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市场营销学

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数码营销，社交媒体及内容管理 电子商务及全渠道零售 人工智能，大数据及市场营销数据分析 广告、媒体策划及营销传播 品牌管理、奢侈品牌建设及时裝营销 公共关系与危机管理 专业推销与销售管理

市场营销及款客

服务性行业在香港的重要性有目共睹，富有经验的市场营销专才一直都十分抢手。我们的市场营销课程著重学术水平的提升的同时，也强调课程的实用性。我们开办电子营销、奢侈品品牌管理及零售管理以配合行业人才培训所需。我们的毕业生能够运用他们在学院所学，应用到现实世界去解决复杂的市场营销难题。他们都受到各行业及各类型机构的雇主欢迎。

自2002年起，我们开办款客、旅游及节目管理的课程，结合实用的教学法和综合的行业知识及技能，为学生打好知识基础及投身行业作好最佳准备。

市场营销学课程

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课程名称课程程度开课日期全日制 / 兼读制
社交媒体及数码市场学专业文凭课程旨在装备那些没有营销学术资格的营销从业人员或高管，使其具备实用的营销知识，包括战略营销规划、消费者行为、基本的Google分析、社交媒体和数码营销，以及公共关系。完成课程后，学生将能够处理营销任务，实现业务目标。
 
PT
开课日期 2026年7月2日 (星期四)
修业期 1年
课程费用 HK$4500

随著东盟急速发展，成为中国最大贸易合作伙伴，尤其印尼将会在2045年成为全球第四大经济体，带给本港企业无限商机。根据香港贸易发展局，东盟人口超过6.7亿，仅次於印度和中国内地。以经济规模来说，东盟是全球第五大经济体，区内庞大的消费力正逐渐释放出来。其中，印尼是东盟最大经济体，市场潜力甚为丰厚。如今网购热潮席卷全球，港商可以通过电商渠道更快切入印尼市场，把握销售新机遇。

 
PT
开课日期 待定
修业期 1日
课程费用 HK$6000
本课程侧重於实践，设计，规划数字社交媒体行销活动。
 
PT
开课日期 待定
修业期 3个月
课程费用 HK$6,300
The MSc in Marketing is a two-year part-time programme jointly offered by Edinburgh Napier University and HKU SPACE since Year 2000. The programme aimed to equip students with the knowledge and intellectual capabilities to successfully develop a career in marketing management.
PT
Start 09 FEB 2026 (MON)
Duration 24 months to 28 months
Fee Total Tuition Fee : HK$104,000

(HK$11,550 to HK$23,150 per module,
subject to annual change without prior notice)

The MSc in Marketing with Digital Strategy is a two-year part-time programme jointly offered by Edinburgh Napier University and HKU SPACE. The programme equips students with the digital skills and strategic marketing knowledge to meet current demand for people who can thrive in the digital business environment. Suitable for those with no previous marketing knowledge, this higher degree will increase students’ employability, empowering students to have the confidence and knowledge to meet employers’ present and future digital and marketing needs, and give students the advanced digital skills necessary to develop new business and marketing opportunities.
 
 

PT
Start 09 FEB 2026 (MON)
Duration 24 months to 28 months
Fee Total Tuition Fee : HK$104,000

(HK$11,550 to HK$23,150 per module,
subject to annual change without prior notice)
The MSc in Marketing with Festival and Event Management is a two-year part-time programmes jointly offered by Edinburgh Napier University and HKU SPACE since Year 2010. Edinburgh Napier is based in one of the most important global destinations for tourism, festival and events. The University's postgraduate programmes were developed to support international tourism and event management development. The programmes aimed to equip students with the knowledge and intellectual capabilities to successfully develop a career in marketing, festival and event management.
PT
Start 09 FEB 2026 (MON)
Duration 24 months to 28 months
Fee Total Tuition Fee : HK$104,000

(HK$11,550 to HK$23,150 per module,
subject to annual change without prior notice)
The MSc Digital and Social Media Marketing programme is jointly offered by University of Plymouth and HKU SPACE.This programme will deliver a mix of new and best practice in contemporary digital and social media marketing, along with significant communications insight and strategic insight into the digital sector. This will benefit both business and non-business graduates who wants to move into a more digital role in their career and/or develop as digital marketing specialists.
 
PT
Start 13 APR 2026 (MON)
Duration 18 months
Fee Total course fee : HK$118,000
(HK$21,720 to HK$31,120 per module; and subject to annual change without prior notice)
The programme aims to meet the continuing education and professional development needs of those who are currently working in corporate branding and/or event management or those who have aspirations in these areas.
PT
Start 09 MAR 2026 (MON)
Duration 1 year to 2 years
Fee HK$5700 - 6200
This Postgraduate Diploma is both vocationally and academically oriented to provide opportunities for marketing professionals and general business practitioners to upgrade their knowledge and skills in digital and social media marketing to cope with the challenges and dynamics of the changing market as well as to articulate to Master's degree programmes with credit exemption.
PT
Start 09 MAR 2026 (MON)
Duration 12 months to 24 months
Fee HK$6,200

This postgraduate Diploma is designed to provide opportunities for marketing or retailing practitioners in the fashion business to develop the knowledge, international perspective and managerial skills required to enhance their company’s competitiveness, innovative capabilities and brand reputation. This programme also helps students acquire analytical skills to pursue a career in the fashion business.

PT
Start 09 MAR 2026 (MON)
Duration 12 months to 24 months
Fee HK$6,200
This Postgraduate Diploma is designed to provide opportunities for practitioners in the luxury goods and services business to develop the knowledge, international perspective and managerial skills required to enhance their company’s competitiveness, innovative capabilities and brand reputation. This programme also helps students acquire analytical skills to pursue a career in the luxury business sector.
PT
Start 09 MAR 2026 (MON)
Duration 12 months to 24 months
Fee HK$6,200
This Postgraduate Certificate in Public Relations and Corporate Communication focuses to link up students’ conceptual thinking with hands-on processes for managing the key areas of contemporary public relations, corporate communication and media relations. Students will be equipped with updated knowledge and knowhow to analyse, plan, formulate and design practical and innovative solutions that help address the Public Relations, Corporate Communication or Media Relations challenges that organizations are facing nowadays. By influencing and building up mutual relationships with key stakeholders such as media professionals, customers and community, the organization will effectively achieve their business and brand goals.
PT
Start 18 APR 2026 (SAT)
Duration Around 9 months
Fee HK$20,488