市场营销学 人工智能，大数据及市场营销数据分析

The programme aims to enhance the concepts and skills for modern marketers who wish to improve their job performances. Using real-world examples from various industries, participants will learn how big data and artificial intelligence transform marketers from reactive to proactive planners.

本课程侧重於实践，设计，规划数字社交媒体行销活动。
 

本课程旨在为学生提供社交媒体和数位营销分析方面的基本知识。学员能亲自动手参与及运用相关技术和工具，建立数据策略，藉此培养学员的策略思维，有效地使用数位和社群媒体营销分析的技能。
 

The programme aims to enhance the concepts and skills for modern marketers, enabling them to leverage artificial intelligence (AI) for optimising marketing strategies, generating leads and enhancing brand visibility. Participants will learn the concepts and tools of digital marketing, understand the successful cases in growth hacking marketing, and employ digital growth tools to maximise marketing performance.

社交媒体及数码市场学专业文凭课程旨在装备那些没有营销学术资格的营销从业人员或高管，使其具备实用的营销知识，包括战略营销规划、消费者行为、基本的Google分析、社交媒体和数码营销，以及公共关系。完成课程后，学生将能够处理营销任务，实现业务目标。
 

This programme aims to equip digital marketing and advertising practitioners with the skills to utilise Google Analytics 4 (GA4) to measure online traffic across various platforms and apps engagement. The programme also focuses on collecting event-based data and providing insights and solutions to optimise digital campaigns, website traffic, and sales conversion for e-commerce.  

 

本課程旨在幫助對 AI 行銷「零基礎」的市場營銷人員和中小企負責人，循序掌握 AI 工具，將 AI 由流行語變成實際應用的行銷策略與戰術，提升曝光率與投資回報率（ROI）

• 精簡理論講解配合現場示範，逐步帶領學員在自己帶來的手提電腦上實戰操作各類 AI 行銷工具，入門無壓力。
• 以真實市場營銷及社交媒體案例作講解，提供可即時複製和調整的 AI 提示（prompts），讓學員課後立即應用於廣告、社交平台推廣。

Learning Objectives By the end, learners will:

• Understand advanced no-code AI agent platforms

• Design AI workflows for marketing automation

• How to use no code platforms for AI agents

• Address ethical and practical challenges (e.g., data quality, bias)