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Social Sciences Psychology & Counselling

Consumer Psychology
消費心理學

Course Code
PSYC9037
Application Code
2180-1880NW
Study mode
Part-time
Start Date
29 Apr 2024 (Mon)
Duration
6 weeks
Language
English
Course Fee
HK$2700
Apply Now

Highlights

This course explores how our thoughts, attitudes, emotions and perceptions influence how people make decisions when they buy. It provides an opportunity to gain a better scientific understanding of cognitive, affective and behavioural responses to products and services from a consumer perspective, including the influence of technological, economic, societal and environmental concerns.
 

Programme Details

Syllabus

1. Introduction of consumer psychology

2. Consumer decision process: What determine the customer preference, habit, and tendency on products offered in the market?

3. Advertising psychology and the routes to persuasion

4. The role of environmental variables in influencing buying decisions on adults and children

5. The evolution of technology companies, big data, artificial intelligence and robotics and the characteristics of online social interactions

6. Strategies to spur consumption amidst political upheavals, trade conflicts and economic uncertainties

The format of the course is a combination of lectures, in-class exercises, group work, quizzes, discussion, etc.  

 

Application Code 2180-1880NW Apply Online Now
Start Date 29 Apr 2024 (Mon)
Apply Online Now

Days / Time
  • Monday, 7:00pm - 10:00pm -
Duration
  • April 29, 2024 - June 3, 2024 (6 sessions)
Venue

Fee

Course Fee
  • Course Fee : HK$2700

Apply

Online Application Apply Now

Application Form Download Application Form

Enrolment Method
Payment Method
1. Cash, EPS, WeChat Pay Or Alipay

Course fees can be paid by cash, EPS, WeChat Pay or Alipay at any HKU SPACE Enrolment Centres.

2. Cheque Or Bank draft

Course fees can also be paid by crossed cheque or bank draft made payable to “HKU SPACE”. Please specify the programme title(s) for application and the applicant’s name.. You may either:

  • bring the completed form(s), together with the appropriate course or application fees in the form of a cheque, and any required supporting documents to any of the HKU SPACE enrolment centres;
  • or mail the above documents to any of the HKU SPACE Enrolment Centres, specifying  “Course Application” on the envelope.  HKU SPACE will not be responsible for any loss of payment sent by mail.
3. VISA/Mastercard

Applicants may also pay the course fee by VISA or Mastercard, including the “HKU SPACE Mastercard”, at any HKU SPACE enrolment centres. Holders of the HKU SPACE Mastercard can enjoy a 10-month interest-free instalment period for courses with a tuition fee worth a minimum of HK$2,000; however, the course applicant must also be the cardholder himself/herself. For enquiries, please contact our staff at any enrolment centres.

4. Online Payment

Online application / enrolment is offered for most open admission courses (course enrolled on first come, first served basis) and selected award-bearing programmes. Application fees and course fees of these programmes/courses can be settled by using "PPS by Internet" (not available via mobile phones), VISA or Mastercard. In addition to the aforesaid online payment channels, continuing students of award-bearing programmes, if their programmes offer online service, may also pay their course fees by Online WeChat Pay, Online Alipay and Faster Payment System (FPS). Please refer to Enrolment Methods - Online Enrolment  for details.

Notes

  • If the programme/course is starting within five working days, application by post is not recommended to avoid any delays. Applicants are advised to enrol in person at HKU SPACE Enrolement Centres and avoid making cheque payment under this circustance.
  • Fees paid are not refundable except under very exceptional circumstances (e.g. course cancellation due to insufficient enrolment), subject to the School’s discretion. In exceptional cases where a refund is approved, fees paid by cash, EPS, WeChat Pay, Alipay, cheque or PPS (for online payment only) will normally be reimbursed by a cheque, and fees paid by credit card will normally be reimbursed to the payment cardholder's credit card account.
  • In addition to the published fees, there may be additional costs associated with individual programmes. Please refer to the relevant course brochures or direct any enquiries to the relevant programme team for details.
  • Fees and places on courses cannot be transferrable from one applicant to another. Once accepted onto a course, the student may not change to another course without approval from HKU SPACE. A processing fee of HK$120 will be levied on each approved transfer.
  • Receipts will be issued for fees paid but HKU SPACE will not be repsonsible for any loss of receipt sent by mail.
  • For payment certification, please submit a completed form, a sufficiently stamped and self-addressed envelope, and a crossed cheque for HK$30 per copy made payable to "HKU SPACE" to any of our enrolment centres.