenses.
Details of Module
36 lecture hours +
8 hours for field trip/site visit/seminar
The butler service skill is essential and core knowledge to be acquired by luxury hospitality practitioners, luxury services provider, private jet, yacht attendant, such as: