證書(單元:數碼媒體分析能力) - 香港大學專業進修學院: Media & Communication課程
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Social Sciences Media & Communication

Certificate for Module (Digital Media Literacy)
證書(單元:數碼媒體分析能力)

Course Code
DP105B
Application Code
1950-DP105B

Study mode
Part-time
Start Date
To be advised
Duration
36 hours
Language
English
Course Fee
HK$10,000
How to Apply
Deadline on 27 Sep 2021 (Mon)
Enquiries
2910 7607
2520 5481

In this mediated network society, use of media increasingly becomes an essential part of people’s everyday life. The media are therefore strategically employed as pedagogical tool by the teaching profession. This programme purposes to critically review the historical and contemporary development of media as a pedagogical tool. By evaluating different forms of media content, it applies principles and concepts related to media literacy for instructional and teaching purposes. The programme equips students with media professional knowledge with a view to assessing teaching effectiveness of media literacy classes.

By completing this programme, students can understand the processes of the making of media contents by professionals and public. They can as well undertake critical evaluations of scholastic research in media and cultural studies.

Intended Learning Outcomes

On completion of the certificate for module, students should be able to:

  1. critically review the historical and contemporary development of media as a pedagogical tool;
  2. critically evaluate different forms of media content;
  3. apply media literacy principles and concepts for teaching purposes;
  4. assess teaching effectiveness of media literacy classes with media professional knowledge

Syllabus

Defining the Field

  • Media literacy and education
  • Media literacy models / Core principles
  • Reading media texts: Salience and fluency
  • Analysing ownership and control of media: Print versus online news platform
  • Cultural production: Popular media and literacy
  • Into the age of digital media: Changing media and information environments

 

Media Education in Practice

  • Cognitive processes and the media
  • Using multimedia in the classroom
  • ‘Transmediation’: Semiotics in the classroom
  • Advertising pedagogy: ‘Teaching’ consumption
  • Intercultural contexts
  • Digital literacies and future directions

 

Application Code 1950-DP105B -

Days / Time
  • Saturday, 2:00pm - 5:00pm
Venue

To complete the programme, students are required to achieve 80% attendance of the programme and pass all the assignment. A Certificate for Module (Digital Media Literacy) will be awarded within the HKU system through HKU SPACE to those who have successfully completed the programme. 

Teaching Mode

Lectures (24 hours):

As a critique-based programme, a lecture-preview reading assignment is given for each lecture. It consists of a small portion of the reading that will serve as a quick yet crucial introduction to the lecture. Students are required to do the reading before the lecture.

Seminars/Workshops (12 hours):

In workshops, students will be asked to form small groups to discuss, critically examine and present an assigned topic, as well as working on an extended research project. Before each workshop, students are required to finish assigned readings (usually two book chapters and/or a journal article) and to do extensive individual research after class. The workshops allow students to engage in peer discussions, to develop critical and analytical skills. Students will explore a variety of skills in analysing images and media texts.

Assessment

Group oral presentation (60%) + Written assignment (40%)

Applicants should

1. (a)     hold a bachelor’s degree in areas of Humanities, Social Sciences, IT or Business, or equivalent,

                awarded by a recognised institution; 

               or

      (b) (i) hold a sub-degree or higher diploma awarded by a recognised institution; and

            (ii) have two years of recognised professional experience;

and

2.  obtain a score of 6.5 in IELTS (no band less than 6.0), or equivalent (for those graduated from institutions where English is not the medium of instruction).

 

Applicants with other qualifications will be considered on individual merit.

Application Fee

HK$150 (Non-refundable)

Course Fee
  • Course Fee : HK$10,000

Application Form Download Application Form

Enrolment Method
Payment Method
1. Cash, EPS, WeChat Pay Or Alipay

Course fees can be paid by cash, EPS, WeChat Pay or Alipay at any HKU SPACE Enrolment Centres.

2. Cheque Or Bank draft

Course fees can also be paid by crossed cheque or bank draft made payable to “HKU SPACE”. Please specify the programme title(s) for application and the applicant’s name.. You may either:

  • bring the completed form(s), together with the appropriate course or application fees in the form of a cheque, and any required supporting documents to any of the HKU SPACE enrolment centres;
  • or mail the above documents to any of the HKU SPACE Enrolment Centres, specifying  “Course Application” on the envelope.  HKU SPACE will not be responsible for any loss of payment sent by mail.
3. VISA/Mastercard

Applicants may also pay the course fee by VISA or Mastercard, including the “HKU SPACE Mastercard”, at any HKU SPACE enrolment centres. Holders of the HKU SPACE Mastercard can enjoy a 10-month interest-free instalment period for courses with a tuition fee worth a minimum of HK$2,000; however, the course applicant must also be the cardholder himself/herself. For enquiries, please contact our staff at any enrolment centres.

4. Online Payment

Online application / enrolment is offered for most open admission courses (course enrolled on first come, first served basis) and selected award-bearing programmes. Application fees and course fees of these programmes/courses can be settled by using "PPS by Internet" (not available via mobile phones), VISA or Mastercard. In addition to the aforesaid online payment channels, continuing students of award-bearing programmes, if their programmes offer online service, may also pay their course fees by Online WeChat Pay, Online Alipay and Faster Payment System (FPS). Please refer to Enrolment Methods - Online Enrolment  for details.

Notes

  • If the programme/course is starting within five working days, application by post is not recommended to avoid any delays. Applicants are advised to enrol in person at HKU SPACE Enrolement Centres and avoid making cheque payment under this circustance.
  • Fees paid are not refundable except under very exceptional circumstances (e.g. course cancellation due to insufficient enrolment), subject to the School’s discretion. In exceptional cases where a refund is approved, fees paid by cash, EPS, WeChat Pay, Alipay, cheque or PPS (for online payment only) will normally be reimbursed by a cheque, and fees paid by credit card will normally be reimbursed to the payment cardholder's credit card account.
  • In addition to the published fees, there may be additional costs associated with individual programmes. Please refer to the relevant course brochures or direct any enquiries to the relevant programme team for details.
  • Fees and places on courses cannot be transferrable from one applicant to another. Once accepted onto a course, the student may not change to another course without approval from HKU SPACE. A processing fee of HK$120 will be levied on each approved transfer.
  • Receipts will be issued for fees paid but HKU SPACE will not be repsonsible for any loss of receipt sent by mail.
  • For payment certification, please submit a completed form, a sufficiently stamped and self-addressed envelope, and a crossed cheque for HK$30 per copy made payable to "HKU SPACE" to any of our enrolment centres. 
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