Art Business Basics - HKU SPACE: Human Capital Leadership, Western Art, Arts Management courses
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Business & ManagementHuman Capital Leadership

Art Business Basics

Course Code
Application Code
Study mode
Start Date
06 Oct 2020 (Tue)
2 weeks
English supplemented with Cantonese
Course Fee
Apply Now
Deadline on 25 Sep 2020 (Fri)
2867 8310
2861 0278
There are two short courses offered under the Business Practice in the Art World series:

1) Art Business Basics

2) Experiencing the Art Market

It is suitable for newcomers who wish to have a basic understanding of the art business practices. They could be buyers, collectors or investors or even professionals in the fields of wealth management and insurance who need some basic knowledge to facilitate interaction with clients!

This is a foundation course to introduce the language, key players, different types of art asset classes, frameworks and dynamics of the primary and secondary art markets.  The basic concepts of art finance and art as an alternative investment will also be introduced. 

Statement of Attendance will be issued to students if they achieve 70% attendance or above.

Business Practice in the Art World

"Art Business Basics" is the foundation course of a series called Business Practice in the Art World. This series is designed to give students an opportunity to look inside the art business circle. Students gain the knowledge in art business through lectures, experience sharing and visits to the art fairs, galleries and art consultations. The whole series is suitable for newcomers who wish to have a basic understanding of the art business practices. They could be buyers, collectors, or investors or even professionals who need some basic knowledge to facilitate interaction with clients.

Art Business Basics 藝術商業的基本知識

This is a foundation course to introduce the language, key players, different types of art asset classes, frameworks and dynamics of the primary and secondary art markets.  The basic concepts of art finance and art as an alternative investment will also be introduced. 

  • Session 1 - An overview of the art business sector
  • Session 2 - Art as an alternative investment
  • Session 3 - The key developments of the contemporary art market
  • Session 4 - Future trends

Complementing the lectures, there will be homework requiring the students to prepare a short presentation to be done in class.

Lecture Date (Tuesday and Thursday) Time
1.   6 Oct 2020 (Tue) 7pm-10pm
2.   8 Oct 2020 (Thu)
3.   13 Oct 2020 (Tue)
4.   15 Oct 2020 (Thu)
*The class schedule is tentative. HKU SPACE reserves the right to make changes if necessary.

Ms Julia Ip

Julia is the Founder and Executive Director of Project Artist X (“PAX”) an art-based social enterprise with a mission to benefit the society through art.  She also runs PAX’s commercial art gallery, which represents Hong Kong emerging artists to market their artworks. 

Julia has also been an avid art investor and collector herself for years with a personal portfolio of artworks acquired from all over the world.  

In addition to being an art enthusiast, Julia is a seasoned investment banker with over 16 years of experience with global investment banks including UBS, BNP Paribas and JP Morgan.

Julia is also currently serving as the Chief Financial Officer of Honor U, a social enterprise focusing on designing art / culture related and educational computer and mobile applications.  She is also a Director for the Fullness Social Enterprises Society in Hong Kong.  From 2010 to 2013, she was on the Board of Directors of the Hong Kong Foreign Financial Institutions Association.

Julia has a Master of Business Administration degree (Major: Finance) and a Bachelor of Arts (Hons.) degree (Major: Psychology; Minor: Statistics) from Queen’s University in Canada.

Application Code 1850-2051NW Apply Online Now
Start Date 06 Oct 2020 (Tue)
Apply Online Now

Days / Time
  • Tue, Thu, 7:00pm - 10:00pm
  • 4 session(s)
  • 3 hours per session

(a) Degree holders 


(b) Other qualifications or working experience will be considered on individual merit.

Course Fee
  • Course Fee : HK$5,090 (includes all lectures and course materials)

Online Application Apply Now

Application Form Download Application Form

Enrolment Method

HKU SPACE provides 24-hour online application and payment service for students to make enrolment for most open admission courses (courses enrolled on first come, first served basis) and selected award-bearing programmes via the Internet.  Applicants may settle the payment by using either PPS, VISA or Mastercard online.

  1. Complete the online application form

    Applicant may click the icon Apply Now on the top right hand corner of the programme/course webpage to make online application, and then follow the instructions to fill in the online application form.

    Some programmes/courses may be admitted by selection, and may require applicants to provide electronic copy of any required documents (e.g. proof of qualification) as indicated on the programme/course webpage.  Only file format in doc, docx, jpg and pdf are supported. 

  2. Make Online Payment

    Pay the programme/course fees by either using:

    PPS via Internet - You will need a PPS account and a PPS Internet password. For information on how to open a PPS account and how to set up a PPS Internet password, please visit

    Credit Card Online Payment - Course fees can be paid by VISA or Mastercard including the “HKU SPACE Mastercard”.

To know more about online enrolment and payment, please refer to the user guide of Online Enrolment and Payment:


In Person / Mail

For first time enrolment

Applicants must provide all the required information on the application form and any additional information as required after the intial application assessment. Otherwise the School may not be able to process the admission/enrolment further.

  1. For first come, first served short courses, complete the Application for Enrolment Form SF26 and bring or post the completed form(s), together with the appropriate application/course fee(s) and any required supporting documents to any of the HKU SPACE enrolment centres.  
  2. Award-bearing and professional courses may require other information. Forms are usually available at the enrolment centres or on request from programme staff. Bring or post the completed form(s), together with the appropriate application/course fee(s) and any required supporting documents to any of the HKU SPACE enrolment centres.

For continuing enrolment in the same course

In person or by post
  1. The standard ‘Enrolment/Payment Slip’ is designed for students of award-bearing programmes or remaining programmes in a suite of programmes requiring continuing enrolment and it applies to most programmes.
  2. Students should complete the “Enrolment/Payment Slip” which will be made available by relevant programme staff and return the slip to any HKU SPACE enrolment centre or post it to the relevant programme staff with appropriate fee payment.

If you are in doubt about the procedures, please check the individual course details, or contact our programme staff or enrolment centres. 

Please note the followings for programme/course enrollment:

  1. To make an application online, you will need a computer with connection to the Internet and a web browser with JavaScript enabled. Internet Explorer 5.01 or above is recommended for the web browser.
  2. Applicants should not leave the online application idle for more than 10 minutes.  Otherwise, applicants must restart the application process.
  3. Only S-MILES and Early Bird Discount are supported in Online Applicants (Application).  To enjoy other types of discount, please visit one of our enrolment centres.
  4. During the online application process, asynchronous application and payment submission may occur.  Successful payment may not guarantee successful application.  In case of unsuccessful submission, our programme staff will contact you shortly.
  5. Applicants are reminded that they should only apply for the same programme/course once through counter or online application.
  6. For online enrolment, payment confirmation page would be displayed after payment has been made successfully.  In addition, a confirmation email would also be sent to your email account.  You are advised to keep your payment confirmation for future enquiries.
  7. Fees paid are not refundable except as statutorily provided or under very exceptional circumstances (e.g. course cancellation due to insufficient enrolment).
  8. If admission is by selection, the official receipt is not a guarantee that your application has been accepted.  We will inform you of the result as soon as possible after the closing date for application.  Unsuccessful applicants will be given a refund of programme/course fee if already paid.


The School provides a platform for online services for a selected range of products it offers. While every effort is made to ensure timeliness and accuracy of information contained in this website, such information and materials are provided "as is" without express or implied warranty of any kind. In particular, no warranty or assurance regarding non-infringement, security, accuracy, fitness for a purpose or freedom from computer viruses is given in connection with such information and materials.

The School (and its respective employees and subsidiaries) is not liable for any loss or damage in connection with any online payments made by you by reason of (i) any failure, delay, interruption, suspension or restriction of the transmission of any information or message from any payment gateways of the relevant banks and/or third party merchants for processing credit/debit/smart card or other payment facilitation mechanism; (ii) any negligence, mistake, error in or omission from any information or message transmitted from the said payment gateways; (iii) any breakdown, malfunction or failure of those gateways in effecting online payment service or (iv) anything arisen out of or in connection with the said payment gateways, including but not limited to unauthorised access to or alternation of the transmission of data or any unlawful act not permitted by the law.

Payment Method
1. Cash or EPS

Cash or EPS are accepted at any HKU SPACE Enrolment Centres.

2. Cheque or bank draft

Course fees can also be paid by crossed cheque or bank draft made payable to “HKU SPACE”. Please write the programme title(s)  and the applicant’s name on the back of the cheque. You may either:

  • in person by submitting the payment, completed form(s), and required supporting documents to any of our enrolment centres; or
  • by mailing the above documents to any of our enrolment centres, specifying “Course Application” on the envelope. 
3. VISA/MasterCard

Course applicants, who are holders of HKU SPACE Mastercard, can enjoy a 10-month interest-free instalment period for courses of HK$2,000 and over. For enquiries, please contact our enrolment centres.

4. Online payment

Online payment for short courses (first come, first served) and selected award-bearing programmes is available using PPS, VISA or Mastercard. Please refer to the Online Services page on the School website.


  1. For general and short courses, applicants may be required to pay the course fee in cash or by EPS, Visa or Mastercard if the course is to start shortly.
  2. Fees paid are not refundable except under very exceptional circumstances (e.g. course cancellation due to insufficient enrolment), subject to the School’s discretion. In exceptional cases where a refund is approved, fees paid by cash, EPS, cheque or online PPS will be reimbursed by a cheque; fees paid by credit card will be reimbursed to credit card account used for payment.
  3. In addition to the published fees, there may be additional costs associated with individual programmes. Please refer to the relevant course brochures or direct any enquiries to the relevant programme teams for details.
  4. Fees and places on courses are not transferrable. Once accepted onto a course, the student may not change to another course without approval from HKU SPACE. A processing fee of HK$120 will be levied on each approved transfer.
  5. HKU SPACE will not be responsible for any loss of payment, receipt, or personal information sent by mail.
  6. For additional copies of receipts, please submit a completed form, a sufficiently stamped and self-addressed envelope, and a crossed cheque for HK$30 per copy made payable to ‘HKU SPACE’ to any of our enrolment centres. Such copies will normally be issued at the end of a course.