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Hospitality, Tourism & Events Business & Live Entertainment Events

Executive Diploma in Fundraising Event Management

Course Code
Application Code
Study mode
Start Date
To be advised
4 months
English, supplemented with Cantonese
Course Fee
HK$13000 per programme
Deadline on 30 Jun 2020 (Tue)
How to Apply



This programme aims to meet the continuing education and professional development needs of those who are currently working in the event management field or those who have aspirations in organizing events for their future careers. 

The programme provides core event management concepts as well as specialized knowledge in organizing fundraising events.  A broad and holistic view in event management will be given to students with particular emphasis on fundraising techniques and methods.


Upon completion of the programme, students should be able to:

  1. Apply the latest concepts, tools and techniques in planning, organizing, implementing and managing fundraising events;
  2. Apply core event operation concepts to develop effective on-site management plans;
  3. Identify the essential tasks in the post-event phase;
  4. Discuss the trends and issues in fundraising event management from local, regional and international perspectives;
  5. Develop appropriate marketing strategies to target existing and emerging markets for fundraising events; and
  6. Evaluate the effectiveness of fundraising events by applying key measurement tools and concepts.

Programme Details

This programme consists of 60 contact hours for lectures, guest speaker talks on case studies, and group project presentations. Various guest speakers will come to classes and share with you real-life case studies on practical experiences in fundraising event operation and management.

  • Group Project Presentation

Participants who attend all 2 modules, complete the module group report are awards with “Executive Diploma in Fundraising Event Management” within the HKU System through HKU SPACE.

Teacher profile


Mr Alan CHAN

  • Tourism & Training Consultant 
  • Event Manager
  • Travel Writer
  • Radio Programme Co-host


  • Event management
  • Travel incentives
  • International tourism marketing

Selected Experiences

  • An engaging and highly energetic trainer, captivating audiences across the spectrum with the ability to connect and relate to audiences at any level
  • 15 years’ hands-on experience at Hong Kong Tourism Board to promote Hong Kong and enhance visitors’ diverse travel experiences leveraging Hong Kong’s mega events and trade support programmes
  • 10 years with Amway directly involved in organising various events for Amway distributors ranging from travel incentives, conventions to recognition rallies and training seminars taking place in Hong Kong and overseas

Previous Guest Speakers including:

  • Hon CSR Advisor | The Association of National Tourist Office Representatives (Hong Kong)
  • Director | Brand USA
  • Executive Director | Creative Trend
  • Managing Director | Eighty20 Marketing
  • Sales Manager | ‎Guam Visitors Bureau Hong Kong Representative Office
  • Director | Hawaii Tourism Hong Kong
  • Organiser | Hong Kong’s First Space-Out Competition
  • Ex-Regional Director, South & Southeast Asia | Hong Kong Tourism Board
  • Director | Liberty International Tourism Group
  • PR & Communication Professional (Apparel & Fashion)
  • Manager, Operations | Meetings and Exhibitions Hong Kong
  • Manager, Sales & Distribution (Overseas &MICE) |Ngong Ping 360
  • Presenter and Producer | Radio Television Hong Kong
  • Founder | Social Enterprise the JEM Group
  • Former Greater China Manager | VisitBritain




Application Code 1865-EP090A -


Module 1: Event Management

  1. Scoping the Event Industry
  2. Conceptualising the Event
  3. Event Planning
  4. Event Operational Management
  5. Event Marketing with a Focus on Digital Media
  6. Event Evaluation and Post-event Arrangements
  7. Contemporary Issues in Event Management

Module 2: Fundraising Event Management

  1. Overview of Fundraising Events
  2. Fundraising Events: Setting the Stage for Success
  3. Publishing Fundraising Events
  4. Evaluating Fundraising Events


Application Fee

HK$150 (Non-refundable)

Course Fee
  • Course Fee : HK$13000 per programme

Entry Requirements

Applicants shall hold:

(i.) a bachelor’s degree awarded by a recognized university or equivalent; or

(ii.) an Associate Degree / a Higher Diploma or equivalent, and have at least 2 years of work experience; or

(iii) relevant professional qualifications.

Applicants with other qualifications and substantial senior level work experience will be considered on individual merit.


Application Form Download Application Form

Enrolment Method
Payment Method
1. Cash, EPS, WeChat Pay Or Alipay

Course fees can be paid by cash, EPS, WeChat Pay or Alipay at any HKU SPACE Enrolment Centres.

2. Cheque Or Bank draft

Course fees can also be paid by crossed cheque or bank draft made payable to “HKU SPACE”. Please specify the programme title(s) for application and the applicant’s name.. You may either:

  • bring the completed form(s), together with the appropriate course or application fees in the form of a cheque, and any required supporting documents to any of the HKU SPACE enrolment centres;
  • or mail the above documents to any of the HKU SPACE Enrolment Centres, specifying  “Course Application” on the envelope.  HKU SPACE will not be responsible for any loss of payment sent by mail.
3. VISA/Mastercard

Applicants may also pay the course fee by VISA or Mastercard, including the “HKU SPACE Mastercard”, at any HKU SPACE enrolment centres. Holders of the HKU SPACE Mastercard can enjoy a 10-month interest-free instalment period for courses with a tuition fee worth a minimum of HK$2,000; however, the course applicant must also be the cardholder himself/herself. For enquiries, please contact our staff at any enrolment centres.

4. Online Payment

Online application / enrolment is offered for most open admission courses (course enrolled on first come, first served basis) and selected award-bearing programmes. Application fees and course fees of these programmes/courses can be settled by using "PPS by Internet" (not available via mobile phones), VISA or Mastercard. In addition to the aforesaid online payment channels, continuing students of award-bearing programmes, if their programmes offer online service, may also pay their course fees by Online WeChat Pay, Online Alipay and Faster Payment System (FPS). Please refer to Enrolment Methods - Online Enrolment  for details.


  • If the programme/course is starting within five working days, application by post is not recommended to avoid any delays. Applicants are advised to enrol in person at HKU SPACE Enrolement Centres and avoid making cheque payment under this circustance.
  • Fees paid are not refundable except under very exceptional circumstances (e.g. course cancellation due to insufficient enrolment), subject to the School’s discretion. In exceptional cases where a refund is approved, fees paid by cash, EPS, WeChat Pay, Alipay, cheque or PPS (for online payment only) will normally be reimbursed by a cheque, and fees paid by credit card will normally be reimbursed to the payment cardholder's credit card account.
  • In addition to the published fees, there may be additional costs associated with individual programmes. Please refer to the relevant course brochures or direct any enquiries to the relevant programme team for details.
  • Fees and places on courses cannot be transferrable from one applicant to another. Once accepted onto a course, the student may not change to another course without approval from HKU SPACE. A processing fee of HK$120 will be levied on each approved transfer.
  • Receipts will be issued for fees paid but HKU SPACE will not be repsonsible for any loss of receipt sent by mail.
  • For payment certification, please submit a completed form, a sufficiently stamped and self-addressed envelope, and a crossed cheque for HK$30 per copy made payable to "HKU SPACE" to any of our enrolment centres.