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市场营销学 零售,时装及奢侈品品牌管理

零售,时装及奢侈品品牌管理

香港被誉为购物天堂。在香港购物有许多好处,例如免销售税(酒类及香烟除外),多类型的品牌选择,高质素的零售环境及完善的购物保障。消费者很容易便可以找到全世界知名的时装及奢侈品品牌。活跃的零售市场促使市务人员及商业专才需要进修最新的零售销售及品牌管理知识,为事业晋升作好最佳准备。

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timetable

零售,时装及奢侈品品牌管理课程

Programmes Type

课程类别

微证书

开课日期

上课日期

学费资助

地点

香港岛

九龙

订阅 e-资讯
The rapid development in digitalization and multi-channel retailing has transformed the retail landscape. Total customer satisfaction has been redefined through personalized shopping experience via multi-channel retailing. Nowadays, customers may use more than one sales channels to shop. This part-time advanced diploma programme equips you with new retail management knowledge and skills for multichannel retailing through in-store, online, mobile retailing, etc.
PT
Start 02 JUL 2024 (TUE)
Duration 20 months to max. 40 months
Fee HK$4,250 per module (subject to change without prior notice)
This programme is designed to provide students with a basic understanding of the key management operations in retail business to prepare them for day-to-day retail operations. 
PT
Start 10 JUL 2024 (WED)
Duration 4 months
Fee HK$4,350 (Subject to change without prior notice)
本課程旨在教授學員珠寶行業的專業營銷理論及實踐知識。課程內容包括寶石學,行業宏觀營商環境,奢侈品消費者行為學,客戶關係管理,品牌策略,及商業運營分析。
PT
開課日期 待定
修業期 2個月
課程費用 課程費用
HK$7,300

HK$7,000 (早鳥優惠- 凡於2022年3月3日或之前報名)

HK$7,000 (二人同行優惠)

校方有權利就課程費用作出更改
The MSc in Marketing with Festival and Event Management is a two-year part-time programmes jointly offered by Edinburgh Napier University and HKU SPACE since Year 2010. Edinburgh Napier is based in one of the most important global destinations for tourism, festival and events. The University's postgraduate programmes were developed to support international tourism and event management development. The programmes aimed to equip students with the knowledge and intellectual capabilities to successfully develop a career in marketing, festival and event management.
PT
Start 07 OCT 2024 (MON)
Duration 24 months to 28 months
Fee HK$99,000 (payable in two instalments)

This postgraduate Diploma is designed to provide opportunities for marketing or retailing practitioners in the fashion business to develop the knowledge, international perspective and managerial skills required to enhance their company’s competitiveness, innovative capabilities and brand reputation. This programme also helps students acquire analytical skills to pursue a career in the fashion business.

PT
Start 15 JUL 2024 (MON)
Duration 12 months to 24 months
Fee HK$5,700
This Postgraduate Diploma is designed to provide opportunities for practitioners in the luxury goods and services business to develop the knowledge, international perspective and managerial skills required to enhance their company’s competitiveness, innovative capabilities and brand reputation. This programme also helps students acquire analytical skills to pursue a career in the luxury business sector.
PT
Start 15 JUL 2024 (MON)
Duration 12 months to 24 months
Fee HK$5,700
This programme provides a firm foundation to equip you with knowledge and skills in developing brand strategies and managing brands in a multi-cultural market environment. It also prepares you for higher education at degree level and career advancement in brand management in a competitive market environment.
PT
Start 02 JUL 2024 (TUE)
Duration 20 months to max. 40 months
Fee HK$4,250 per module (subject to change without prior notice)
This programme aims to enhance the skills for those working in the fashion industry in the areas of retailing, buying and/or merchandising. Participants will learn the structure of the global fashion market, trend research, buying functions, range planning, sales analysis and profit management.   
 
PT
Start 13 JUL 2024 (SAT)
Duration 30 hours
Fee HK$6500
本課程透過了解奢侈品的歷史、文化及市場分析,讓學員明白各類奢侈品的特色和品牌,分析其收藏價值、行業趨勢和前瞻。透過教授相關的知識和實例分享,學員能夠因應家族辦公室的高端客戶需要,策劃更佳的奢侈品買賣和投資。

 
PT
開課日期 2024年10月14日 (星期一)
修業期 30小時
課程費用 HK$7500
The programme is to examine the behavioural intention of digital consumers and to examine the omnichannel retailing strategy for omnichannel retailing business to enhance the consumer experience.
PT
Start 06 NOV 2024 (WED)
Duration 42 hours
Fee HK$4,350 (Subject to change without prior notice)