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Change.每天多學一點 改變.可大可小

AI Agents for Marketing
AI 營銷代理

Course Code
MKTG9237
Application Code
2375-2007NW
Study mode
Part-time
Start Date
22 Mar 2026 (Sun)
Duration
1 day
Language
English
Course Fee
Course Fee: HK$1,800

Early Bird: HK$1,600 (application submitted on or before 22 Feb, 2026)

Alumni Rate: HK$1,600 (application must be submitted to enrollment centres)
Deadline on 01 Mar 2026 (Sun)
Enquiries
2867 8313 / 2867 8315
2861 0278
Apply Now

Highlights

Learning Objectives By the end, learners will:

• Understand advanced no-code AI agent platforms

• Design AI workflows for marketing automation

• How to use no code platforms for AI agents

• Address ethical and practical challenges (e.g., data quality, bias)

Programme Details

Topics covered

Theory (3 Hours)

Hour 1 – AI Agents & Why Prompts Matter

  • Introduction to AI agents
  • Difference between AI tool and AI agent
  • Why prompts are the “language of control” for AI
  • Framework: Good Prompt vs. Bad Prompt (show live examples)

Hour 2 – Prompt Engineering & AI agents Basics for Marketers

  • Types of AI agents and how they work?
  • What is prompting?
  • 5 Building Blocks of a Strong Prompt
  • Live demo: turning a vague prompt → great output

Hour 3 – Advanced Prompt Patterns for AI Agents

  • Chained prompts (breaking tasks into steps)
  • Iterative prompting (refining outputs)
  • Multi-format prompting (one input, many outputs: copy, email, ad, blog)
  • Where prompting ends → when you need automation & integrations (your upsell hook)

 

Practical (3 Hours)

Hour 1 – Prompting for Content Agents

  • Tool: ChatGPT, Claude.ai, Replit.ai
  • Exercise to learn the power of structured prompting.

Hour 2 – Prompting for Research Agents

  • Tool: Perplexity.ai or ChatGPT with web access
  • Exercise: “Act as a market research analyst. Analyse Competitor X’s website and summarize their USP, strengths, weaknesses, and positioning.”
    Learning: Prompting = getting better research than Googling.

Hour 3 – Prompting for Campaign Assistant Agents

  • Tool: ChatGPT or Zapier AI
  • Exercise: “Create an integrated mini campaign for Product Y.”

 

Teacher :Mr. Vishwas Thakkar

photo

Vishwas Thakkar is the Founder and Head Digital Strategist at Concinnity, specializing in analytics, marketing automation and Search Engine Optimization. In his existing role he gives advice to clients from various industries like fitness, insurance, publishing, fashion, e-commerce, food & beverage etc regarding development and implementation of online marketing strategies, to achieve predefined objectives.


He is a post-graduate in Business Management and a bachelor in Engineering with major in Information Technology. His prior experience as a software professional includes working with various investment banks including ABN AMRO, Merrill Lynch, Thomson Reuters, Morgan Stanley and RBS. This unique blend of exposure in IT, business consulting and the digital world puts him in a unique position to understand the challenges in digital marketing and make tactical, efficient and results driven strategies.

Application Code 2375-2007NW Apply Online Now
Start Date 22 Mar 2026 (Sun)
Apply Online Now

Class Details

Date: 22 March 2026 (Sun)

Time: 10:00 - 17:00

Venue: HKU SPACE Centre (Computer lab) (Hong Kong Island)

Fee

Course Fee
  • Course Fee: HK$1,800

    Early Bird: HK$1,600 (application submitted on or before 22 Feb, 2026)

    Alumni Rate: HK$1,600 (application must be submitted to enrollment centres)

Entry Requirements

Age 18 or above

Apply

Online Application Apply Now

Application Form Download Application Form

Enrolment Method
Payment Method
1. Cash, EPS, WeChat Pay Or Alipay

Course fees can be paid by cash, EPS, WeChat Pay or Alipay at any HKU SPACE Enrolment Centres.

2. Cheque Or Bank draft

Course fees can also be paid by crossed cheque or bank draft made payable to “HKU SPACE”. Please specify the programme title(s) for application and applicant’s name. You may either:

  • bring the completed form(s), together with the appropriate course or application fees in the form of a cheque, and any required supporting documents to any of the HKU SPACE enrolment centres;
  • or mail the above documents to any of the HKU SPACE Enrolment Centres, specifying “Course Application” on the envelope. HKU SPACE will not be responsible for any loss of personal information and payment sent by mail.
3. VISA/Mastercard

Applicants may also pay the course fee by VISA or Mastercard, including the “HKU SPACE Mastercard”, at any HKU SPACE enrolment centres. Holders of the HKU SPACE Mastercard can enjoy a 10-month interest-free instalment period for courses with a tuition fee worth a minimum of HK$2,000; however, the course applicant must also be the cardholder himself/herself. For enquiries, please contact our staff at any enrolment centres.

4. Online Payment

Online application / enrolment is offered for most open admission courses (enrolled on first come, first served basis) and selected award-bearing programmes. Application fees and course fees of these programmes/courses can be settled by using "PPS by Internet" (not available via mobile phones), VISA or Mastercard. In addition to the aforesaid online payment channels, new and continuing students of award-bearing programmes with available online service, they may also pay their course fees by Online WeChat Pay, Online Alipay or Faster Payment System (FPS). Please refer to Enrolment Methods - Online Enrolment  for details.

Notes

  • If the programme/course is starting within five working days, application by post is not recommended to avoid any delays. Applicants are advised to enrol in person at HKU SPACE Enrolment Centres and avoid making cheque payment under this circumstance.

  • Fees paid are not refundable except under very exceptional circumstances (e.g. course cancellation due to insufficient enrolment), subject to the School’s discretion. In exceptional cases where a refund is approved, fees paid by cash, EPS, WeChat Pay, Alipay, cheque, FPS or PPS by Internet will be reimbursed by a cheque, and fees paid by credit card will be reimbursed to the credit card account used for payment. 

  • In addition to the published fees, there may be additional costs associated with individual programmes. Please refer to the relevant course brochures or direct any enquiries to the relevant programme team for details.
  • Fees and places on courses cannot be transferrable from one applicant to another. Once accepted onto a course, the student may not change to another course without approval from HKU SPACE. A processing fee of HK$120 will be levied on each approved transfer.
  • HKU SPACE will not be responsible for any loss of payment, receipt, or personal information sent by mail.
  • For payment certification, please submit a completed form, a sufficiently stamped and self-addressed envelope, and a crossed cheque for HK$30 per copy made payable to “HKU SPACE” to any of our enrolment centres.