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市场营销学 数码营销，社交媒体及内容管理

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数码营销，社交媒体及内容管理

能够策略性地运用数码渠道去营销产品以及利用社交媒体与顾客互动已经是市场营销人员不可或缺的技能。我们致力於提供贴近市场需要、并由业界专才教授的课程，以帮助市场营销人员提升他们在这个范畴的技能和知识，应付职场所需。

学士学位阶段 (资历架构第5级)
hull
市场及管理学(荣誉)文学士
修读由英国赫尔大学 (The University of Hull) 颁授的荣誉学士学位。
深入掌握消费者洞察、变革管理、国际营销策略及领导力。

• 修业期： 18个月

• 修读模式： 兼读制

• CEF： 可获资助 (指定单元)

查看报名详情及报名

https://hkuspace.hku.hk/prog/ba-hons-marketing-and-management
高等文凭阶段 (资历架构第4级)
ADM1
实战学习 SEO、SEM、内容及影片营销、数据分析以及数码宣传活动管理。

• 修业期： 20至40个月

• CEF： 持续进修基金可获资助课程

• 升学衔接： 可衔接直升学士学位

报名参加免费课程讲座

 
ADM2
研习品牌策略、消费者心理学、多媒体传播以及长期品牌资产管理。

• 修业期： 20至40个月

• CEF： 持续进修基金可获资助课程

• 升学衔接： 可衔接直升学士学位

报名参加免费课程讲座

 
ADM3
掌握多渠道零售策略、电子商务营运及线上到线下 (O2O) 的无缝顾客体验。

• 修业期： 20至40个月

• CEF： 持续进修基金可获资助课程

• 升学衔接： 可衔接直升学士学位

报名参加免费课程讲座

 
ADM4
统筹高效能的广告企划、公关策略、危机处理及持份者沟通。

• 修业期： 20至40个月

• CEF： 持续进修基金可获资助课程

• 升学衔接： 可衔接直升学士学位

报名参加免费课程讲座

 
行政人员级别
ep120
学习全方位数码宣传企划、付费/赢取/自营媒体整合，以及实用人工智能 (AI) 生成内容工具

• 修业期： 3个月 (30小时)

• 授课语言： 粤语 (辅以英文教材)
ep096
建立 Google Analytics 实战技能、A/B 测试、程序化广告及跨境数据分析。

• 修业期： 3个月 (30小时)

• 授课语言： 粤语 (辅以英文教材)
短期实务工作坊
MKTG9239
将 AI 技术转化为实际营销工作流程。实操应用生成式 AI 工具、Prompt 指令编写、内容自动化生成及制定专属营销蓝图。

• 修业期： 16小时 (4个星期六)

• 授课语言： 粤语 (辅以英文教材)

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数码营销，社交媒体及内容管理课程

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课程名称课程程度开课日期全日制 / 兼读制
英国赫尔大学
This programme provides you with practical knowledge and vocational skills in marketing. You will be able to apply effective marketing strategies, digital and social media marketing techniques and persuasive communication tactics in different market environment and equipped with analytical skills and critical thinking ability. This programme will also help you to develop your critical thinking and analytical skills.
PT
Start 08 JAN 2027 (FRI)
Duration 18 months
本课程侧重於实践，设计，规划数字社交媒体行销活动。
 
PT
开课日期 2026年11月5日 (星期四)
修业期 3个月
课程费用 HK$6,500
The MSc in Marketing is a two-year part-time programme jointly offered by Edinburgh Napier University and HKU SPACE since Year 2000. The programme aimed to equip students with the knowledge and intellectual capabilities to successfully develop a career in marketing management.
PT
Start 15 FEB 2027 (MON)
Duration 24 months to 28 months
Fee Total Tuition Fee : HK$104,000

(HK$11,550 to HK$23,150 per module,
subject to annual change without prior notice)

The MSc in Marketing with Digital Strategy is a two-year part-time programme jointly offered by Edinburgh Napier University and HKU SPACE. The programme equips students with the digital skills and strategic marketing knowledge to meet current demand for people who can thrive in the digital business environment. Suitable for those with no previous marketing knowledge, this higher degree will increase students’ employability, empowering students to have the confidence and knowledge to meet employers’ present and future digital and marketing needs, and give students the advanced digital skills necessary to develop new business and marketing opportunities.
 
 

PT
Start 15 FEB 2027 (MON)
Duration 24 months
Fee Total Tuition Fee : HK$104,000

(HK$11,550 to HK$23,150 per module,
subject to annual change without prior notice)
This Postgraduate Diploma is both vocationally and academically oriented to provide opportunities for marketing professionals and general business practitioners to upgrade their knowledge and skills in digital and social media marketing to cope with the challenges and dynamics of the changing market as well as to articulate to Master's degree programmes with credit exemption.
PT
Start 09 NOV 2026 (MON)
Duration 12 months to 24 months
Fee HK$6,800
This 36-hour Certificate programme is designed for those want to understand better the contextual factors that shape media structures, policies and management practices. It aims to critically review strategic and operational opportunities as well as the problems of media organisations within the current information environment.  With reference to socio-legal perspectives on media and regulatory issues, a comparative analysis of models and principles of media regulation governing access to media infrastructure and content in both conventional mass media and new digital communications technologies will be included.
PT
Start To be advised
Duration 12 weeks
Fee HK$10,000
英国赫尔大学
The BA (Hons) Marketing and Management programme equips students with the latest marketing and management knowledge such as marketing communications, digital marketing, social media, brand management, strategic management, etc. It aims to uplift students’ competitiveness and employability in job market. With professional training, students will be able to develop effective marketing and management strategies to solve business problems in competitive business environment.
PT
Start 08 JAN 2027 (FRI)
Duration 18 months
Digital and social media revolution has transformed the marketing industry. The Advanced Diploma in Digital and Social Media Marketing is designed to equip you with the latest marketing knowledge and practices in digital, social media, mobile marketing, search engine optimization (SEO), search engine marketing (SEM), content and video marketing, market analytics, etc. The programme also prepares you for further education at degree level and career advancement.
PT
Start 03 NOV 2026 (TUE)
Duration 20 months to max. 40 months
Fee HK$4,500 per module (Subject to change without prior notice)
The rapid development in digital technology and new social media massively reshaped the advertising industry and the public relations (‘PR’) practices and communications.  This programme is a fast track to equip executives in marketing, advertising or PR with new knowledge and skills in digital advertising, psychology in advertising, social media, consumer behaviour, and multimedia writing, etc., in order to enhance their market competitiveness.
PT
Start 03 NOV 2026 (TUE)
Duration 20 months to max. 40 months
Fee HK$4,500 per module (Subject to change without prior notice)
在疫情期间，消费者在网上购物习惯大幅增长。对线上零售商来说建立有效的电子商务营运非常重要，这可以直接改善其消费者体验和增加公司盈利。本课程旨在为学生提供电子商务营运和管理的基础知识，包括电子商务概念、商务策略和营运。它还为学生提供电子商务安全和营运知识，包括线上支付设定、库存管理、物流和订单执行。
 
PT
开课日期 2026年11月5日 (星期四)
修业期 36小时
课程费用 HK$4,950（如有更改，恕不另行通知）
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