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Hospitality & Lifestyle Hospitality & Tourism Management

Advanced Diploma in Hospitality Management
款客服務業管理高等文憑

CEF Reimbursable Course (selected modules only)

CEF Reimbursable Course (selected modules only)

Course Code
MS059A
Application Code
2255-MS059A

Credit
120
Study mode
Part-time
Start Date
04 Nov 2024 (Mon)
Next intake(s)
Mar 2025
Duration
22 months
Language
English
Course Fee
*HK$4,900 per module (2 modules per semester: *HK$9,800, Total programme fee : *HK$49,000)
(*The tuition fee is reviewed annually and is subject to change without prior notice.)


Deadline on 27 Oct 2024 (Sun)
Enquiries
28678320 / 28678329 / 28678484
28610278
Apply Now

THREE REASONS TO STUDY THIS PROGRAMME AT HKU SPACE! QUICK: 22 months (Part-Time), next step for UK top-up bachelor degree (21 months) for Career Enhancement anywhere in the world PRACTICAL: Knowledge from Professional Industrial Practitioners

Highlights

PROGRAMME OBJECTIVES

The programme aims to produce graduates who are broadly informed about all aspects of the nature and operation of the hospitality industry and its inter-relationship with the broader social, cultural and economic context. Graduates are able to display originality and inventiveness, and are capable of independent and entrepreneurial thinking. This programme also imparts an in-depth knowledge of the theoretical and technical aspects of management of a variety of hospitality industry business operations to students; and they are nurtured to have customer-focused mindset and cross-cultural skills and knowledge to work in multi-cultural environments.

INTENDED LEARNING OUTCOMES

On completion of the programme, students should be able to

  1. critically evaluate the tourism and hospitality industrial environment in local, regional and international perspectives;
  2. apply the fundamental revenue management and digital technology tools to assist hospitality managers in making business decisions;
  3. conduct verbal formal presentations and write business correspondence in English on tourism, hospitality and event industries;
  4. critically evaluate the tourism and hospitality products, services and respective marketing strategies to meet individual and group needs; and
  5. plan, implement and manage hospitality operations in relation to guest relationship management, facilities management, and food and beverage management.

Programme Details

Students normally study two assigned modules per term, three terms in a year (March-June, July-October, Oct/Nov – February). The Advanced Diploma programme offers ten modules over three terms per year which could normally be completed in 22 months (i.e. 5 terms) if students undertake 2 modules per term. Altogether, students need to study 10 modules focusing on hospitality managment, in order to be awarded the Advanced Diploma in Hospitality Management.

  1. Introduction to Tourism and Hospitality*
  2. Revenue Management in Hospitality
  3. Hospitality, Tourism and Events in the Digital Age
  4. English for Business Communication Skills for Hospitality, Tourism and Events*
  5. Marketing for the Hospitality Tourism and Event Industry
  6. Hotel and Resort Management
  7. Food and Beverage Operations
  8. Facilities Management
  9. Food and Beverage Administration
  10. Guest Relationship Management

*Modules recognized under the CPD Schemes for Tourist Guides and Tour Escorts, specified by Travel Industry Authority (TIA). For details, please refer to the section: Professional Recognition.

Programme contains 120 credits, 10 modules. Each module contains 12 credits.

ASSESSMENT 

The mode of assessment is different from module to module but will be generally based on a combination of coursework. Throughout each module, students will be assessed by a combination of:

  • Essay/ Assignment/Report Writing
  • Oral Presentation
  • Group Project and Presentation 
  • Online Exercise 
  • Test
  • Examination 

Medium of Instruction: English

AWARDS

On satisfactory completion of the 10 modules, students will be awarded the Advanced Diploma in Hospitality Management within the HKU system through HKU SPACE. Students may apply to exit the programme with a Diploma in Hospitality Management upon satisfactory completion of 5 modules (i.e. Module 1, 5, 6, 9,  and 10) with 60 credits in total.

Teacher profile

LAKSHMI

Ms Lakshmi Harilela

  • Founder of Love True Food Ltd

Specialties

  • Creative photography of food images for food and beverage sector.
  • Developing custom recipes, cookbooks and websites
  • Chef demonstrations of Ayurvedic and Yogic cuisine at NOPA for three consecutive years
  • HKU SPACE Outstanding Teacher Award 2018/19

Selected Experiences

  • Founder of Love True Food Ltd. since 2007 
  • A multi-dimensional Company focusing on ethical eating principles, Ayurvedic detox and cooking specialized classes for corporate clients. 

Wyn

Mr Wyn Li

  • Former Country General Managers of Airlines, and Managers of Hotels
  • Qantas Airways, Continental Airlines, United Airlines, Hyatt International
  • College of Business and Finance Outstanding Teacher Award in HKU SPACE 2017/18

Specialties

  • Managing field operations of multinational Asian, Australian, European and American travel organizations.
  • Marketing airlines, hotels and tourism products and services in various international markets.
  • Lecturing and educational engagement for universities in Hong Kong, United Kingdom and Australia.

Selected Experiences

  • Airline management, sales, marketing and operation experiences with Qantas, Continental, United, Singapore and KLM in several international locations.
  • Business aviation (private jet) management with Metrojet - a sister company of the Peninsula Hotel.
  • Global loyalty marketing exposure with Singapore Airlines corporate head office.
  • National tourism office marketing involvement with the Australia Tourism Commission.
  • Front Office operations and marketing management background in Hyatt Regency Hong Kong, Hyatt Regency Macau and Grand Hyatt Hong Kong.
  • Food and beverage knowledge with institutional kitchen and cafeteria.
Application Code 2255-MS059A Apply Online Now
Apply Online Now

Duration
  • 18 months (Minimum)
    34 months (Maximum)
    22 months (Normal)

Modules

Introduction to Tourism and Hospitality 

The module is designed to introduce the concepts of tourism and hospitality industry and develop students an understanding of the structure, organisation and interdependence of the various sectors in the tourism and hospitality industry. The measurement of tourism trends, statistics, contributing factors and stages in the historical development of tourism in terms of its demand and motivations will be identified and examined. Key concepts, principles, planning strategies, practices and issues in tourism and hospitality and the links with related areas of leisure, travel and recreation will be covered in the module.

Revenue Management in Hospitality

This course aims to discuss an importance of revenue management to hospitality businesses. It covers market needs and trends in relation to behavior of hospitality guests, hospitality products and services are priced and sold through different channels, and how different business functions in hotels and hospitality organisations work together towards maximizing their revenues.

Hospitality, Tourism and Events in the Digital Age

The aim of the module is to illustrate how digital technology (e.g. ‘Internet of Things’ (IoT)) influences the management of international tourism and hospitality industries.  Students will be introduced the decision-making characteristics of digital consumers and their influence on managerial decision making. Students will also understand the importance of web presence for international tourism and hospitality businesses; and get familiarised with various digital tools (e.g. FaceBook page, YouTube, Twitter and MakeMyTrip.com) in tourism and hospitality businesses worldwide. The contemporary trend in on-line payments will be covered in the module.

English for Business Communication Skills for Hospitality, Tourism and Events

Business communication skills in English are greatly needed by students in all our hospitality, tourism and events programmes, since students need to learn some fundamental skills in business writing (including report writing, handling and responding to complaints, answering enquiries, etc.). This module aims to develop students' knowledge relating to solve communication problems and respond to complex questions in English. The class is developing the students command of spoken and written English business communication with related areas of tourism, hospitality and event will be covered in the module. This course aims at writing promotional materials for the Hong Kong and foreign markets and summarizing the main ideas to conduct verbal presentation with emphasis on the importance of business writing and presentation skills which are needed to function in a managerial capacity in the tourism, hospitality and event business environments.

Marketing for the Hospitality Tourism and Event Industry

This module describes the relationships between customer value, satisfaction and quality in the hospitality, tourism and event industry.  It aims to give students an opportunity to extend their understanding of marketing in the tourism and hospitality context through an examination of the marketing environment and its likely impact on the industry, organizations and product/services offerings, market segmentation, targeting and positioning strategies in use for the hospitality, tourism and event industries. To trace the broad development of the marketing concepts about the products, pricing, internal marketing strategy (People) and customer satisfaction, promotion, digital marketing strategy, and distribution channels of tourism, hospitality and event industries. The student should able to apply the evaluation and control mechanisms in the marketing plan.

Hotel and Resort Management

This module focuses on both hotels and resorts.  It examines the planning, operation as well as management principles for hotel and resorts.  Time is spent in exploring the multi-facets for hotels as accommodation provider, including both branding and marketing. The differentiation of back of the house and heart of house management of hotels and resorts and describe the differences between them.  With the trend of integrated resorts, it also focuses on the unique characteristics of organizing a successful resort.   

Food and Beverage Operations

The aim of the class is to develop students' knowledge of food & beverage service technique, food & beverage operation, and kitchen management.  The objectives of the class are to: equip students with the operational knowledge of how food and beverage are prepared and presented with the use of different equipment and service techniques; and presented emphasising the importance and inter-relationship of health, hygiene and safety to contemporary catering operations; describe the job duties and responsibilities of different positions and the career paths in food & beverage operations. This module equips the students with the competency to discriminate between processes and recognised degree and quality of production; illustrate the managerial implications of the latest issues and trends in food and beverage operations and assist awareness of contemporary operational and management procedures connected with health, hygiene and safety.

Facilities Management

The module aims to identify, develop and explore the main issues associated with the facilities management of accommodation and event venues in the hospitality and event industry. The objectives of the class are to: apply the concepts of facilities management in the hospitality and event industry and identify the environmental and sustainability issue in relation to facilities, analyse facilities management issues in an event venue and provide basic recommendations or solutions for improvement if necessary; the provision of customer service; the maintenance and utilisation of assets; and examine ways by which successful operational management performance can be achieved. The role and the importance of Facilities Management in hospitality and event industry is critically evaluated in this module.

Food and Beverage Administration

The aim of the class is to develop students' knowledge relating to the management of food and beverages administration and other related products in hotel banqueting and catering in the actual workplace. The objectives of the class are to: apply the basic knowledge of bar operations and bar management to actual bar operations, identify the advantages and disadvantages of franchise business; and apply the skills in staff training to the actual Food & Beverage personnel training scenario.

Guest Relationship Management

This module aims to explain the roles of guest relationship management in hospitality and tourism industry and discuss the professional standards in customer service and their applications in hospitality and tourism industry. The effective service recovery systems will be illustrated. Students should be able to describe how to acquire and retain customers, and enhance customer loyalty to improve business performance; and identify the duties, responsibilities, attributes and service requirements of butlers in the luxury hospitality sector.

modules

Class Details

Classes will be generally held as following tentative schedule:

  • Weekday evening : 6:45 - 9:45pm/ 7:00 - 10:00pm
  • Weekend daytime or evening: 2:00 - 5:00pm or 6:45 - 9:45pm
Venue
  • Admiralty Learning Centre / United Learning Centre / HKU SPACE Po Leung Kuk Stanley Ho Community College (HPSHCC) Campus / Fortress Tower Learning Centre  Programme team reserves the right to change the above venue/ classroom if necessary.

KITCHEN

FTC
 

Professional Accreditation

HKU SPACE is one of the activity organisers of the “TIA Accredited CPD Activity for Tourist Guides and Tour Escorts”, recognized by Travel Industry Authority (TIA).

TIA Accredited CPD Activity for Tourist Guides and Tour Escorts  are as follows,

  1. Introduction to Tourism and Hospitality (Reference no.: TGC071HKUS)*
  2. English for Business Communication Skills for Hospitality, Tourism and Events (Reference no.: TGC050HKUS)*

*This activity is recognized under the CPD Schemes for Tourist Guides and Tour Escorts.  In other words, the activity hours may be reckoned under both Schemes for the relevant CPD periods.

 

香港大學專業進修學院為旅遊業監管局(旅監局)認可「導遊及領隊持續專業進修計劃認可活動」之舉辦機構。

旅監局已通過導遊及領隊持續專業進修計劃,其中包含6小時的「自選進修活動」,讓持牌導遊及領隊可因應個人工作需要及興趣參加與職能相關的進修活動。 同時持有導遊及領隊牌照的人士(雙牌人士),旅監局同意雙牌人士完成獲旅監局認可的「導遊及領隊自選進修活動」後,已完成的活動時數可同時計入兩個進修計劃各自的進修時段內(進修時段為相關牌照的有效期)。 

旅監局導遊及領隊持續專業進修計劃認可活動如下:

  1. Introduction to Tourism and Hospitality (活動編號: TGC071HKUS)*
  2. English for Business Communication Skills for Hospitality, Tourism and Events (活動編號: TGC050HKUS)*

*此活動已被認可為旅監局指明的「導遊持續專業進修計劃」及「領隊持續專業進修計劃」下的C項活動;換言之,活動時數可同時被計入該兩個計劃的有關進修時段內。

Progression Path

Fee

Application Fee

HK$150 non-refundable

Course Fee
  • *HK$4,900 per module (2 modules per semester: *HK$9,800, Total programme fee : *HK$49,000)
    (*The tuition fee is reviewed annually and is subject to change without prior notice.)


Entry Requirements

Applicants shall:

  1. have gained in the HKALE Grade E in 1 AL subject and in the HKCEE Grade E in 4 subjects, and Level 2 in English Language*, or equivalent; Or
  2. have gained in the HKDSE Examination Level 2 in 5 subjects including English Language; Or
  3. hold a Certificate in Private Jet Hospitality Service Management awarded within the HKU system through HKU SPACE, or equivalent; Or
  4. be mature applicants (aged 21 years or above) who do not fulfill the academic requirement but have at least 3 years of relevant work experience in the hospitality and tourism industry will be considered.  They should have Level 2 in English Language* in HKCEE or Level 2 in English Language in HKDSE Examination or equivalent. They may need to attend an interview. 

* With effect from 2007, HKU SPACE recognises Grade E previously awarded for Chinese Language and English Language (Syllabus B) (Grade C in the case of English Language (Syllabus A)) at HKCEE as an acceptable alternative to Level 2 in these two subjects at HKCEE.

 

Applicants with other qualifications will be considered on individual merit.

 

 

CEF

  • The CEF Institution Code of HKU SPACE is 100
CEF Courses
INTRODUCTION TO TOURISM AND HOSPITALITY (MODULE FROM ADVANCED DIPLOMA IN HOSPITALITY MANAGEMENT)
COURSE CODE 43Z151613 FEES $4,900 ENQUIRY 2867-8320
Marketing for the Hospitality Tourism and Event Industry (Module from Advanced Diploma in Hospitality Management)
COURSE CODE 43Z151621 FEES $4,900 ENQUIRY 2867-8320
FOOD AND BEVERAGE ADMINISTRATION (MODULE FROM ADVANCED DIPLOMA IN HOSPITALITY MANAGEMENT)
COURSE CODE 43Z151656 FEES $4,900 ENQUIRY 2867-8320
HOTEL AND RESORT MANAGEMENT (MODULE FROM ADVANCED DIPLOMA IN HOSPITALITY MANAGEMENT)
COURSE CODE 43Z151672 FEES $4,900 ENQUIRY 2867-8320
FOOD AND BEVERAGE OPERATIONS (MODULE FROM ADVANCED DIPLOMA IN HOSPITALITY MANAGEMENT)
COURSE CODE 43Z15163A FEES $4,900 ENQUIRY 2867-8320
FACILITIES MANAGEMENT (MODULE FROM ADVANCED DIPLOMA IN HOSPITALITY MANAGEMENT)
COURSE CODE 43Z151648 FEES $4,900 ENQUIRY 2867-8320
Revenue Management in Hospitality (Module from Advanced Diploma in Hospitality Management)
COURSE CODE 43Z133356 FEES $4,900 ENQUIRY 2867-8320

Continuing Education Fund

Eligible applicants will be reimbursed 80% of the course fees, subject to a maximum sum of $20,000 per eligible Hong Kong resident, on successful completion of a course on the reimbursable course list. All students who enrolled in a CEF Reimbursable Course on or after 1 February 2008 be required to attend at least 70% of the Course, and achieve at least 50% passing mark in the overall assessment of the Course.

Applicants do not need to submit any document before class commencement. They must submit the completed CEF Application Form [SFO302(2019)] together with the required institutional certification and supporting documents to the Office of the Continuing Education Fund (OCEF) within one year upon successful completion of a CEF Course and before reaching the age of 71. Late applications will not be accepted by the Government.

The CEF Application Form [SFO302(2019)] can be obtained from any HKU SPACE Learning Centres, District Offices, the OCEF, or downloaded from www.wfsfaa.gov.hk/cef/. 

The properly filled in Application Form must first be certified by HKU SPACE after course completion by following the procedure stated below.

For more details, please visit website: www.sfaa.gov.hk/cef or contact at 3142-2277. You may also obtain the CEF brochure in any of the HKU SPACE enrollment counters.

Continuing Education Fund Reimbursable Course Continuing Education Fund Reimbursable Course (selected modules only)
Some modules of this course have been included in the list of reimbursable courses under the Continuing Education Fund.

Advanced Diploma in Hospitality Management

  • This course is recognised under the Qualifications Framework (QF Level [4])

Apply

Online Application Apply Now

Application Form Download Application Form

Enrolment Method

Specific application form for this programme can be obtained from any HKU SPACE Enrolment Centres, or you may download the form from this website. A complete application including the following materials should reach us on/before the application closing date:

  • a completed Application Form;
  • a completed Enrolment Form;
  • copies of relevant supporting documents(e.g. working experience / academic qualification proof);
  • a non-refundable application fee of HK$150 and
  • a tuition fee of HK$9,800 for the first semester. (Please pay by cheque or credit card upon application, the amount will only be debited upon successful entry to the course).

All fees are subject to change without prior notice

* All fees paid are NOT refundable, unless a course is over-subscribed or cancelled.  These fees may be subject to revisions even after a student has submitted an application, or after you have been admitted as a student on this programme. Fees for the following terms will be advised nearer the time when you enroll on those modules.

Payment Method
1. Cash, EPS, WeChat Pay Or Alipay

Course fees can be paid by cash, EPS, WeChat Pay or Alipay at any HKU SPACE Enrolment Centres.

2. Cheque Or Bank draft

Course fees can also be paid by crossed cheque or bank draft made payable to “HKU SPACE”. Please specify the programme title(s) for application and applicant’s name. You may either:

  • bring the completed form(s), together with the appropriate course or application fees in the form of a cheque, and any required supporting documents to any of the HKU SPACE enrolment centres;
  • or mail the above documents to any of the HKU SPACE Enrolment Centres, specifying “Course Application” on the envelope. HKU SPACE will not be responsible for any loss of personal information and payment sent by mail.
3. VISA/Mastercard

Applicants may also pay the course fee by VISA or Mastercard, including the “HKU SPACE Mastercard”, at any HKU SPACE enrolment centres. Holders of the HKU SPACE Mastercard can enjoy a 10-month interest-free instalment period for courses with a tuition fee worth a minimum of HK$2,000; however, the course applicant must also be the cardholder himself/herself. For enquiries, please contact our staff at any enrolment centres.

4. Online Payment

Online application / enrolment is offered for most open admission courses (enrolled on first come, first served basis) and selected award-bearing programmes. Application fees and course fees of these programmes/courses can be settled by using "PPS by Internet" (not available via mobile phones), VISA or Mastercard. In addition to the aforesaid online payment channels, new and continuing students of award-bearing programmes with available online service, they may also pay their course fees by Online WeChat Pay, Online Alipay or Faster Payment System (FPS). Please refer to Enrolment Methods - Online Enrolment  for details.

Notes

  • If the programme/course is starting within five working days, application by post is not recommended to avoid any delays. Applicants are advised to enrol in person at HKU SPACE Enrolment Centres and avoid making cheque payment under this circumstance.

  • Fees paid are not refundable except under very exceptional circumstances (e.g. course cancellation due to insufficient enrolment), subject to the School’s discretion. In exceptional cases where a refund is approved, fees paid by cash, EPS, WeChat Pay, Alipay, cheque, FPS or PPS by Internet will be reimbursed by a cheque, and fees paid by credit card will be reimbursed to the credit card account used for payment. 

  • In addition to the published fees, there may be additional costs associated with individual programmes. Please refer to the relevant course brochures or direct any enquiries to the relevant programme team for details.
  • Fees and places on courses cannot be transferrable from one applicant to another. Once accepted onto a course, the student may not change to another course without approval from HKU SPACE. A processing fee of HK$120 will be levied on each approved transfer.
  • HKU SPACE will not be responsible for any loss of payment, receipt, or personal information sent by mail.
  • For payment certification, please submit a completed form, a sufficiently stamped and self-addressed envelope, and a crossed cheque for HK$30 per copy made payable to “HKU SPACE” to any of our enrolment centres.