商业及管理 数码转型

本課程旨在為非資訊科技背景的畢業生提供全面的資訊科技知識與實務訓練，協助他們應對工作中日益增加的 IT 挑戰，或把握機會投身資訊科技相關的新事業發展方向。

People are an important factor for successful digital transformation. This programme aims to equip current and potential business leaders with the knowledge and competencies to lead their people and manage the organisation through changes necessary for transformation. The programme is not just about change management, it also covers leadership, personal skills for agile innovative thinking as well as how to deal with people related issues through the transformation.

This programme aims to equip students with the skillsets to analyse HR data and apply the insights gained to support human resource management and organisational goals.
 
The programme examines the impact of technologies like big data, Internet of Things and artificial intelligence on human resource management and equips students with the knowledge to implement HR analysis techniques for HR functions such as workforce planning, talent acquisition, talent management, learning and development. The programme concludes with a discussion on the future of HR and the emerging trends of predictive HR analytics and digital transformation.

This programme aims to equip human resource professionals with a solid knowledge of the digital and social media landscape and the skills to perform human resource (HR) related activities on different digital and social media platforms.
 
The programme will cover topics such as digital environment, social media characteristics, development of digital campaigns and the use of digital and social media platforms for various HR activities. It will also discuss how digital platforms can be used for employer branding.