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Business & Management Business Management

Certificate for Module (Preparatory Course for MBA - Strategic Marketing and People, Work & Organisations)
證書(單元: 工管碩士備試班 - 策略營銷及人員, 工作和組織)

CEF Reimbursable Course

CEF Reimbursable Course

Course Code
Application Code

Study mode
Start Date
To be advised
3 months to 4 months
Course Fee
Total Tuition Fee: HKD$7,200
[By 2 instalments; each instalment: HKD$3,600]
Deadline on 12 Feb 2022 (Sat)
How to Apply

This programme aims to equip students with the necessary frameworks to make proactive marketing decisions in a broad range of business situations and to provide students with the required knowledge, skills and abilities to improve and manage people-related issues in a variety of dynamic organisational contexts.

This programme covers areas such as opportunity analysis, buyer behaviour, forecasting, segmentation and targeting. Students will also be equipped with a solid foundation of people-management concepts and be able to apply the knowledge to influence workplace behaviour towards attainment of organisational goals.


On completion of the programme, students should be able to

  1. Analyse market opportunities and propose appropriate marketing strategies to achieve competitive advantage in a variety of business situations;
  2. Propose and execute integrated marketing programmes to achieve stated objectives;
  3. Examine the factors that affect workplace behaviour, including individual differences, group dynamics, organizational culture and design; and
  4. Analyse workplace scenarios to identify underlying problems and recommend solutions to improve the situation.


Upon passing all the coursework, students will be awarded within the HKU system through HKU SPACE the “Certificate for Module (Preparatory Course for MBA - Strategic Marketing and People, Work & Organisations)​ ”.


  • Part-time programme: Face-to-Face lecture
  • 10 sessions: Weekends (10 am - 1 pm)
  • Study duration: 3 - 4 months
  • The medium of instruction: English


  • 70% Attendance Requirement
  • 2 Individual written assignments
Application Code 1975-MS139A -

  • 10 meeting(s)
  • 3 hours per meeting

Part I:  Strategic Marketing

Part II:  People, Work and Organisations

Applicants shall:

  1. be a current student of Heriot-Watt University MBA programme; or
  2. hold a second-class honours bachelor’s degree or equivalent from a recognized institution.


Applicants with other qualifications will be considered on individual merit.

Application Fee

HKD$150 (Non-refundable)

Course Fee
  • Total Tuition Fee: HKD$7,200
    [By 2 instalments; each instalment: HKD$3,600]
  • The CEF Institution Code of HKU SPACE is 100
CEF Courses
Certificate for Module (Preparatory Course for MBA - Strategic Marketing and People, Work & Organisations)
證書(單元: 工管碩士備試班 - 策略營銷及人員, 工作和組織)
COURSE CODE 33C131552 FEES $7,200 ENQUIRY 2910-7610
Continuing Education Fund Continuing Education Fund
This course has been included in the list of reimbursable courses under the Continuing Education Fund.

CM (Preparatory Course for MBA - Strategic Marketing and People, Work & Organisations)

  • This course is recognised under the Qualifications Framework (QF Level [6])

Application Form Download Application Form

Enrolment Method
Payment Method
1. Cash, EPS, WeChat Pay Or Alipay

Course fees can be paid by cash, EPS, WeChat Pay or Alipay at any HKU SPACE Enrolment Centres.

2. Cheque Or Bank draft

Course fees can also be paid by crossed cheque or bank draft made payable to “HKU SPACE”. Please specify the programme title(s) for application and the applicant’s name.. You may either:

  • bring the completed form(s), together with the appropriate course or application fees in the form of a cheque, and any required supporting documents to any of the HKU SPACE enrolment centres;
  • or mail the above documents to any of the HKU SPACE Enrolment Centres, specifying  “Course Application” on the envelope.  HKU SPACE will not be responsible for any loss of payment sent by mail.
3. VISA/Mastercard

Applicants may also pay the course fee by VISA or Mastercard, including the “HKU SPACE Mastercard”, at any HKU SPACE enrolment centres. Holders of the HKU SPACE Mastercard can enjoy a 10-month interest-free instalment period for courses with a tuition fee worth a minimum of HK$2,000; however, the course applicant must also be the cardholder himself/herself. For enquiries, please contact our staff at any enrolment centres.

4. Online Payment

Online application / enrolment is offered for most open admission courses (course enrolled on first come, first served basis) and selected award-bearing programmes. Application fees and course fees of these programmes/courses can be settled by using "PPS by Internet" (not available via mobile phones), VISA or Mastercard. In addition to the aforesaid online payment channels, continuing students of award-bearing programmes, if their programmes offer online service, may also pay their course fees by Online WeChat Pay, Online Alipay and Faster Payment System (FPS). Please refer to Enrolment Methods - Online Enrolment  for details.


  • If the programme/course is starting within five working days, application by post is not recommended to avoid any delays. Applicants are advised to enrol in person at HKU SPACE Enrolement Centres and avoid making cheque payment under this circustance.
  • Fees paid are not refundable except under very exceptional circumstances (e.g. course cancellation due to insufficient enrolment), subject to the School’s discretion. In exceptional cases where a refund is approved, fees paid by cash, EPS, WeChat Pay, Alipay, cheque or PPS (for online payment only) will normally be reimbursed by a cheque, and fees paid by credit card will normally be reimbursed to the payment cardholder's credit card account.
  • In addition to the published fees, there may be additional costs associated with individual programmes. Please refer to the relevant course brochures or direct any enquiries to the relevant programme team for details.
  • Fees and places on courses cannot be transferrable from one applicant to another. Once accepted onto a course, the student may not change to another course without approval from HKU SPACE. A processing fee of HK$120 will be levied on each approved transfer.
  • Receipts will be issued for fees paid but HKU SPACE will not be repsonsible for any loss of receipt sent by mail.
  • For payment certification, please submit a completed form, a sufficiently stamped and self-addressed envelope, and a crossed cheque for HK$30 per copy made payable to "HKU SPACE" to any of our enrolment centres. 
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