Social Sciences Media & Communication
This programme will focus on key debates on popular culture and cultural consumption in relation to the media. Issues of pleasure, politics, meaning and value will be raised in connection with a range of cultural forms. Situated historically in the twentieth century, the programme analyses the development of mass culture as a socio-economic form, and as a term emerging in relation to other media forms, such as Hollywood movies, television programmes, music, art, print and new media. A range of theoretical perspectives will inform the analysis. The consumption of popular culture is addressed through recent ethnographic and qualitative work on audiences.
QF Level: 6
QR Registration No.: 19/000088/L6
Validity Period: from 01 Feb 2019 to on-going
Intended Learning Outcomes
On completion of the certificate for module, students should be able to
- critically analyse the ways in which popular culture contributes to experiences and perceptions of daily life;
- critically review the processes in the production and consumption of popular culture texts;
- identify politicised and ideological constructions within popular culture texts;
- critically review and apply a range of scholarly debates and theoretical approaches in the analysis of popular cultural texts.
1. Studying and Theorising Popular Culture
- Introduction: Approaches to the Study of Popular Culture
- Globalisation and Popular Culture
- Postmodernism: Theory and its relation to Popular Culture and late capitalism
- Tabloid Culture
- Advertising and Consumer Culture
- Cyberculture and Social Media: Facebook, Instagram, Twitter, Snapchat
2. Representations in Popular Culture
- (Post)Feminism and Popular Culture
- Popular Culture and representations of ‘difference’ - Sexuality
- Popular Culture and representations of ‘difference’ – Race, Culture and Ethnicity
- Popular Culture and Representations in New Media: Netflix, YouTube, online games
- Popular Culture and Leisure – Hollywood, Sports and Music
- Conclusion: Critical Media Literacy
|Application Code||2145-DP109A||Apply Online Now|
|Apply Online Now|
- United Learning Centre
Admiralty Learning Centre
*Subject to be confirmed
To complete the programme, students are required to achieve 80% attendance of the programme and pass all the assignment. A Certificate for Module (Media and Popular Culture) will be awarded within the HKU system through HKU SPACE to those who have successfully completed the programme.
Lectures (24 hours):
As a critique-based programme, a lecture-preview reading assignment is given for each lecture. It consists of a small portion of the reading that will serve as a quick yet crucial introduction to the lecture. Students are required to do the reading before the lecture.
Tutorial Discussions (12 hours):
In tutorial, students will be asked to form small groups to discuss, critically examine and present an assigned topic, as well as working on an extended research project. Before each tutorial, students are required to finish assigned readings (usually two book chapters and/or a journal article) and to do extensive individual research after class. The tutorial allows students to engage in peer discussions, to develop critical and analytical skills. Students will explore a variety of skills in analysing images and media texts.
Written assignment (40%) + Group oral presentation (60%)
1. (a) hold a bachelor’s degree in areas of Humanities, Social Sciences, IT or Business, or equivalent,
awarded by a recognised institution;
(b) (i) hold a sub-degree or higher diploma awarded by a recognised institution; and
(ii) have two years of recognised professional experience;
2. obtain a score of 6.5 in IELTS (no band less than 6.0), or equivalent (for those graduated from institutions where English is not the medium of instruction).
Applicants with other qualifications will be considered on individual merit.
HK$150 (Non-refundable)Course Fee
- Course Fee : HK$10,000
- The CEF Institution Code of HKU SPACE is 100
|Certificate for Module (Media and Popular Culture)
|COURSE CODE 40C106993||FEES $10,000||ENQUIRY 2910-7607|
|Continuing Education Fund
This course has been included in the list of reimbursable courses under the Continuing Education Fund.
Certificate for Module (Media and Popular Culture)
Online Application Apply Now
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HKU SPACE provides 24-hour online application and payment service for students to apply to selected award-bearing programmes and to enrol in most open admission courses (courses enrolled on a first come, first served basis) via the Internet. Applicants may settle the payment by using either "PPS by Internet" (not available via mobile phones), VISA or Mastercard online. Online WeChat Pay, Online AliPay and Faster Payment System (FPS) are also available for continuing enrolment in the same programme, if online service is offered.
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Selected programmes offer online continuing enrolment service. Programme staff will inform students if they offer this service and offer further enrolment details.
Online Payment can be made via "PPS by Internet" (not available via mobile phones), VISA or Mastercard, Online WeChat Pay, Online AliPay and Faster Payment System (FPS)
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[Download Enrolment Form SF26]
Award-bearing and professional courses may require other information. Forms are usually available at the enrolment centres or on request from programme staff. Bring or post the completed form(s), together with the appropriate application/course fee(s) and any required supporting documents to any of the HKU SPACE enrolment centres.
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Course fees can also be paid by crossed cheque or bank draft made payable to “HKU SPACE”. Please specify the programme title(s) for application and the applicant’s name.. You may either:
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Applicants may also pay the course fee by VISA or Mastercard, including the “HKU SPACE Mastercard”, at any HKU SPACE enrolment centres. Holders of the HKU SPACE Mastercard can enjoy a 10-month interest-free instalment period for courses with a tuition fee worth a minimum of HK$2,000; however, the course applicant must also be the cardholder himself/herself. For enquiries, please contact our staff at any enrolment centres.
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Online application / enrolment is offered for most open admission courses (course enrolled on first come, first served basis) and selected award-bearing programmes. Application fees and course fees of these programmes/courses can be settled by using "PPS by Internet" (not available via mobile phones), VISA or Mastercard. In addition to the aforesaid online payment channels, continuing students of award-bearing programmes, if their programmes offer online service, may also pay their course fees by Online WeChat Pay, Online Alipay and Faster Payment System (FPS). Please refer to Enrolment Methods - Online Enrolment for details.
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