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市场营销学
发掘市场营销学的科目
市场营销及款客
服务性行业在香港的重要性有目共睹，富有经验的市场营销专才一直都十分抢手。我们的市场营销课程著重学术水平的提升的同时，也强调课程的实用性。我们开办电子营销、奢侈品品牌管理及零售管理以配合行业人才培训所需。我们的毕业生能够运用他们在学院所学，应用到现实世界去解决复杂的市场营销难题。他们都受到各行业及各类型机构的雇主欢迎。
自2002年起，我们开办款客、旅游及节目管理的课程，结合实用的教学法和综合的行业知识及技能，为学生打好知识基础及投身行业作好最佳准备。
市场营销学课程
82 项结果
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This programme provides you with practical knowledge and vocational skills in marketing. You will be able to apply effective marketing strategies, digital and social media marketing techniques and persuasive communication tactics in different market environment and equipped with analytical skills and critical thinking ability. This programme will also help you to develop your critical thinking and analytical skills.
PT
Start 05 SEP 2024 (THU)
Duration 18 months
This programme provides a firm foundation to equip you with knowledge and skills in developing brand strategies and managing brands in a multi-cultural market environment. It also prepares you for higher education at degree level and career advancement in brand management in a competitive market environment.
PT
Start 02 JUL 2024 (TUE)
Duration 20 months to max. 40 months
Fee HK$4,250 per module (subject to change without prior notice)
This programme focuses on the practical aspects of designing and planning a digital and social media marketing campaign, as part of the overall marketing strategy.
PT
Start 10 SEP 2024 (TUE)
Duration 3 months
Fee HK$6,000
本課程旨在教授學員珠寶行業的專業營銷理論及實踐知識。課程內容包括寶石學，行業宏觀營商環境，奢侈品消費者行為學，客戶關係管理，品牌策略，及商業運營分析。
PT
開課日期 待定
修業期 2個月
課程費用 課程費用
HK$7,300
HK$7,000 (早鳥優惠- 凡於2022年3月3日或之前報名)
HK$7,000 (二人同行優惠)
校方有權利就課程費用作出更改
HK$7,300
HK$7,000 (早鳥優惠- 凡於2022年3月3日或之前報名)
HK$7,000 (二人同行優惠)
校方有權利就課程費用作出更改
The programme aims to meet the continuing education and professional development needs of people who are currently working in public relations or those who have aspirations in this area. The programme provides students with knowledge in practical public relations techniques and tools to achieve the corporate's branding goals and objectives.
PT
Start To be advised
Duration 1 month
Fee HK$7,000
This programme aims to provide students with knowledge on up-to-date digital, social media and content marketing strategies and tactics. It also provides hands-on and practical techniques and tools for students to build the essential skills and strategic mindset to bolster their brand in the digital age.
PT
開課日期 待定
修業期 3個月
課程費用 HK$6,750
The MSc in Marketing is a two-year part-time programme jointly offered by Edinburgh Napier University and HKU SPACE since Year 2000. The programme aimed to equip students with the knowledge and intellectual capabilities to successfully develop a career in marketing management.
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Start 11 JUN 2024 (TUE)
Duration 24 months to 28 months
Fee HK$99,000 (payable in two instalments)
The MSc in Marketing with Digital Strategy is a two-year part-time programme jointly offered by Edinburgh Napier University and HKU SPACE. The programme equips students with the digital skills and strategic marketing knowledge to meet current demand for people who can thrive in the digital business environment. Suitable for those with no previous marketing knowledge, this higher degree will increase students’ employability, empowering students to have the confidence and knowledge to meet employers’ present and future digital and marketing needs, and give students the advanced digital skills necessary to develop new business and marketing opportunities.
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Start 11 JUN 2024 (TUE)
Duration 24 months to 28 months
Fee HK$99,000 (payable in two instalments)
The MSc in Marketing with Festival and Event Management is a two-year part-time programmes jointly offered by Edinburgh Napier University and HKU SPACE since Year 2010. Edinburgh Napier is based in one of the most important global destinations for tourism, festival and events. The University's postgraduate programmes were developed to support international tourism and event management development. The programmes aimed to equip students with the knowledge and intellectual capabilities to successfully develop a career in marketing, festival and event management.
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Start 11 JUN 2024 (TUE)
Duration 24 months to 28 months
Fee HK$99,000 (payable in two instalments)
The MSc Digital and Social Media Marketing programme is jointly offered by University of Plymouth and HKU SPACE.This programme will deliver a mix of new and best practice in contemporary digital and social media marketing, along with significant communications insight and strategic insight into the digital sector. This will benefit both business and non-business graduates who wants to move into a more digital role in their career and/or develop as digital marketing specialists.
PT
Start To be advised
Duration 18 months
Fee Total course fee : HK$118,000
(HK$21,720 to HK$31,120 per module; and subject to annual change without prior notice)
(HK$21,720 to HK$31,120 per module; and subject to annual change without prior notice)
The programme aims to meet the continuing education and professional development needs of those who are currently working in corporate branding and/or event management or those who have aspirations in these areas.
PT
Start 15 JUL 2024 (MON)
Duration 1 year to 2 years
Fee HK$5200 - 5700
This Postgraduate Diploma is both vocationally and academically oriented to provide opportunities for marketing professionals and general business practitioners to upgrade their knowledge and skills in digital and social media marketing to cope with the challenges and dynamics of the changing market as well as to articulate to Master's degree programmes with credit exemption.
PT
Start 15 JUL 2024 (MON)
Duration 12 months to 24 months
Fee HK$5,700
