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Change.每天多學一點 改變.可大可小

市場營銷學 創新市場學

創新市場學

市場營銷需要區分

嶄新的理論, 方法, 渠道等都在推動市場營銷手法的變更, 亦需要根據客戶需求和期望以至行為作出全方位的整合. 我們的行政人員專業課程將由市場營銷精英和專業人士為大家展示在品牌, 策略, 市場管理, 零售, 電子數碼及B2B營銷最新的發展。

創新市場學課程

Programmes Type

課程類別

微證書

開課日期

上課日期

學費資助

地點

香港島

九龍

訂閱 e-資訊
本課程側重於實踐,設計,規劃數字社交媒體行銷活動。
 
PT
開課日期 2024年9月10日 (星期二)
修業期 3個月
課程費用 HK$6,000
The Professional Diploma in Social Media and Digital Marketing Programme is to equip those marketing practitioners or executives without an academic marketing qualification with practical marketing knowledge including strategic marketing planning, consumer behaviour, basic Google analytics, social media and digital marketing, and public relations. Upon completion of the programme, students will be able to handle marketing tasks to achieve the business goals.
PT
Start 16 JUL 2024 (TUE)
Duration 1 year
本課程旨在為學生提供社交媒體和數位營銷分析方面的基本知識。學員能親自動手參與及運用相關技術和工具,建立數據策略,藉此培養學員的策略思維,有效地使用數位和社群媒體營銷分析的技能。
 
PT
開課日期 2024年9月14日 (星期六)
修業期 2個月
課程費用 HK$6,750
The programme is developed to equip marketing executives and advertising industry practitioners especially digital media buyers and planners with professional credentials in digital media planning and programmatic advertising. It provides students with a solid foundation of knowledge in digital marketing ecosystem and digital media planning, buying and selling. The programme also prepares students for the examinations of the Interactive Advertising Bureau Digital Media Buying and Planning Certification and Digital Media Sales Certification.
PT
Start To be advised
Duration 40 hours
Fee HK$9350
Digital and social media revolution has transformed the marketing industry. The Advanced Diploma in Digital and Social Media Marketing is designed to equip you with the latest marketing knowledge and practices in digital, social media, mobile marketing, search engine optimization (SEO), search engine marketing (SEM), content and video marketing, market analytics, etc. The programme also prepares you for further education at degree level and career advancement.
PT
Start To be advised
Duration 20 months to max. 40 months
Fee HK$4,250 per module (Subject to change without prior notice)