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市场营销学

市场营销及款客

服务性行业在香港的重要性有目共睹,富有经验的市场营销专才一直都十分抢手。我们的市场营销课程著重学术水平的提升的同时,也强调课程的实用性。我们开办电子营销、奢侈品品牌管理及零售管理以配合行业人才培训所需。我们的毕业生能够运用他们在学院所学,应用到现实世界去解决复杂的市场营销难题。他们都受到各行业及各类型机构的雇主欢迎。

自2002年起,我们开办款客、旅游及节目管理的课程,结合实用的教学法和综合的行业知识及技能,为学生打好知识基础及投身行业作好最佳准备。

市场营销学课程

Programmes Type

课程类别

微证书

开课日期

上课日期

学费资助

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香港岛

九龙

订阅 e-资讯
本课程旨在为学生提供社交媒体和数位营销分析方面的基本知识。学员能亲自动手参与及运用相关技术和工具,建立数据策略,藉此培养学员的策略思维,有效地使用数位和社群媒体营销分析的技能。
 
PT
开课日期 2024年11月23日 (星期六)
修业期 2个月
课程费用 HK$6,750
社交媒体及数码市场学专业文凭课程旨在装备那些没有营销学术资格的营销从业人员或高管,使其具备实用的营销知识,包括战略营销规划、消费者行为、基本的Google分析、社交媒体和数码营销,以及公共关系。完成课程后,学生将能够处理营销任务,实现业务目标。
 
PT
开课日期 2024年11月5日 (星期二)
修业期 1年
本课程侧重於实践,设计,规划数字社交媒体行销活动。
 
PT
开课日期 2024年12月3日 (星期二)
修业期 3个月
课程费用 HK$6,000
This programme aims to provide students with knowledge on up-to-date digital, social media and content marketing strategies and tactics. It also provides hands-on and practical techniques and tools for students to build the essential skills and strategic mindset to bolster their brand in the digital age.
PT
開課日期 待定
修業期 3個月
課程費用 HK$6,750
The MSc in Marketing is a two-year part-time programme jointly offered by Edinburgh Napier University and HKU SPACE since Year 2000. The programme aimed to equip students with the knowledge and intellectual capabilities to successfully develop a career in marketing management.
PT
Start 10 FEB 2025 (MON)
Duration 24 months to 28 months
Fee HK$99,000 (payable in two instalments)

The MSc in Marketing with Digital Strategy is a two-year part-time programme jointly offered by Edinburgh Napier University and HKU SPACE. The programme equips students with the digital skills and strategic marketing knowledge to meet current demand for people who can thrive in the digital business environment. Suitable for those with no previous marketing knowledge, this higher degree will increase students’ employability, empowering students to have the confidence and knowledge to meet employers’ present and future digital and marketing needs, and give students the advanced digital skills necessary to develop new business and marketing opportunities.
 
 

PT
Start 10 FEB 2025 (MON)
Duration 24 months to 28 months
Fee HK$99,000 (payable in two instalments)
The MSc in Marketing with Festival and Event Management is a two-year part-time programmes jointly offered by Edinburgh Napier University and HKU SPACE since Year 2010. Edinburgh Napier is based in one of the most important global destinations for tourism, festival and events. The University's postgraduate programmes were developed to support international tourism and event management development. The programmes aimed to equip students with the knowledge and intellectual capabilities to successfully develop a career in marketing, festival and event management.
PT
Start 10 FEB 2025 (MON)
Duration 24 months to 28 months
Fee HK$99,000 (payable in two instalments)
The MSc Digital and Social Media Marketing programme is jointly offered by University of Plymouth and HKU SPACE.This programme will deliver a mix of new and best practice in contemporary digital and social media marketing, along with significant communications insight and strategic insight into the digital sector. This will benefit both business and non-business graduates who wants to move into a more digital role in their career and/or develop as digital marketing specialists.
 
PT
Start 14 APR 2025 (MON)
Duration 18 months
Fee Total course fee : HK$118,000
(HK$21,720 to HK$31,120 per module; and subject to annual change without prior notice)
The programme aims to meet the continuing education and professional development needs of those who are currently working in corporate branding and/or event management or those who have aspirations in these areas.
PT
Start 04 NOV 2024 (MON)
Duration 1 year to 2 years
Fee HK$5200 - 5700
This Postgraduate Diploma is both vocationally and academically oriented to provide opportunities for marketing professionals and general business practitioners to upgrade their knowledge and skills in digital and social media marketing to cope with the challenges and dynamics of the changing market as well as to articulate to Master's degree programmes with credit exemption.
PT
Start 04 NOV 2024 (MON)
Duration 12 months to 24 months
Fee HK$5,700

This postgraduate Diploma is designed to provide opportunities for marketing or retailing practitioners in the fashion business to develop the knowledge, international perspective and managerial skills required to enhance their company’s competitiveness, innovative capabilities and brand reputation. This programme also helps students acquire analytical skills to pursue a career in the fashion business.

PT
Start 04 NOV 2024 (MON)
Duration 12 months to 24 months
Fee HK$5,700
This Postgraduate Diploma is designed to provide opportunities for practitioners in the luxury goods and services business to develop the knowledge, international perspective and managerial skills required to enhance their company’s competitiveness, innovative capabilities and brand reputation. This programme also helps students acquire analytical skills to pursue a career in the luxury business sector.
PT
Start 04 NOV 2024 (MON)
Duration 12 months to 24 months
Fee HK$5,700