艺术、设计及文化 文化与传播

Committed first and foremost to producing effective and reflective practitioners, this programme is contemporary and cutting edge, focusing on providing students with the knowledge both theoretically and practically to have a successful career in advertising, corporate/organisational communication, media relations, branding, employee communication, and PR. Students will develop an excellent understanding of communication, advertising and PR principles. Working both on their own and as part of a team, students will also gain transferable skills and develop their confidence in presenting work and ideas to their peers, lecturers and professionals in the industry.

BA (Hons) Creative Media launches you on a journey to make media that shapes, reflects and changes the world we live in. Our industry-facing course develops your creative voice, engages with communities on social issues and provides a practical grounding in professional media practices. Learn from experts skilled in narrative, documentary and artistic media practices – from film, photography and animation to interactive and immersive media, projection mapping and online media production.

The driving questions for this course are: how, when, and why an organisation communicates with its public? This course provides an overview of the strategy and practice of corporation communication. Core communication and management principles, as well as critical research are discussed in the context of specific cases. The content will cover communication to both internal and external audiences. The fundamental distinctions between the methods and means of communication will be addressed and principles of integrated communication strategy discussed.

本课程旨在培养学员有系统地掌握中华文化及其可持续旅游价值，并深入理解及分析文化旅游的理论与实务。课程内容涵盖文化旅游目的地建设、中华文化遗产保育与活化，并透过多元案例剖析中华文化旅游的融合发展模式与创新体验。

本課程旨在培養學生對數碼廣告的理解，以及使用數碼媒體來實現產品宣傳目標的技能。本課程通過實務作業、專題研習、寫作報告、口頭滙報、測驗，讓學生了解並掌握專業數碼廣告的寫作技巧、數碼攝影和視頻製作及編輯原理，設計適當的傳播策略，以有效建立一個獨特的產品形象。  

The programme aims to develop students’ understanding of digital advertising and their skills in using digital media for achieving goals of product promotion. Through hand-on written exercises, projects, written reports, presentation and tests, the programme will enable students to understand and grasp the skills of professional writing for digital advertising, principles of digital photo- and video- taking and editing, and how to design appropriate communication plans to effectively build a unique product image.